Jay Z

Yesterday, Jay Z Enlightened A Room Full Of NYU Students About TIDAL

Jay Z spoke about his new music streaming service and music business at NYU yesterday.

Jay Z's TIDAL has been making a wave in cyber-space and in the waking world these past couple of days. The premiere of a video including A-list members such as his wifey Bey, Madonna, Usher, Rihanna, Nicki Minaj and many more broke the news of a change in music distribution. To continue the tide, Jay and TIDAL executive Vania Schlogel made a circuit on the college scene yesterday (April 1) to promote and discuss the new business venture and how it will influence the future of the music and entertainment industry. The rapper and entrepreneur made it his business to stop by NYU and Hostos Community College in The Bronx, where highly informational Q&As took place.

Hov's talk at NYU was a bit of a surprise to the students of the Clive Davis Institute of Recorded Music, being that the event was put together in less than 24 hours. Although it was put together with haste, the video clips seemed as though Mr. Sean Carter was dropping dimes right and left. Read some of the Q&A transcription (and read the full transcript here) and peep the videos below:

Q: How is TIDAL’s payout structure for artists different from competitors such as Spotify?
Jay Z: First off, I know whenever there’s a new company people start talking about competition. We’re actually not here to be competitive with anyone. We’re here to actually improve the landscape, and just the presence of TIDAL causes other companies to have a better pay structure or at least pay better attention to it. So we don’t really view them as competitors. As I said, if the tide raises, all the boats rise.
Schlogel: So the royalty rates will be higher than other streaming services, in addition to that, there won’t be that free tier that’s depressing. Frankly, that’s part of what has been dragging down the music industry. Music is not free fundamentally, someone came in and produced that beat, someone came in and sang that song. Someone wrote that song. Someone came in to clean the studio afterwards. There is an entire ecosystem around it, and we’ve somehow come to believe that it’s OK to pay hundreds for consumer electronics but pay nothing for the music that helps sell it.

Q: As music students, we’re taught to value the quality of high fidelity music, and would most likely spend a little extra. While we might be in a minority the general public is more than content with purchasing or streaming MP3 files at little to no cost. What demographic is TIDAL targeting with the charge of $20 per month for high fidelity music? How would the option of high fidelity music attract listeners who are not in that minority?
Schlogel: There are a lot of folks who do care about that. What is also interesting is the people who maybe don’t care what music they listen to, but they are willing to pay $10,000 to kid out their household speakers and then put a compressed file into those speakers. There is that audiophile group who do care very deeply about it. And that high quality tier actually matters a lot to the artists.
Jay Z: To the first part of that question, if you consume music free, that’s what you wanna do, that’s your choice. There’s good and bad parts of a democratic society. Do what you like to do. I’m just talking to people who care about the musicians and the music they consume and that’s who it speaks to.

Q: Streaming services like Spotify can be very difficult if you aren’t on a label or going through a digital distributor. Does the same apply for TIDAL?
Schlogel: These are all things that we hear and are very personal to us, and we are addressing. So the truth of the matter is that we’re here, we took control of the company three weeks ago. We’re still a very young company, and we have a lot of initiatives we’re working on, especially when it comes to indie talent, emerging talent, giving people the ability to perform, to put their music up, to be able to control its distribution.

Q: What changes do you see coming to streaming in general and what changes do you see coming to that environment with everyone fighting for number one. Do you think there will ultimately only be one service?
Jay Z: We’re cool, they can be McDonalds, we’ll be Shake Shack. We don’t have to be number one; we just want to be very specific and great at what we do. The universe is balanced. There’s light and dark. There’s day, there’s night, young and old, there’s always an alternative. I don’t believe there will be one service. I think that’s actually against the law.

Jay-Z speaking the harsh truth of the music business. Much respect. #tidalforall #tidal #jayz #pressconference

A video posted by Zephrah Soto (@zephrahsoto) on

#JayZ #hostoscommunitycollege

A video posted by Krystin Auntee (@_phuckyobxtch) on

Photo Credit: Getty Images

From the Web

More on Vibe

Getty Images

The Boss Is Back: Diana Ross Announces 2019 Tour Dates

Legendary musician Diana Ross will be embarking on a multi-city tour.

The Motown staple will begin her excursion today (Feb. 20) in Las Vegas. The tour will hit cities like New Orleans and New York before concluding on Jul. 22 in Morrison, CO.

