Judging By His ‘G.O.M.D.’ Video, J.Cole Would’ve Been A Rebellious Slave

It’s always interesting to see what exactly is swirling up in J.Cole’s mind and how it manifests in his art. His striking new video for “G.O.M.B.” is a good gage of just how far back his thoughts are going.

In the new concept visual—which was directed by Lawrence Lamont, the same man behind Big Sean’s “I.D.F.W.U” video—takes us all the way back to a slave plantation. To keep it short and sweet (and to not kill the viewing experience), we see what Jermaine Cole the house slave would do if plopped right back into the 1800s.

Here’s a hint: Cole’s “G.O.M.D.” flick is akin to the same phenomenon going on in Kendrick Lamar’s To Pimp A Butterfly album cover: a takeover.

Dive into the video below.