Hot 97 Reportedly Purchased Power 105.1’s Domain Name
Hot 97 just made a pivotal move in the ratings war with Power 105.1.
The entity reportedly purchased its rival station’s domain name, www.Power105.com, Complex reports. Hot 97 bought the URL in 2000 and recently re-registered their ownership on December 31, 2013, plus extended their Internet lease to 2017.
The www.Power105.com domain also veers viewer traffic to Hot 97’s homepage. Their decision led Power 105.1 to utilize www.Power1051fm.com instead.
In an interview with rapper Childish Gambino, radio host Peter Rosenberg also said they are “kicking” their adversary’s “butts” in the ratings department.