Watch: Rick Rubin Reverses The Ice Bucket Challenge

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Count on Rick Rubin to flip the script. After being nominated to take on the the ALS Ice Bucket challenge by Eminem this past weekend, the Bearded One decided to bathe in ice. So shame on all the athletes who take ice baths on the regular and still shrieked when they got a bucket of frozen water dumped on them (we’re looking at you, LeBron James). The #icebucketchallenge has been soaking folks all over social media in an effort to raise awareness and funds for amyotrophic lateral sclerosis (ALS), also known as the Lou Gehrig’s disease. Watch Rubin chill out and nominate Frank Ocean, Vincent Gallo and Owen Wilson, above.