karlie-hustle-vibe-league

Can't Knock The Hustle: Karlie Hustle On Being Your Own Boss

A one-on-one with self-made lady, Karlie Hustle, for VIBE's "In A League Of Their Own" series

Karlie Hustle is no rookie when it comes to working on excellence. The former music programming director for HOT 97 has worked in and out of local radio stations and street teams, while promoting her own bow tie line and serving as director of brand relations for 9th Wonder's Jamla Records. She also contributes to the site, Hip Hop My Way, and throws a party at Manhattan's S.O.B.'s called Groove Candy.

Her industry moniker summarizes her daily routine and stems from another hard-working individual hailing from her native West Coast. "E-40 put out a project called E-40 Tycoon known as “Charlie Hustle” and I was at a record store, talking with a couple of guys there and they were like your name is Karlie. We should just call you Karlie Hustle," she recalls from the 2001 exchange. "E-40 borrowed that name from Pete Rose, who’s the original Charile Hustle, so I basically borrowed it from E-40 and made it into a feminine version with the help of my record store friends."

Fast forward 14 years later and her hustle has given her a wealth of wisdom on working in the music business. VIBE recently sat down with Karlie at coworking hot spot QNS Collective for an insightful exchange on being your own boss and doing it well.

My come-up in a nutshell:
It wasn’t until I was able to get a mentor, [HOT 97 personality] Ebro Darden. He found me doing some charity work in the hip-hop community and put me on the street team at the radio station. I walked into the studio one day and saw Mario Devoe crack the mic and I was like ‘That’s it. I’m going to try that. It looks terrifying, fun, and I’m going to make it happen’ and so I did. I got an opportunity to host a mixed show and I did that for a few months [before getting] an opportunity to go full-time. But I had to pick up and move. It’s interesting that I didn’t set out knowing that this is I wanted to do. It sort of found me and that’s how my career has been throughout the years.

How I locked in my bow tie business:
I was wearing button-ups and bow ties by the time the VH1 show [This Is HOT 97] came out. I kinda wanted to have a look that people could identify me with besides just being the bald chick. I wanted to add a few layers of style to it. I told my boyfriend I wanted to put out my own bow tie, because I love bow ties, so he and I brainstormed and basically came up with the wooden bow tie, a collaboration with Good Wood. I started [the company] before I left HOT 97. Really, it was my boyfriend who had the connection and also worked with the graphic designer. We went through a few different incarnations of the tie and it ended up being kind of the one that you see right now.

On leaving a major gig to be an entrepreneur:
At HOT 97, I was challenged very much. It was a difficult job and a lot of work and multitasking [amongst] lots of lay-offs that happened so I was constantly inheriting more and more jobs. I realized [that with] all these skills I have, I’m using them to make somebody else rich. If I worked hard and utilized them to run my own business, how successful could I possibly be? So when I started the Hustle bow tie company, it was almost like I gave myself permission to try that road and think that the illusion of stability and long-term career is just that—an illusion.

On navigating the music business:
There’s somebody younger waiting to take your spot or there’s somebody who will work for cheaper. These are not necessarily things that people say directly but it’s very much indirectly there. You look at HOT 97 when you’re coming up in radio as the diamond brand, the pinnacle and I believe that it still is even though I’m not there. To be on the inside of it, it functions like every other radio station that I’ve worked at except the names are bigger, the stakes are higher, and every rating point means a million dollars instead of maybe $150,000. There’s more to lose if you aren’t succeeding and making mistakes. It’s on a more national, if not worldwide stage, so that’s the main difference. To me, radio is radio. If you understand the business, you can go anywhere, but there is something special about HOT 97 in that you really need to be invested in it and be involved with the lifestyle and culture. If you’re not, it shows.

My biggest challenge:
Prioritizing. There’s not so much in the way of delegation when you work for yourself because you end up delegating it back to yourself. It’s about making a list of priorities. When you work for yourself, you’re not checking in at 9am and leaving at 5pm. The checks are not coming every two weeks unless you go out there and get it, so that’s signing contracts with people, making sure that you’re getting checks for [a certain number of] months for a particular project, that kind of stuff. And it’s a new space for me to be in too, because you’re used to getting a check every two weeks. When you’re not, you’re in a whole new world of evaluating how much you think you’re worth financially, dictating that and negotiating around that.

