Will. i.am Ventures Into The Tech World, Launches ‘i.am +’

Black Eyed Peas frontman Will.i.am is venturing into the tech world with the launch of a new tech company which he says is ” “marrying fashion with technology.”

The company was launched Wednesday (Oct. 15) and the first product is a smart wristband called i.am PULS. The device combines features of a Smartphone and allows for access to music and all social media apps and a Siri-like speech recognition app. According to reports, the device also offers an emotional sensor that “collects your vibes.”

AT&T will be the wireless provider. Will.i.am is especially focusing on promoting STEM research (Science, technology, enginerring and math) with inner city youth.

Part of his goal is also to inspire the next generation. “I’m telling kids in inner cities that they should take an interest in STEM (an acronym for science, technology, engineering and math),” he said. “Music has changed my life, but [technology] is the path I’m going down now.”