Billboard Corrects Urban Outfitters' Claim About Being 'Vinyl Kings'
In a much-circulated story this week, clothing chain Urban Outfitters took a victory lap for their robust LP sales, which chief administrative officer Calvin Hollinger claimed made them "the world's number one vinyl seller." Impressive for a store not even traditionally viewed as a music retailer — but, as it turns out, maybe a little too impressive to be believed.
Music-sales authority Billboard recently did their own survey to verify Hollinger's boast, and concluded it's less than accurate:
A Billboard analysis shows that Amazon is the largest seller of vinyl in the U.S., with about 12.3% market share, followed by Urban Outfitters with 8.1% market share...While Billboard's survey covered the U.S. market, label sales and distribution executives point out that Amazon has a much larger music presence internationally than does Urban Outfitters, which has about 50 stores outside the U.S. compared to the 300 or so they have in this country.
Read the full story at SPIN.com