Despite Mixed Reviews, Kendrick Lamar’s ‘i’ Is The New NBA Anthem

There were a lot of mixed reviews when Kendrick Lamar released his newest single “i” but you know which major, larger than life entity dug it? The National Basketball Association.

The Isley Brother’s assisted self-love single is the newest song to be used as the promotional soundtrack for the upcoming season, which means once again K.Dot is winning. Kendrick Lamar will also perform the radio friendly single on Oct.30th for the NBA/TNT concert.

Flourish brotha, flourish!