Pharrell, Rita Ora And More Define The Word ‘Superstar’ In New adidas Campaign
According to a new ad by adidas, we’ve got the definition of the word “superstar” all wrong.
In the brand’s latest spot, Pharrell, Rita Ora, David Beckham and Damian Lillard plug adidas’ signature “Superstar” shoe by tearing down misconceptions. Negating that superstardom has anything to do with, selling out concerts, people knowing your name or having a fanbase, the four celebs bring the dramatic effect in the black-and-white visual.
“When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous,” a description of the video reads. “Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.”
Looks like this is about more than sneakers. Watch the adidas “Superstar” ad above.