SIS By Simone I. Smith Jewelry Event

Designer, Simone I. Smith Talks Family, Jewelry Line, and Battling Cancer

SIS By Simone I. Smith Jewelry Event

The latest line to hit Macy’s is SIS by Simone I. Smith. The jewelry line is a modern infused line with a touch of the '90s swag. However it’s the story behind the brand that makes it a better investment compared to it’s competition. SIS’s proceeds go towards the American Cancer Society, a choice that has much to do with it’s founder being a 10 year cancer survivor.

In 2004, Smith was diagnosed with stage three III Chondorosarcoma—a rare form of bone cancer. She thankfully  beat it proving she’s a fashionable fighter. Now that she’s beat probably the hardest battle she's ever encountered she wants to bring the grace of her accessory line to tell the sweet side of things. Smith’s line has a little bit of everything. Growing up in the era of the door knockers and bodacious styles, she incorporated her foundation with other styles for minimalist—"not everyone is daring and risqué to put on a pair of really big hoops so I toned them down.”

The woman behind the brand is not just a cancer survivor but she’s a mother and wife to LL Cool J. His wife of over  20 years took her love for accessories and a trying period of her life to help others upgrade their fashion statements. Flip the page to learn more about SIS by Simone I. Smith, her family and LL's overwhelming support for her.

Visit Her Website: http://simoneismith.com/

 

Photo Credit: Getty, Simone I. Smith

SIS By Simone I. Smith Jewelry Event

The Story behind Simone I. Smith:

SS: We have hoop earrings of all sizes, bangles, and lollipops. The lollipops [necklaces] are called, “Sweet Touch of Hope” and it’s the most popular piece besides the hoop earrings because it represents my journey as a 10 year cancer survivor. My lollipop necklace was disfigured during surgery and it looked like somebody took a bite out of my lollipop so when I decided to design Simone I. Smith, I decided to design the lollipop exactly the way my tattoo looked after my surgery and my logo is stuck in the middle which represents my journey.

SIS By Simone I. Smith LL Cool J

Bringing Her 90s Era to Today’s Fashion:

SS: Some of it is subtle. But I do it for all the ladies because not everyone is daring and risqué to put on a pair of really big hoops so I toned them down. We have all sizes. I wanted to make sure all the ladies would be able to rock some SIS.

Her Tight Knit and Supportive Family:

SS: It’s very important to have my family on board because my family inspires me. By the grace of god all my kids are talented and they give me their information. Todd and I are both young parents so we have kids that keep us cool even though I think I’m cool, so it’s very important to have my family involved.

 

simone smith

Dream SIS Models:

SS: Pink. My girl, Nicki Minaj. I know she has a pink lollipop, I gave her one when I first started the line but I would love to see her rock my stuff. Beyoncé and would love for Michelle Obama. We tried a couple of times, but it’s really hard to try and get her some times. I just feel like Michelle should be rocking some SIS.


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Future of the Brand:

SS: I love accessories so I would love to do handbags for sure. Maybe some belts but handbags for sure. If your handbags is right and your jewelries right, you’re it.

SIS By Simone I. Smith Jewelry Event

Their Hollywood Marriage and Family:

Simone Smith: We put god first in our family. Although we are fortunate and our family’s fortunate, they have chores and we have rules in our house. You do well, you get a lot, you don’t do well, don’t ask for nothing.  We both were raised by our grandparents and the mothers in the home. We both have god fearing grandparents. That’s how we were raised so we raised our children in the same type of environment.

LL Cool J: It’s not a Hollywood marriage. That’s what people forget. We’re from the same neighborhood. Sometimes as you become successful in entertainment, you can easily forget who you are and where you came from and you can start living your life as though you have an imaginary crown on your head. And that’s dangerous. It’s nothing wrong with being proud and confident in who you are but when it pushes over to the point to where you forget where you came from you kinda have to look in the mirror and check yourself.

SIS By Simone I. Smith Jewelry Event

His Thoughts on Her Jewelry Line:

LL: I think it’s great for women everywhere. For my daughters and women everywhere. You can do anything you put your mind to. Especially women that come from humble beginnings. Around the way girls, girls that come from normal places in this world and they need to know that they can make it and they can do something and that they have some value. it doesn’t always have to be about the rapper, actor, entertainer, or ball player taking them out of their misery. Although it’s apart of the fantasy, but it’s not always about that, you can do it.

simone i smith

Favorite piece from her line:

LL: Right now, it’s the lollipop. I’m not going to run around with some door knockers on, that may make a splash on VIBE.com [lol] like “you see your man in the door knockers’ but then again, if I put a trp beat to it then it will work. I like the lollipop though, it’s great.

