SXSW 2015: A-Trak Brings The Jams To Mountain Dew’s ‘Green Label Live’ Show

Events

Adelle Platon @adelleplaton | March 20, 2015 - 4:31 pm

In the corner of Textile, a turn-up appropriate gallery space at Austin’s SXSW Festival, DJ/producer A-Trak is going ham. Spinning hits after hits from Kanye West’s “All Day” (a popular crowd-pleaser) to hip-hop/dance classics, the Fool’s Gold captain is also letting rap’s rising stars and a trio of dudes twerking (the latter starred in Mountain Dew’s Super Bowl 2015 spot) shine on stage.

There was cause for celebration as Green Label Live recently teamed with Casablanca/ Republic to re-release A-Trak’s “Out The Speakers,” marking GSL’s first time partnering with a major record label to upstream a single. A-Trak hit the boards as former Green Label Sound artists Joey Bada$$, MNDR & Sweet Valley, Nick Catchdubs, Leaf, Brenman and new Green Label Sound signee Kelechi rocked the mic. Atlanta rapper Kelechi recently won Green Label Sound: Open Call, a nationwide search for up-and-coming talent.

See some ‘Gram-worthy moments from the day party on Wednesday (March 18) below:

A video posted by Radio (@evan_whysomoody) on Mar 19, 2015 at 5:18pm PDT

Kelechief x Joey BadA$$ #SXSW #GreenLabelLive #ATX #HipHop #Rapper

A photo posted by Tristan Ervin Visuals (@photo_rockstar) on Mar 18, 2015 at 7:30pm PDT

walked into a free Joey Badass show.. It’s lit #sxsw2015 #day1

A photo posted by TIKO TEXA$ (@tikotexas) on Mar 18, 2015 at 4:49pm PDT

[email protected] stunting at #GreenLabelLive (pic @thereale_one) @greenlabel

A photo posted by Fool’s Gold Records (@foolsgoldrecs) on Mar 18, 2015 at 4:37pm PDT

@mountaindew #greenlabellive #dewbros #phhhoto @evan_whysomoody @jonebeling

A video posted by Joshua Hoover (@flavahoove) on Mar 18, 2015 at 2:59pm PDT