You + Selfie + #CastMeMarc = The New Face of Marc by Marc Jacobs SS’15

Vixen

Just when you thought Kim Kardashian was the only one selfie-obsessed, Marc Jacobs gave the reality TV starlet a run for her money by casting the faces of their 2014 campaign ad’s via Instagram selfies with the hashtag, #CastMeMarc. How brilliant and trendsetting of the contemporary brand, don’t you think?

A year later, the ready to wear label is back for another round of Instagram casting after a successful debut casting, giving anyone with a camera phone and the photo-sharing app a chance to shine. Submissions for the Marc by Marc Jacobs Spring/Summer 2015 campaign ends tonight at midnight so hurry and get your smize on Vixens and Mixens!

For more information check out the brand’s official Instagram account, @marcjacobsintl.