On being comfortable while talking about money:
The best way is to talk with other people who are generally in the same business as you are. I may talk to a friend who does freelance PR and be like ‘So when you do a campaign, how long is it? How much do you usually charge?' And because she’s a friend of mine, she’s going to give me the real deal, so having those kinds of people in your corner will help you. Other than that, there’s always that dance you do with people around money. 'So how much do you have? How much do you want? Well, what’s your budget?' You just have to get over that hump, give them a higher number and know that they’re probably going to talk you down, and being okay with whatever that number ends up being unless it’s just not worth it for you.

My advice to young females trying to be on their hustle:
It depends on where you are at in the game. I worked for free a lot over the years and I still do solids for people, knowing that I’m going to come back around and need a favor at some point. There is a give-and-take. It’s not like your keeping score, like a creep, but there’s an understanding in business that if I do something for you, I’m going to need something from you at some point. I’m not afraid to do things for free, whether it's for myself and I break even. If it’s for the greater good of my brand and what I’m trying to do overall, then I’ll keep doing it.

On networking the right way:
When you're in any kind of position where people want to speak to you, there’s a space where people can be a little bit thirsty. Just create the most organic relationship that can start with casual conversations with people, whether it’s interacting with them on Twitter or showing up and supporting an event they’re already doing. That’s always a nice gesture if you’re trying to get to know somebody and get next to them. I think that people who don’t understand those rules of engagement, don’t end up being very successful in the long run.

I’m still working on my ______:
Belief in myself. I don’t think it ever stops being something that is challenging as far as 'Am I good enough? Am I smart enough? Am I pretty enough? Am I gonna take it to the next level?' These are all things that I think are just constantly real in most of our heads and so it’s a battle to continually decide that you are despite what the world is trying to tell us most of the time, as women, specifically.

Hardest project I've done:
I did all the stage logistics for the Main stage at Summer Jam and produced for the Festival stage. It’s about managing so much information, like graphs, charts, spreadsheets and who’s here when. Having different sets of information and only giving people what they need, yet being the barrier of all that and figuring out how to aggregate and disseminate it properly.

My biggest professional regret:
I don’t have any. I think [my career is] laid out exactly the way it is supposed to be and I wouldn’t change anything, because I wouldn’t be sitting where I am right now.

ALSO SEE:
VIBE Presents: In A League Of Their Own
She Got Game: Meet WNBA President, Laurel Richie
One-Woman Show: A Closer Look At Soledad O’Brien
The Blueprint: Karen Civil On Rocking The Industry And Beyond
Poetry In Motion: Ballerina Misty Copeland On Standing Out
Can’t Stop, Won’t Stop: Meet Lifestyle Connoisseur, Miss Diddy
Nothin’ But Sweat: Meet Personal Trainer, Massy ‘Mankofit’ Arias

From the Web

More on Vibe

Carmen Mandato

Lil Kim Talks '9' Album, Biggie And Rick Ross Comparisons, And Celebrates City Girls' JT's Freedom

This past July, Lil Kim canceled two interviews, citing that the outlets wouldn’t “put respect on my name” and “wanted to be messy.” But the rap legend known as Queen Bee has had plenty of blessings this year. At a dinner honoring their friend Notorious B.I.G.’s birthday on May 21, she and Lil Cease reconciled their strained relationship after not seeing each other in person for 13 years. In September, she received the I Am Hip Hop Icon Award at the 2019 BET Hip-Hop Awards and gave a nostalgic performance with surprise appearances by Junior M.A.F.I.A., Musiq Soulchild and O.T. Genasis.

The year’s worth of positivity culminated with the release of 9, Lil Kim’s long-awaited fifth studio album that pairs her raunchy, street-oriented bars her fans love with guest appearances by Rick Ross, City Girls and Rich The Kid. While Kim has released several mixtapes over the past decade, 9 is her first studio album since 2005’s The Naked Truth, which she released days within beginning a prison bid. And her fans were patiently waiting: the day of the release of 9, Lil Kim was trending nationwide on Twitter.

In a conversation with VIBE, Lil Kim speaks about her new album, weighs in on comparisons between Biggie and Rick Ross, and rejoices the City Girls’ JT newfound freedom.