44th NAACP Image Awards - Arrivals

Letting Her Have the Spotlight:

LL: For me it feels good. Obviously I was there to support her and help her but it truly is her vision. She really was committed to it, she put a lot of energy in it. It was her choice to give back to the American Cancer Society and I’m just glad to be cheerleading.

Staying Humble:

LL: I try to keep god first. I remember where I came from. Like my new album GOAT 2, Everything I’m doing, The whole point is to remember where you came from. To talk to my people and where I grew up. It’s not to get to Hollywood and all of a sudden start tap dancing and trying to be a different guy and forgetting who I am. I didn’t forget who I am, I’m just a guy that goes after his dreams. For a 20 something year old, they look at LL and  say, 'he’s been famous his whole life, is he even a real guy,' because 'all I ever seen is him on TV.' I never forget where I come from. I really am a guy from queens tat just worked hard.

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Beyoncè Shells Out Ivy Park Goodies To Janelle Monae, Yara Shahidi, Kelly Rowland And More

We're less than 24 hours away from the full release of Beyoncè's Ivy Park collaboration with Adidas and fans are beyond ready, thanks to her brilliant orange box preview.

The entertainer and businesswoman gifted her family and celebrity pals with treasure trunks of goodies. From Solange to Yara Shahidi, celebs shared pieces from the collection on social media this week. Adidas announced its multi-year partnership with the mogul last April, making history in the process. The singer is the first black woman to be the sole owner of an athleisure brand. Bey took the steps to own the brand entirely after her initial collab with Topshop in 2016 by purchasing the shares of Phillip Green after sexual harassment claims were filed against him.

“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyonce said in a statement. It’s her first collaboration with adidas but not her first time building buzz for a product. The legend cleverly shared the mysterious orange boxes in all shapes in sized to her friends, thus creating quite the conversation on social media.

Ivy Park is also creating bigger conversations in the corporate world. According to a November research note by Bank of America Merrill Lynch, Ivy Park's sales can slowly surpass Kanye West's Yeezy line.

“In-line with adidas approach on other franchises, we would expect there to be a low volume, high priced launch ... to create brand heat and in the following years the brand will likely become more democratized,” the note says.“Initially, Ivy Park will be smaller than Yeezy, but Ivy Park has the potential to be larger, if managed properly,” says Matt Powell, a senior footwear analyst at NPD Group.

We love to see it.

See the celebs bask in their Ivy Park glory below.

Tina Lawson

 

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I love this couture beautiful Orange IVY PARK Adidas dress thanks @beyonce. @ivyparkadidas @ivypark. @beyonce. @dougspearman

A post shared by Tina Knowles (@mstinalawson) on Jan 12, 2020 at 1:27pm PST

Reese Witherspoon

 

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Thank you, @Beyonce for the #IvyPark swag!

A post shared by Reese Witherspoon (@reesewitherspoon) on Jan 15, 2020 at 2:28pm PST

Janelle Monae

 

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Thank you Bey for these @weareivypark pieces ! And a special thank you for my new hide out where I’ll bey escaping my duties . S O proud of you ! Luhhhhh uuuuu @beyonce swiiiipe ☄️

A post shared by Janelle Monáe (@janellemonae) on Jan 15, 2020 at 10:35pm PST

Hailey Bieber

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/Y3rcxIDhCe

— BEYONCÉ LEGION (@BeyLegion) January 15, 2020

Kelly Rowland

[email protected] unboxing her #adidasxIVYPARK package. pic.twitter.com/vGqwwnZrnl

— BEYONCÉ LEGION (@BeyLegion) January 16, 2020

Yara Shahidi

 

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ADDIDASXIVYPARK PEEK

A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on Jan 10, 2020 at 11:41pm PST

Scottie Beam

 

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Check my instastories to see what Beyonce SELECTED for me. Lmfao! Thank you so so much @weareivypark @beyonce ✨ THE INFEED PHOTO IS COMING!