Ross' concert series continues the celebration of her 75th birthday. Earlier this month at the 61st Annual Grammy Awards, Ross gave a special "75th Diamond Diana birthday performance," which was reminiscent of her iconic 1983 performance in Central Park. During the Grammys, she performed her hits such as  "The Best Years Of My Life" and "Reach Out and Touch (Somebody's Hand)." Her performance was preceded by an adorable introduction by her nine-year-old grandson.

Check out her tour dates below. Tickets go on sale Friday (Feb. 22) via Ticketmaster.

Feb. 20 - Las Vegas, NV @ Encore Theater at Wynn Las Vegas Feb. 22 - Las Vegas, NV @ Encore Theater at Wynn Las Vegas Feb. 23 - Las Vegas, NV @ Encore Theater at Wynn Las Vegas April 13 - Catoosa, OK @ Hard Rock Hotel And Casino Tulsa April 25 - New Orleans, LA @ Fair Grounds Race Course & Slots June 22 - New York, NY @ Radio City Music Hall June 27 - Vienna, VA @ The Barns at Wolf Trap July 22 - Morrison, CO @ Red Rocks Amphitheatre

Hello New York” I’m PROUD to be back in New York in June [email protected] Music Hall #DiamondDiana pic.twitter.com/KkWynJvLzT

— Ms. Ross (@DianaRoss) February 19, 2019

Continue Reading
Getty Images

Blueface Reportedly Facing Prison Time For Unregistered Handgun Possession

According to The Blast, rapper Blueface could face jail time for unregistered handgun possession.

A few weeks ago, the "Thotiana" MC was arrested for possession of a fully-loaded handgun in Los Angeles. The charge is a felony, and carries a maximum of three years behind bars. Coupled with an existing firearm charge, this spells trouble for the California native.

"Back in November, Blueface was busted in Santa Clarita, CA for his alleged involvement in a robbery and vehicle-to-vehicle gunfight," writes The Blast. "He was in a car that crashed into the center divider on the freeway, and he was arrested on a $50,000 bond for assault with a deadly weapon." The rapper (born Jonathan Porter) is due back in court next week.

Despite issues within his personal life, the 22-year-old's professional life continues to thrive. His hit song "Thotiana" currently sits at the No. 20 slot on the Billboard Hot 100 chart. Rappers such as YG, Cardi B and Nicki Minaj have put their respective spins on the track, and Young M.A. reportedly teased her own version of the song in a now-deleted clip posted to her Instagram.

Continue Reading
Prince Williams

Kareem "Biggs" Burke Launches New Music Company, Signs First Artist

After nearly a 15-year hiatus from the music industry, Kareem "Biggs" Burke is back with a new music company called Circle of Success. To kick the newly-launched business off right, Burke has already announced his first signee, Brooklyn-based artist, SAINt JHN.

Circle of Success is a management company that oversees musicians. In an interview with Billboard on Feb. 19, Biggs discussed his new venture and artist.  "The night [Roc Nation co-founder Tyran Smith], played a preview of SAINt JHN's new album, I drove home listening to Collection One and had an immediate sonic connection to his music," Burke said.

The Roc-A-Fella cofounder also addressed his new company on Instagram, noting that it was his first time backing an artist since Kanye West nearly 20 years ago. "The last 2 projects I’ve done was College Dropout and Late Registration," he wrote. "After such a long time away I’ve decided to jump back in with someone who I believe will be equally as impactful and change the game and be a HUGE brand with the music being the core of the business. @saintjhn made the decision easy for me because it’s very rare you come across talent like his. I’m BACK!!!!"

SAINt JHN is a singer-songwriter and rapper. He has previously written songs for Usher, Jidenna, and others. He also released his first album under his current moniker in Mar. 2018, entitled Collection One.

Be on the look out for what's to come from Biggs' Circle of Success company and SAINt JHN.


View this post on Instagram


The last 2 projects I’ve done was College Dropout and Late registration. After such a long time away I’ve decided to jump back in with someone who I believe will be equally as impactful and change the game and be a HUGE brand with the music being the core of the business. @saintjhn made the decision easy for me because it’s very rare you come across talent like his. I’m BACK!!!! #circleofsuccess #management Full story in my bio...

A post shared by Biggs (@biggsburke) on Feb 19, 2019 at 10:10am PST

Continue Reading

Top Stories