premadonna3 premadonna3

Vixen Chat: Whats A Waist Creator and CEO Premadonna Dishes on the Idea that Made Her Millions

While a slew of celebrities were breaking the Internet this year, Miami native Premadonna was training the waists of hundreds of thousands, and creating a loyal following with her Whats A Waist movement.

You’ve probably seen your gal pal raving about waist training or caught Kim and Khloe Kardashian snapping full body shots at the gym of their dwindling waist line thanks to the new and improved modern day corset known as the waist trainer. Infamous for melting away inches right before your eyes, many are calling Premadonna the magician, while others question whether her re-designed garment causes possible health risks. But when all is said and done, the results are undeniable as everyone posts their progress to Instagram with a smile and rave review of a caption. While the waist shaper creator and CEO admits she doesn’t know where the fat actually goes, she does know that the idea that made her millions is helping the self esteem of many.

VIBE Vixen had the opportunity to sit with the Whats A Waist creator and CEO for a session of vixen chat as she dished on the waist training garment, her loyal celebrity following, and being a self made boss.

Continue clicking to check out our latest edition of vixen chat with Premadonna.

 

Photo Credit(s): Instagram

premadonna6VIBE Vixen: It’s no secret that people are calling you a magician. Where did your idea for ‘Whats a Waist' stem from?  

Premadonna: The God honest truth is I was at a point in my life where I needed to lose weight. I had recently had two kids and wasn’t feeling my best self. I took a liking to the garment after wearing one for awhile, and decided I wanted to make my own. Whats A Waist was perfect because I could be the spokesperson of my own product, and share my own personal journey and testimony with others.

Tell me about your background and how you grew your waist shaping product into a very lucrative business venture.

For one, I hate working for people so this was the perfect opportunity to become my own boss. I was wearing a waist shaper and everywhere I would go people would always compliment me on how small my waist was. Of course, the compliment would be followed up by an inquiry about how I did it. From there I really took an interest in the product for more than just vanity reasons. I became a distributor of the garment and tweaked it to my liking. I started selling the product and it started out slow, but it spread like wildfire once it hit social media.

 

premadonna1

VV: What exactly is "waist training"? A lot of people hear the term, but don’t fully comprehend its meaning. Can you explain?

PM: Waist training is all about consistency. When you wear my product you just put the waist shaper on and wear it for a minimum of four hours per day. Some people see results in as little as 48 hours and for others it takes longer, sometimes three to four weeks. However, as long as you’re wearing it for four hours a day the shaper is going to do exactly what it’s name promises, making you look shapely and overall toning your stomach and waist to give you that flawless hourglass shape. I like to call it magic in a shaper.

Can people wear it more than 4 hours or is there a strict time limit?

We tell all of our customers it’s a minimum and requirement of four hours per day. Now if you want to wear it all day, that’s up to you. But in order for you to achieve results all you have to do is wear it four hours a day. It doesn’t affect you any more or any less, but of course if you wear it longer you’ll achieve your results faster. I personally recommend four hours a day.

During those four hours a day are you limited to what you can do?

Exercising, chilling, engaging in sexual activities, you can do it all in this thing. It’s just like an extra layer of skin. It doesn’t stop you from doing your daily activities. Most people forget they’re even wearing it after awhile.

 premadonna4

VV: Your website boasts that the waist shaper does “extreme modifications”. Is this healthy? It seems very similar to corsets and girdles women wore back in the day that we now know had negative effects on women’s health. Is there any truth to that regarding your product?

PM: It’s definitely more healthier compared to the corsets women wore back in the day. Those corsets were worn very tightly. My products are not tight, and consist of two levels that ensure absolute comfort. It is healthier than anything else out there you’ll try today. I wear it constantly and I’m healthy as hell. Contrary to belief, it actually improves circulation around the waist area and gives extra posture support.

And now the million-dollar question… Where does the fat really go?

The waist shaper is what I like to call lipo in a garment. It eliminates. The fat does not go to your thighs or to your butt. It just eliminates it period especially since the shaper helps you perspire and burn the fat faster. Now where it goes, I don’t know. I just know it’s gone [laughs].

 

premadonna5

VV: We’ve seen Kim and Khloe Kardashian, Amber Rose, and Blac Chyna wearing your products. How did these ladies join the Whats A Waist movement?

PM: I can honestly say hard work and dedication, and thankfully they all recognized my grind and my hustle. These women are voluptuous just like myself, and wanted to train their waist as well. They reached out to me after having seen my results and the results of others via Instagram. I think it's great to see women supporting each other.

Now many people are speculating if the aforementioned ladies are actually wearing the product. There are many celebrities that endorse products for money, and don’t truly use the product they are putting their stamp of approval on. Any words for the naysayers?

Obviously these ladies are really wearing it because I’m not paying anybody [laughs]. I created a trend and it’s been proven time and time again that people always follow what’s popular. I know for a fact that all of these ladies wear my product because they like the results they’ve had, document their progress, and of course since they've become customers we've built a great working relationship

 

premadonna9

VV: You’ve created an alternative that many women are flocking to during a time where butt implants, fat transfer, and many others under the knife procedure have become the new trend. What are your thoughts on plastic surgery?