--

VIBE: Your last official album was The Naked Truth, and you had a lot to say on that album because of what you were dealing with. What made you decide to make a new album now?

Lil Kim: Why not? I’m a beast, I love music. Why not? I love music, I’m good at what I do, and my fans want it. As long as my fans want it, I’m going to keep giving it to them and doing what I want to do.

Your fans definitely want it. You were trending worldwide today on Twitter when the album dropped. What’s it like to see the interest that high so far into your career?

It’s amazing. Not only was I trending, but I was number one in so many different countries. Number one, number two. Number 16 on all genres since last night, before the album even officially dropped.

 

View this post on Instagram

 

You guys are doing EXCELLENT! 🙌🏾 Beehive don’t let the devil deter you from the greatness that is happening and the history that is being made. Ya’ll keep going because there’s so much history to be made and we’re just getting started. ❤️ We outside fr, the streets have spoken 🔥 #9️⃣

A post shared by Lil' Kim (@lilkimthequeenbee) on Oct 21, 2019 at 5:52pm PDT

The album sounds current, but it still sounds like you. Was there a dedicated effort to make it sound current and like what's already out there?

It was actually a dedicated effort to do what I wanted to do. To be the classic Kim I am, and be in the now and to be in the future.

One of my favorite songs on the album is “Pray For Me.” How did that come together?

That’s one of my favorite songs, too. I wrote that song right in my kitchen. I thought about it when I was going through a lot of things. I’m a very spiritual person, I’m big on energy and spirit. The energy I was feeling when I heard that beat, that’s where I wanted to release the energy and the things I was going through in that song. The song came like that, we didn’t add that in the beat in there. So I felt like the beat was laid out for me. I already saw Rick Ross, and I already saw Musiq Soulchild, and I saw myself setting the song up.

A lot of people, I believe including Diddy, have said that Ross reminds them of Biggie. Do you agree with those comparisons?

I think he has some similarities, yeah. You can tell that Biggie’s influence is there, and that’s amazing. There will never be another BIG, period. But I don’t think necessarily that Ross is trying to be BIG or anything like that. I think that he just has big love for BIG, and he has a lot of similarities, and I love it. His style is super dope. I’ve always loved him, and I think he expressed that from the moment he came out.

Another favorite is “Auto Blanco.” On that record you said, “BIG and Pac be alive if you niggas ain’t gas shit up. If I knew who did it, I’d personally wrap their caskets up.” It’s been a while, but are you still actively mourning?”

All the time I’m mourning his death. All the time. But as far as trying to go to the end of the world to find out who did it, no, I just let God work that out. Because sooner or later, everything from the dark will come out. But at this point, all I can do is live for him.

Tell me about the significance behind the number nine as this album's title.

Nine is my spiritual awakening number. There were nine members in Junior Mafia, my baby was born June 9, Biggie passed on March 9. It is 2019. My birthday is 7/11, seven plus two is nine. When you get a spiritual awakening, you have to act on that moment. And there you have it… Something that’s a spiritual awakening can’t be negative. With every rise, every level you go to, with every win when God is working on your life, the devil’s gonna come. But nine is all positive.

The Naked Truth is an angry record, and you had plenty of reason to be upset. After you got out, how did you get to the point where you were able to grapple with what happened and move forward with your life?

Because it wasn’t what people thought. I met some of my best friends inside. I got a lot of rest the first two weeks, I was tired because I was working. I learned a lot. It was like going to a very, very, very, very bad boarding school. (laughs) I learned a lot, and I got to get closer to God. It wasn’t as bad inside as it was when I came home, the things I had to go through, to be honest with you. I had worse times outside of prison than I did in prison. I had to go through some really really dark, deep things.

JT of City Girls just got out of prison, and you had them on your album on the song "I Found You." Do you have any advice for JT?

I haven’t spoken to her yet, but we’re trying to set up a call so I can talk to her. That’s my girl, I’m so happy that she’s home. I know that feeling. Ain’t nothing like your freedom. I love that girl, I love them, I love Miami…I think everybody who just comes home renewed with how they move and live at that point, because you’re free. You use your own discrepancy. Everybody has their own different climb that they’re going to.

At the Biggie dinner, you were reunited with Cease. What has it been like to have that relationship mended?

