MTV To Air Race Commentary For MLK Day Featuring Kendrick Lamar, Big Sean And More
For the first time MTV’s history, the network will broadcast in black and white. An effort to spark conversation about race relations in America, the 12-hour block will include segments of race commentary from Kendrick Lamar, Big Sean, Common, Rick Ross, Ava DuVernay and more. Entitled #TheTalk, the clips will air during each commercial break. “Millennials believe strongly in fairness, but they can also find it difficult to talk openly about race – to be not simply ‘color blind’ but ‘color brave,’ said Stephen Friedman, President of MTV in a statement. “Our audience is looking for a way to bring the national conversation on race into their homes and this campaign will give them a forum to express true color bravery.” #TheTalk is an expansion of the network’s Look Different campaign, which has also advocated against bias with regards to sexuality. In the snippets set to air on commercial breaks, stars will share their experiences with and views on race. “My father definitely talked to me about [race] early on,” Kendrick told MTV News. “He’s from Chicago, you know, he came from Chicago to Compton and that’s where I was born. And he dealt with it his whole life. And he knew the moment I was born, the color of my skin was going to be put to the test. And that’s just how it is, you know. We have legacies, people who died for it.” MTV’s #TheTalk begins at 9 a.m. EST and continues until 9 p.m. Learn more here.