Advertisers Pull Out Of VH1’s ‘Sorority Sisters’ After Twitter Backlash
Here is an exhibit of the power of Black Twitter. VH1’s latest controversial reality show, Sorority Sisters, is not being received well – at all – by the members of fraternities and sororities, who note the negative portrayal of black Greek organizations. And now they are paying for it. Literally. Presented in a similar fashion as Love & Hip-Hop, Sorority Sisters features the same melodramatic rifts between cast members as its equally controversial counterpart. Enacting the hashtag #BoycottSororitySisters, Twitter users expressed their discontent with the show and called attention to advertisers. Now, companies such as Carmex, Hallmark, Honda, and Crayola have all pulled their ads from the network during episodes of Sorority Sisters: SEE ALSO: Vixen Vent: ‘Sorority Sisters’ Disrespects More Than Just the Castmate’s Image
.@rolandsmartin Yes. We'll be pulling our ads from VH1 until the program is pulled in order to join our voice with many of our customers.
— Carmex (@Carmex) December 16, 2014
@Fortitude1913 Our commercials appeared as part of a larger buy on VH1. We aren’t planning to air commercials in future episodes. -jt
— Hallmark Cards (@Hallmark) December 16, 2014
@ablckgirlsblues We appreciate your feedback. Honda does not support the views expressed on this show and we have pulled our ads.
— Honda (@Honda) December 17, 2014
@ivyvines08, we understand your concerns & thank you for sharing your thoughts! We do not plan to air our commercials on future episodes.
— Crayola (@Crayola) December 17, 2014
@lgrhythm Hi Lawrence – JBL had ads on VH1 during a generic ad buy. We’ve asked VH1 to ensure our ads don’t run on this show in the future.
— JBL (@JBLaudio) December 17, 2014
@lshipmanyoung We have no commercials in Sorority Sisters & r not sponsor of the show. Our commercials do run on VH1, but not in this show.
— State Farm (@StateFarm) December 17, 2014
Watch the premiere episode of Sorority Sisters here.