PM: My personal opinion is that it’s not worth it. You spend however many thousands of dollars to get whatever done and its really a waste. I’ve seen so many women do it. Why waste your money when you’ve got affordable alternatives like my $129 waist trainer? I haven’t had surgery and I wouldn’t tell anyone else to get it. I’ve worn a waist shaper that has trained my waist and look at me, I have two children. I think it’s important for people to know that yeah you can get surgery, but nine times out of ten the surgery doesn’t fix your mental state of mind. Many women have surgery but still find flaws in other things about themselves, and it creates a vicious and deadly cycle of low self esteem and depression. On the other hand my waist trainer train not only trains your waist but also it trains your mind. It gives women this mind state of feeling beautiful.

Are there any other markets you’re looking to delve into with Whats A Waist?

We’re actually kicking our brand full throttle onto more of a fitness level. We’re in the process of expanding our inventory with more products too. My goal is to shape bodies completely, so from the top to the bottom we’ll have a product for everything you can imagine. Whats A Waist wont just be known for the “waist shaper”.

premadonna10

VV: What advice would you give to young entrepreneurs like yourself?

PM: I would tell them to believe in themselves and do whatever they think is right. Trusting your instinct is very important. As well, you must always stand behind your brand 100% because it will pay off in the long run. Don’t just sell dreams, sell your genuine passion.

What have you learned from social media?

Social media is the golden ticket, you know. It’s like Willy Wonka [laughs]. You can really cash out and make something big from social media, especially when you’ve got a loyal following.

What about failure?

For me it’s either I win or I learn. I don’t fail. I see it as a stepping stool for bettering myself.

And success?

If I had to tell anyone about success and what I’ve learned about it I would definitely have to say don’t switch up the game plan and came in how you first started. Also staying true to yourself and your brand is key, and of course most importantly remaining focused is everything.

What can we look forward to from Premadonna and Whats A Waist in 2015?

I'm always working. We have a couple of books coming out January 2015, as well business seminars that focus on entrepreneurship and branding. You've just got to keep your eyes open and stay tuned into the Waist Gang movement because you might just miss me coming through.

 

From the Web

More on Vibe

Matt Winkelmeyer/Getty Images

Vivica A. Fox Explains Past Hesitance Behind 'Two Can Play That Game' Script

In a new interview with Essence, actress Vivica A. Fox discussed how she initially turned down her role in Two Can Play That Game based on the script. The established entertainer said it's her mission to ensure that black people are positively portrayed onscreen, and noticed the aforementioned film's prose didn't live up to those standards.

"I think the reason why—no I know the reason why—I've been doing this for such a long time is that I fight," Fox said. "When we did Two Can Play That Game, I fought for the way we talked, walked, the way we loved each other." The Set It Off actress continued to state that she consistently declined Two Can Play That Game before signing on to play the lead role. "Because the script, when I first got it, I turned it down three times because it just wasn't a good representation of African-Americans, so I fought them on everything," she noted. "I want to make sure that the images of African-Americans are as positive and as true as they can possibly be."

In 2001, the romantic comedy debuted to fanfare, boasting an all-star cast of Morris Chestnut, Mo'Nique, Anthony Anderson, Bobby Brown, Gabrielle Union, Wendy Raquel Robinson, and more. Directed by Mark Brown (Barbershop, Iverson, How To Be A Player), Fox plays a career driven person named Shante Smith who navigates a curveball when her boyfriend Keith Fenton (Chestnut) cheats on her with a co-worker.

After its release, Two Can Play That Game raked in over $22 million at the box office.

Continue Reading
Actress Gabrielle Union attends the Being Mary Jane premiere, screening, and party on January 9, 2017 in New York City. (Photo by Bennett Raglin/Getty Images for BET)
Getty Images

BET To Unveil Edible Billboard For 'Being Mary Jane' Wedding Finale

As Being Mary Jane comes to an end, BET is willing to offer fans a taste of what's to come in the series finale.

The network has enlisted the help of Ayesha Curry, celebrity cook and cookbook author, to create an edible billboard that also doubles as a wedding cake. The sweet treat will commemorate Mary Jane's (played by Gabrielle Union) nuptials in the two-hour series finale.

On April 20 from 1:00 P.M. to 7:00 P.M. at Brooklyn's Atlantic Terminal in New York, fans will be presented with the edible billboard. At the intersection of Ashland Place and Hanson Place, the closer Being Mary Jane enthusiasts get to the billboard the quicker they'll notice that the four-tiered wedding cake is created from individual boxes, each containing a slice of Curry's prized wedding cake.

All fans have to do is pull a box from the billboard, snap a picture for the 'Gram, take a bite and enjoy. Although lovers of the show won't be able to celebrate with Mary Jane herself, biting into a slice of her wedding cake, for free, is the next best thing.

Don't forget to tune into the series finale of Being Mary Jane on Tues. (April 23) at 8/7 c.

Also, check out what's to come on the series of Being Mary Jane below.