A post shared by scottiebeam (@scottiebeam) on Jan 17, 2020 at 6:48am PST

Ellen DeGeneres

Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas pic.twitter.com/ecTxZ5o0CG

— Ellen DeGeneres (@TheEllenShow) January 15, 2020

Missy Elliott

Thank you so much @Beyonce I am soooooooo humbly grateful you are a GEM! Lol the box was so big I was scared to open I thought a whole human was gonna jump out but this FYE sis #IVYPARK I LOVE IT! pic.twitter.com/hJbrfDWvXL

— Missy Elliott (@MissyElliott) January 16, 2020

Diplo

[email protected] unboxing his #adidasxIVYPARK package. pic.twitter.com/D2BKKVzLBw

— BEYONCÉ LEGION (@BeyLegion) January 14, 2020

Zendaya

Zendaya has gotten her Ivy Park box....#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/fLYdYAVyWn

— Yoncé Headlines (@YonceHeadlines) January 15, 2020

Kim Kimble

 

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Thank you @beyonce @weareivypark @adidas for this drip and I’m going to buy some as well

A post shared by Kim Kimble (@kimblehaircare) on Jan 15, 2020 at 4:07pm PST

Rita Ora

Rita Ora out and about in her Ivy Park x Adidas wear. pic.twitter.com/hFt4OQjE4v

— Beyoncé, Period! (@ourhermitage) January 16, 2020

Quincy

Diddy’s son, Quincy, also got a box of the upcoming Ivy Park/Adidas collection, officially dropping on the 18th of January, 2020 pic.twitter.com/rUJOWgy2l4

— Beyoncé, Period! (@ourhermitage) January 12, 2020

Cardi B

 

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That new @weareivypark bomb

A post shared by Cardib (@iamcardib) on Jan 13, 2020 at 10:15pm PST

Laverne Cox

https://twitter.com/BeyLegion/status/1216405687862988806

 

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#mood4eva in my Adidas X IVY Park ... #mood #TransIsBeautiful @adidas @weareivypark @beyonce #DisclosureDoc

A post shared by laverne cox (@lavernecox) on Jan 16, 2020 at 12:00pm PST

Michelle Williams

 

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Looks coming soooooooooon!!! “I GOT IT” by @rickydillard is appropriate! @beyonce @weareivypark @adidas!! Ok bye for now!!

A post shared by Michelle Williams (@michellewilliams) on Jan 16, 2020 at 2:03pm PST

Solange

Solange getting the Ivy Park x Adidas from her sis pic.twitter.com/G2bRO2lTYc

— | IVY PARK X ADIDAS ON JAN 18th (@beysarayonce) January 15, 2020

Kendall Jenner

Kendall Jenner got a Ivy Park box...#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas pic.twitter.com/79LGysUZBp

— Yoncé Headlines (@YonceHeadlines) January 17, 2020

Keke Palmer

 

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why do i feel like the whole planet earth is going to wear ivy park? — #beyonce #beyoncé #queen #queenb #yoncé #rumiandsir #rumiandsircarter #rumicarter #sircarter #blueivy #blueivycarter #jayz #jayonce #beyonceandjayz #thecarters #sashafierce #beyhives #beyhive #beckywiththegoodhair #ivypark #ivyparkbeyonce #weareivypark #ivypark2020 #2020 #beyonce2020 #beyoncephotoshoot #beyonceoutfit #flawless

A post shared by (@bivyslife) on Jan 17, 2020 at 4:36am PST

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Jennifer Lopez's Iconic Versace Dress To Be Transformed Into Swanky Watch

The iconic Versace dress worn by Jennifer Lopez that sparked the creation of Google Images is now a luxurious watch.

To mark the brand's Spring-Summer 2020 collection, the brand has decided to reprise the Medusa Frame jungle print by way of a sleek timepiece. In addition to the new collection, this also marks the 20th anniversary of Donatella Versace's legendary jungle print. Roman numbers are found in the dial along with an interchangeable black leather strap for additional styling. The piece will cause Versace and J.Lo fans a pretty penny at $1,495.00 when it hits retailers in May.

Since her jaw-dropping fashion moment, the actress-singer has rocked the print a few times. A jumpsuit version was worn in the visuals for "I Luv Ya Papi" back in 2014 with a revamped version of the gown making its way to Milan Fashion Week in 2019.

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Originally worn to the Grammys in 2000, Lopez's take on the dress was both a music and fashion moment. Although the dress was worn by Spice Girls member Geri Halliwell, aka Ginger Spice, Donatella Versace and Sandra Bullock (in another color), Lopez's daring look cemented her spot in pop culture.

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Azriel Clary Contemplates Working With Feds In R. Kelly Case After Fight With Joycelyn Savage

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