LeBron James Gets An Emotional Welcome Home In New Beats By Dre Commercial
LeBron James’ return to Cleveland was given quite the dramatic touch in his new commercial for Beats by Dre. In a spot for the new Powerbeats2 wireless headphones, the two and a half minute clips features a powerful montage of the two-time champion’s hometown highlights.
“Akron is home. This is the city that raised you,” his mother narrates. “I’m so proud of you. Welcome home, son.”
To the tune of Hozier’s “Take Me To Church,” the ad finds James training in the gym as clips of his high school career and home videos flash across the screen. The star forward took to Twitter to share what the commercial symbolized.
“Everything that motivates me everyday and never forgetting where I’ve come from and where I’m still going,” he wrote. “Hardships, pitfalls and adversity will define who u really are!! #StriveForGreatness #MyMotivation”
“Don’t ever forget where you came from” are his mother’s final remarks as James exits his now-namesake arena at the St. Vincent-St. Mary high school.
Watch the emotional Beats by Dre clip in the video above.