Save the date! 👰🏾It'll be worth the wait. Join us for the series finale of #BeingMaryJane TUES APR 23 8/7c only on @BET! pic.twitter.com/jEwkbC71OW

— #BeingMaryJane (@beingmaryjane) March 29, 2019

Continue Reading
The North Face

Ella Mai On The North Face's 'Explore Mode' Campaign, New Music And Living In The Moment

Ella Mai is in her own age of exploration. Her eponymous debut album scored her a platinum plaque with her breakout hit, "Boo'd Up" earning her a Grammy for Best R&B Song. But the accolades aren't driving her creative path. The arc in her compass is all about the places she's traveled, the people she's met and the lessons learned along the way.

"To be honest, personally, exploration is like growth. I feel like if you don't explore new things, whether it's going outside, meeting people or trying new food, you won't ever grow because you're just stuck in your little comfort zone which can be super scary to come out of," she tells VIBE at The North Face's Explore Mode event in New York on Monday (April 15). The singer is one of three women (including model-activist Gabrielle Richardson and chef Angela Dimayuga) who teamed up with the brand to share a message of enjoying the outside world without digital confinement and the global initiative to make Earth Day a national holiday.

The London native's urge to explore came in handy over the weekend when she performed in the brisk desert of Coachella. Inspired by artists like Rihanna and Ms. Lauryn Hill, Mai helped fans enjoy the hazy sunset as she performed hits like "Trip" and her latest No. 1 song, "Shot Clock."

"It's such a good feeling, especially when it comes to radio," she shared about her track reaching No. 1 on the airplay chart. "I wasn't even sure if people listened to the radio because people have so much access to streaming platforms, but obviously having all three of my singles from my debut album, go number one on urban radio is incredible."

That energy was brought to the Coachella stage with the festival being her biggest artistic exploration so far.

"My favorite part of the performance would have to be when I performed "Naked" and because it was dark, and I performed when the sun went down, I couldn't see how far the crowd actually went back. But during "Naked," it was such an intimate moment I asked everyone to put their lights up (phones) and when I saw how far it went back I was like, "Woah." That moment sealed it for me."

"Even there were two people in the audience, I still would've done my best," she added. "But just to see the crowd be so engaged, even if they didn't know the music, was a really good feeling. I had so much fun."

As the festival energy in Indio, Calif. continued to thrive, another rested on the streets of Los Angeles following the loss of Nipsey Hussle. With the singer having ties to those close to the rapper like DJ Mustard, she says the shift in the city was hard to ignore.

"As weird as it sounds, you felt it," she said. "Even in the weather, it was super hot and then everyone got the news and it started raining. Just a weird energy shift." As a new L.A. resident, the singer says Nipsey's influence cannot be denied.

"I feel like the energy shift went both ways; everyone was really sad, grieving and mourning but everyone feels more inspired by what he was doing that they want to go out and do something and change in their community. It's still a very touchy subject in L.A., especially the people that I'm around since they were very close to him. I think everyone is super inspired to do better and try to be more like him, which is great to see. YG's whole set at Coachella was dedicated to him, I know Khalid had a dedication to Mac Miller. Everyone is super aware of what Nipsey was trying to do and how he wanted to change the world."

Engaging in The North Face's mission to explore seemed to be in the cards for Mai. Like many of us, Mai was familiar with the brand's effective coolness factor. "I remember running home and telling my mom that I needed a Jester Backpack because my cousin had one as well, and it's similar to the other stories, I wanted to be like my older cousin (laughs) so my mom ended up getting me one." But there's also the incentive to showcase the importance of stepping away from the phone screens and into leafy green forests.

"I'm such a live-in-the-moment person," she says of her lack of identity on social media. While she might share a thought or two on social media, Mai is interested in appreciating the world around her. "I feel like everyone is so consumed about documenting the day, you don't really get to live the day. You just watch it back but I like to have the memories in my head. Of course, sometimes, I'll take out my phone but I try to live in the moment as much as possible."

Part of that mission is ensuring Earth Day is celebrated the right way. With the support of Mai, Richardson, and Dimayuga, The North Face officially launched a petition to make Earth Day a national holiday.

“The North Face is no stranger to exploration and this Earth Day we are proud to join our partners and fellow explorers in a global effort to make Earth Day a national holiday,” said Global General Manager of Lifestyle at The North Face, Tim Bantle. “We believe that when people take time to appreciate the Earth, they feel more connected to it and are more likely to protect it. Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward.”

Mai hasn't hit her all of her exploration goals just yet. "I really want to go to Indonesia or Bali," she said. "That's one of my Bucket List places I really, really, really wanna go." For her essentials, the singer knows she has to bring along a windbreaker set and of course, a jester backpack. "I think the backpack is the most important thing."

In addition to a few trips around the globe, one destination includes the studio for new music. While she hasn't had time to lock down a moment to record, the inspiration is sizzling.

"When I work in the studio, I like to be like there for a good amount of time," she explains. "I like to block off two to three weeks at a time, I don't like to go to different studios and different places, it's just a comfort thing but I'm very excited to get back cause I have a lot of talk about. I've seen so many different places and met so many new people and a lot that I didn't get to experience last year."

Learn more about The North Face's petition for Earth Day here.

Continue Reading

Top Stories