It’s a beautiful thing. As you can see, nothing but greatness and beautiful things have come out of that. Look at the BET [Hip-Hop] Awards! That shit was fucking nostalgic! That shit was fucking amazing. Junior M.A.F.I.A. came out and the crowd went nuts. Sometimes when people realize things they have done and they apologize sincerely, that is worth more than gold. That’s a family member. Family fucks up, that’s it. We do that in our family and relationship. But when it’s family, especially for someone like Biggie, we have to come together and we have to let Biggie live the way he’s supposed to. That was my way of mending his broken heart.

Continue Reading
Getty Images

For Us By Us: 8 Things To Know About The Black News Channel

A network for us by us is heading to a television near you. The Black News Channel, a network dedicated to quality news and original content for African-Americans, will see the light of day next month.

BNC has been over a decade in the making thanks to J.C. Watts, the former Oklahoma congressman who wanted to create a platform similar to CNN with only news and insight by people of color. Networks like BET and TVOne have respectfully released similar programming in the past with BET Nightly News and News One Now hosted by Roland Martin, but this new network plans to run on a 24-hour news cycle while tying in programs that will benefit teens, women, and HBCUs.

It was recently announced that Jacksonville Jaguars owner Shad Khan made up a large part of the investment pool, with many wondering just how the network will be run. Khan has reportedly voted for President Donald Trump but has continuously slammed his tenure as commander-in-chief.

According to BNC's website, their mission statement is "to provide intelligent programming that is informative, educational, inspiring and empowering to its African-American audience." They also hope to "preserve a proud black American heritage" and inspire viewers with uplifting and spiritual content daily.

The network will launch across over 30 million households on Friday, Nov. 15. In the meantime, here's everything you should know about the Black News Channel.

___

1. The BNC Was Co-Founded by J.C. Watts, A Former Athlete Turned Republican Congressman

Watts has worn many hats in his life with most of them existing in the business space. Some of his endeavors include a public affairs consulting company as well as director seats at companies like retail giant Dillard's, CSX Corporation and ITC Holdings.

Before jumping into the business world, Watts played college football for the Oklahoma Sooners and later, the Canadian Football League. After becoming a Baptist minister in the early '90s, he ran for Congress and served four terms.

During that time, Watts worked alongside Capitol Hill with former Presidents Bill Clinton and George Bush. During the late '90s, he was elected to the chair of the House Republican Conference. He also co-founded the Coalition for AIDS Relief in Africa and helped develop legislation with Congressman John Lewis to establish the Smithsonian Museum of African American history.

The idea for BNC came in 2004 with the intent to provide quality news and original programming to African-American households. "The Black news channel is culturally specific to the African-American community," he told The Street earlier this month.

"You've got 200 plus stations on any cable system. We are the one location that you can come and find out about wellness culture, current affairs as it relates to African-American communities." He also stressed the need to provide a safe space for black wellness earlier this year on Power 105.1's The Breakfast Club.

2. The BNC Was Almost Based On FAMU's Campus

Before setting up shop in Tallassee, Florida, Watts was interested in filming on the campus but decided against it. Instead, the network will work closely with Ann Kimbrough in the School of Journalism & Graphic Communication at Florida A&M University and other Historical Black Colleges & Universities across the country.

3. It Will Serve Over 30 Million Households

BNC will operate as a 24/7 news channel and will launch to an estimated 33 million households. A reported 23 million are satellite owners while the other 10 million are from cable TV households in cities like New York, Los Angeles, Chicago, and Atlanta. A studio was also built this year for the network in New Orleans.

In the early stages of the network, the company created "on-air programming trials" that served 8 million people. The project helped the company with the type of content they wanted to create and the content viewers wanted to see.

4. Religion And Faith Might Play A Role In Programming

Under the site's goals for the Black News Channel, the company notes how they've built strong relationships with African-American figures from the clergy, media, and politics. While it isn't known just how faith will play into BNC's ideology, there seems to be something there.

5. One of Their Biggest Investors Has A Fickle Relationship With President Donald Trump

Jacksonville Jaguars owner Shad Khan wants Black News Channel to reflect the views of African-Americans but critics aren't thrilled about his political ties. Khan reportedly voted for Trump and donated $1 million to his inauguration. During an interview at Yahoo Finance’s All Markets Summit this month, Khan explained his appreciation for Trump's economic retort but a distaste for his social policies around immigration, religion and civil rights.

