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Vixen Chat: Whats A Waist Creator and CEO Premadonna Dishes on the Idea that Made Her Millions

While a slew of celebrities were breaking the Internet this year, Miami native Premadonna was training the waists of hundreds of thousands, and creating a loyal following with her Whats A Waist movement.

You’ve probably seen your gal pal raving about waist training or caught Kim and Khloe Kardashian snapping full body shots at the gym of their dwindling waist line thanks to the new and improved modern day corset known as the waist trainer. Infamous for melting away inches right before your eyes, many are calling Premadonna the magician, while others question whether her re-designed garment causes possible health risks. But when all is said and done, the results are undeniable as everyone posts their progress to Instagram with a smile and rave review of a caption. While the waist shaper creator and CEO admits she doesn’t know where the fat actually goes, she does know that the idea that made her millions is helping the self esteem of many.

VIBE Vixen had the opportunity to sit with the Whats A Waist creator and CEO for a session of vixen chat as she dished on the waist training garment, her loyal celebrity following, and being a self made boss.

Continue clicking to check out our latest edition of vixen chat with Premadonna.


Photo Credit(s): Instagram

premadonna6VIBE Vixen: It’s no secret that people are calling you a magician. Where did your idea for ‘Whats a Waist' stem from?  

Premadonna: The God honest truth is I was at a point in my life where I needed to lose weight. I had recently had two kids and wasn’t feeling my best self. I took a liking to the garment after wearing one for awhile, and decided I wanted to make my own. Whats A Waist was perfect because I could be the spokesperson of my own product, and share my own personal journey and testimony with others.

Tell me about your background and how you grew your waist shaping product into a very lucrative business venture.

For one, I hate working for people so this was the perfect opportunity to become my own boss. I was wearing a waist shaper and everywhere I would go people would always compliment me on how small my waist was. Of course, the compliment would be followed up by an inquiry about how I did it. From there I really took an interest in the product for more than just vanity reasons. I became a distributor of the garment and tweaked it to my liking. I started selling the product and it started out slow, but it spread like wildfire once it hit social media.



VV: What exactly is "waist training"? A lot of people hear the term, but don’t fully comprehend its meaning. Can you explain?

PM: Waist training is all about consistency. When you wear my product you just put the waist shaper on and wear it for a minimum of four hours per day. Some people see results in as little as 48 hours and for others it takes longer, sometimes three to four weeks. However, as long as you’re wearing it for four hours a day the shaper is going to do exactly what it’s name promises, making you look shapely and overall toning your stomach and waist to give you that flawless hourglass shape. I like to call it magic in a shaper.

Can people wear it more than 4 hours or is there a strict time limit?

We tell all of our customers it’s a minimum and requirement of four hours per day. Now if you want to wear it all day, that’s up to you. But in order for you to achieve results all you have to do is wear it four hours a day. It doesn’t affect you any more or any less, but of course if you wear it longer you’ll achieve your results faster. I personally recommend four hours a day.

During those four hours a day are you limited to what you can do?

Exercising, chilling, engaging in sexual activities, you can do it all in this thing. It’s just like an extra layer of skin. It doesn’t stop you from doing your daily activities. Most people forget they’re even wearing it after awhile.


VV: Your website boasts that the waist shaper does “extreme modifications”. Is this healthy? It seems very similar to corsets and girdles women wore back in the day that we now know had negative effects on women’s health. Is there any truth to that regarding your product?

PM: It’s definitely more healthier compared to the corsets women wore back in the day. Those corsets were worn very tightly. My products are not tight, and consist of two levels that ensure absolute comfort. It is healthier than anything else out there you’ll try today. I wear it constantly and I’m healthy as hell. Contrary to belief, it actually improves circulation around the waist area and gives extra posture support.

And now the million-dollar question… Where does the fat really go?

The waist shaper is what I like to call lipo in a garment. It eliminates. The fat does not go to your thighs or to your butt. It just eliminates it period especially since the shaper helps you perspire and burn the fat faster. Now where it goes, I don’t know. I just know it’s gone [laughs].



VV: We’ve seen Kim and Khloe Kardashian, Amber Rose, and Blac Chyna wearing your products. How did these ladies join the Whats A Waist movement?

PM: I can honestly say hard work and dedication, and thankfully they all recognized my grind and my hustle. These women are voluptuous just like myself, and wanted to train their waist as well. They reached out to me after having seen my results and the results of others via Instagram. I think it's great to see women supporting each other.

Now many people are speculating if the aforementioned ladies are actually wearing the product. There are many celebrities that endorse products for money, and don’t truly use the product they are putting their stamp of approval on. Any words for the naysayers?

Obviously these ladies are really wearing it because I’m not paying anybody [laughs]. I created a trend and it’s been proven time and time again that people always follow what’s popular. I know for a fact that all of these ladies wear my product because they like the results they’ve had, document their progress, and of course since they've become customers we've built a great working relationship



VV: You’ve created an alternative that many women are flocking to during a time where butt implants, fat transfer, and many others under the knife procedure have become the new trend. What are your thoughts on plastic surgery?

PM: My personal opinion is that it’s not worth it. You spend however many thousands of dollars to get whatever done and its really a waste. I’ve seen so many women do it. Why waste your money when you’ve got affordable alternatives like my $129 waist trainer? I haven’t had surgery and I wouldn’t tell anyone else to get it. I’ve worn a waist shaper that has trained my waist and look at me, I have two children. I think it’s important for people to know that yeah you can get surgery, but nine times out of ten the surgery doesn’t fix your mental state of mind. Many women have surgery but still find flaws in other things about themselves, and it creates a vicious and deadly cycle of low self esteem and depression. On the other hand my waist trainer train not only trains your waist but also it trains your mind. It gives women this mind state of feeling beautiful.

Are there any other markets you’re looking to delve into with Whats A Waist?

We’re actually kicking our brand full throttle onto more of a fitness level. We’re in the process of expanding our inventory with more products too. My goal is to shape bodies completely, so from the top to the bottom we’ll have a product for everything you can imagine. Whats A Waist wont just be known for the “waist shaper”.


VV: What advice would you give to young entrepreneurs like yourself?

PM: I would tell them to believe in themselves and do whatever they think is right. Trusting your instinct is very important. As well, you must always stand behind your brand 100% because it will pay off in the long run. Don’t just sell dreams, sell your genuine passion.

What have you learned from social media?

Social media is the golden ticket, you know. It’s like Willy Wonka [laughs]. You can really cash out and make something big from social media, especially when you’ve got a loyal following.

What about failure?

For me it’s either I win or I learn. I don’t fail. I see it as a stepping stool for bettering myself.

And success?

If I had to tell anyone about success and what I’ve learned about it I would definitely have to say don’t switch up the game plan and came in how you first started. Also staying true to yourself and your brand is key, and of course most importantly remaining focused is everything.

What can we look forward to from Premadonna and Whats A Waist in 2015?

I'm always working. We have a couple of books coming out January 2015, as well business seminars that focus on entrepreneurship and branding. You've just got to keep your eyes open and stay tuned into the Waist Gang movement because you might just miss me coming through.


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Learn more about The North Face's petition for Earth Day here.

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