Khan was one of the first NFL owners to famously lock arms with players in solidarity for Colin Kaepernick who was slammed for kneeling during the National Anthem. “Those were human causes that [the players] brought a lot of attention to," he said.

"And since then, the league has done a lot. We’d need a special program with you to go through all the stuff. And the players have done a lot. That was the time for talk and symbolism; since then, it’s been time for action. And there’s been a lot of action. Local communities, prison reform, a lot of those things that impact not only minorities but other people.”

But when it comes to his investment in BNC, Khan wants to change the narrative in media about black lifestyles. “I believe there is an undeniable calling for everything the Black News Channel will deliver to African-American television audiences, who have historically been underserved, in an era where networks have otherwise successfully targeted news to specific demographic groups and interests,” Khan told WJCT, adding, “My decision to invest is an easy one, because we get to answer that call.”

6. Original Programming Will Cater To Black Women and Teens

An estimated 12 hours will be dedicated to the news while the rest will focus on content dedicated to women and teens. Other programs will also shed light on alternative sports like MMA, Muay Thai and the NBA on a global level.

Some standout program synopses include:

Being a Woman

This daily one-hour hosted talk show is dedicated to topics of interest to women of all ages. Show topics will range from childbirth to caring for elderly parents, business to politics, and entertainment to hair care. No topic is too big or too small for this woman-to-woman discussion. The show host will select distinguished women from the vast array of academic experts and alumnae professionals associated with our Historical Black Colleges & Universities to co-host each day’s program.

Getting Ready With Jane: Today's Teen

In this show, family therapist Jane Marks gets real with teens and speaks a language they can understand. With more than forty years of experience helping families and young people in crisis, Marks offers helpful and timely advice to young African Americans about coping in today’s world. This one-hour weekly program is family-friendly and offers a message of hope. Today’s Teen Talk series is definitely “must see TV.”

My Money

This daily half-hour business show will examine best practices for wisely making and managing your money, as well as news and information about what is happening in the financial markets at home and around the world. This format will include a host and financial experts as studio guests.

7. HBCU's Will Have A Great Influence On The Black News Channel

BNC's relationship with Historical Black Colleges & Universities will run deep. Not only will aspiring journalists have an opportunity to work at the network but they will also have exposure to media training and state of the art production.

The series Living Social at HBCUs will also explore life on HBCU campuses and the intersection of education and cultural development.

8. Larry Elder Will More Than Likely Ruffle Feathers

Everyone loves a wildcard and BNC has found one in Larry Elder. The radio staple and attorney has over 25 years in the industry from news programs on NBC and ABC News & Talk. He also starred as a judge on Moral Court, an early production by TMZ creator Harvey Levin in 2001.

Elder's views have been seen as conservative but he reportedly identifies as a Libertarian. After walking away from the news show sector, Elder made his way to digital radio and podcasting where he's led conversations on topics like "Unwed Fathers" in the NBA, education, and criticism of the early presidential candidates of the 2020 election. He's also a frequent user of the #HillaryUnhinged hashtag that criticizes the former presidential candidate.

Larry Elder NEW Video: Why Won't The 'Woke' @NBA Take On The 800lb Elephant On The Court--UNWED FATHERS?!?https://t.co/Tbtqmcz25c#FathersMatter pic.twitter.com/I8oOAOcKIx

— Larry Elder (@larryelder) October 21, 2019

School Choice, Pt. 2

Larry Elder VIDEO: Black and Hispanic Democrats WANT Choice in Education--White Democrats DO NOT!https://t.co/ghQQMNS4iV#SchoolVouchers

— Larry Elder (@larryelder) October 20, 2019

A program hasn't been shared on BNC's website but Elder is listed as a "Show Host/Commentator." We're sure many will tune in to hear about today's culture from his perspective.

Learn more about the Black News Channel here.

Continue Reading
Josias Valdez

SAINt JHN Brings Unwavering Confidence To New York's Experimental Rap Sound

SAINt JHN’s amalgamation of primal energy and eager mosh pits at Rolling Loud are unmatched. A hazy sunset would’ve been a fitting pairing for his rage session, but his early set at New York’s Citi Field Saturday (Oct. 12) gets the job done. While a few curious eyes from VIP are studying the vibes, the trenches are full of fans screaming lyrics to “5,000 Singles,” "94 Bentley” and “Trap” (feat. Lil Baby)—all standouts from his sophomore project, Ghetto Lenny’s Love Songs.

The diverse crowd isn’t a surprise to the Brooklyn artist. JHN’s musical ancestry has allowed his vines to branch out to artists like Usher, dvsn and Beyonce; all artists he’s earned co-writer credits for respectively. But then there are those who discovered him through Fortnite or his work on “Brown Skin Girl.” No matter how Ghetto Lenny crossed fans' path, he’s grateful listeners are making the pit stop.

“It's better than anything I could ask for, that’s what I wanted,” he tells VIBE. “I just wanted people to hear the sounds and fall in love and not overthink it. You get a 12-year-old and you'll get a 55-year-old standing next to each other in the audience. They’re from different eras of music but they’ll feel the same way.”

JHN calls his presence at New York’s first Rolling Loud “good timing” in light of his appearances across the traveling festival’s Miami, L.A. and Bay Area staples. But the moment feels kismet since JHN is one of the few surviving New York performers who were able to hit the stage.

Just 24 hours before the festival kicked off, fellow rising Brooklyn acts like Casanova, Sheff G, 22Gz, and Pop Smoke as well as Bronx rapper Don Q were banned at the request of the NYPD because of their alleged affiliations to recent “acts of violence” citywide. While fellow NYC natives like A$AP Rocky, Desiigner, Jim Jones and Fat Joe took the stage, JHN was one of the few acts to represent New York’s new sound.

“Those artists come from the places I come from,” he said of the ban. “In instances like this, you have to separate the art from the incident. Clearly these artists come from different pasts—they talk about it in their music. But the point of the music is to transition out of that.” Many of the artists like Cassanova and Don Q spoke out against the NYPD’s influence in the festival.

"I’m at war with my past and the scars that they still leave on me every day," Casanova said on Instagram. "I will continue to fight against biases and advocate for those facing this same issue."

“You have to give them the opportunity to tell their stories or you further entrap them,” JHN adds about the group of rappers. “They end up stuck in the same positions they’re trying to escape by making a concrete wall around their history.”

JHN’s history is a mix of the power of attraction and community. His early years comprised of creating the building blocks of his label GØDD COMPLEXx and his fashion line Christian Sex Club. While making his dreams a reality, the grind led him to genuine friendships with future superstars like Jidenna, Skrillex and Ski Mask The Slump God. Last year, JHN released his debut album Collection One paired with head-bashing shows across the country.

Ghetto Lenny’s Love Songs takes his sound to the next level with melodic punches on tracks like “I Can Fvcking Tell” and the Lenny Kravitz-assisted “Borders.” With punk and rap flowing effortlessly from JHN, the artist can only attest his glowing confidence to the game of life.

“My journey is where I'm at right? It's the monopoly board of my life, and I'm making my rounds,” he says. Being confident grows every year. So me saying "too lit to be humble" [On “5,000 Singles”] that just means I'm not gonna call it nothing else, I'm just gonna tell what it is. This is who I am, fuck with it. If you don't like it, you can turn left. You can turn around if you want, but this is happening.”

On his collaboration with Lenny Kravitz, JHN looks back with a big smile and several words. “Iconic, outrageous, Ignorant. Three o'clock in the morning of Paris,” he says. “Checkered floors. Space. Leather fixtures, Dark rooms. Lenny Kravitz. SAINt JHN. My nigga, I can tell you anything. I can tell you it smelled like cigars, whiskey, rum, and the Bahamas because in my mind, all that shit happened.”

But in all seriousness, the moment was an indication for JHN that his journey in music is paved with golden intentions.

“It was reinforcement,” he says. “The first time I worked with Usher, I learned that I belonged in the room. You know the first time you get invited into a room you have never been in and you almost feel like you lied your way in? The second time, you don't feel like you lied your way in.”

JHN's IGNORANt FOREVER Tour kicks off Nov. 11 in Miami with stops in Toronto, Los Angeles and New York. See the dates here.

Continue Reading

Top Stories