Rihanna Puma XT Ad Rihanna Puma XT Ad
Rihanna Puma XT Ad
Puma

Rihanna’s Puma Takeover Has Officially Begun

Puma taps Rihanna to launch their 'Puma XT' sneaker.

Since being dubbed Puma’s global brand ambassador and creative director back in December, the colossal pop star hadn’t cemented her collaboration with the brand – until now. In her first ad campaign for the sportswear company, everyone’s favorite bad gal rocks the new Puma XT running shoe.

Repping the phrase “forever faster,” Rihanna takes a sporty stance, decked out in a cropped sweatshirt and leggings. "An icon who does it all needs a shoe that can keep up," Puma wrote on Twitter, debuting the new image.

SEE ALSO: Bad Gal Rap: Rihanna’s 7 Best Sh!t-Talking Moments 

On the brand’s official website also features a selection of Rihanna’s favorite Puma picks for men and women, including sweatpants, track jackets, and sneakers. She also is expected to oversee the design and customization new women’s products.

Check out her favorite Puma pieces here, and peep Rihanna’s latest Puma look below:

reppin'

A photo posted by badgalriri (@badgalriri) on

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Dapper Dan Defends Decision To Meet With Gucci

Gucci's latest initiatives to eliminate their cultural ignorance were helped brought together by Dapper Dan, a decision that has left the designer at throws of critics who aren't thrilled about the Harlem legend working with the luxury brand.

On Saturday (Feb. 16) Dan, born Daniel Day, explained why he met with Gucci's President and CEO Marco Bizzarri and what it could mean for the future of young black designers.

"We have to learn to earn," he said in a statement on Instagram. "What happened to all the Black fashion brands that failed since the '80s? Was it because they didn't get Black support, or was it because they didn't know the business? Do you expect our young Black designers to spend 30+ years mastering fashion by teaching themselves as I did? How do you expect them to compete with big brands if they don't really know the business? They need jobs and internships within these big brands so that they can learn and they branch out on their own."

 

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A post shared by Dapper Dan (@dapperdanharlem) on Feb 16, 2019 at 8:36am PST

Dan's history with Gucci has always been a complex one. Known for his custom designs for street legends like Alpo Martinez and rappers like Jay-Z, Eric B. and Rakim and Cam'ron, Dan is credited with bringing luxury to hip-hop culture. It took over two decades for Gucci and other brands to acknowledge his influence. In 2017, Dan partnered with the brand for a new menswear line and Harlem saw The Dapper Dan Atelier Studio as the first luxury house fashion store in 2018.

But it wasn't until figures like 50 Cent slammed the designer over his business ties with the brand which seemed like a victory just last year to the public. In his statement to his critics, Dan explained why the meeting was bigger than his brand and how Gucci's new initiative will benefit aspiring designers.

https://www.instagram.com/p/Bt5aNxCnht4/

"Many young people think a t-shirt design with a logo is a fashion business when in reality the business of fashion is so much broader and more complex than that," he added. "I studied my a** off to master this business. Live your dream. Don't let other people's feelings stop you. Take advantage of the chance to learn. All you haters get out the way for young people. Embrace change. For those that want to continue to hate Gucci and boycott, you are entitled to do as you please. But if anyone should be boycotted it's the brands that won't give our young people an opportunity to learn."

Gucci's four new initiatives include hiring global and regional directors for diversity and inclusion, setting up a multicultural design scholarship program, the launch of a diversity and inclusivity awareness program and launching a global exchange program.

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TMZ/ Dillards

Katy Perry's "Face Shoes" Are Pulled After Blackface Backlash

After several celebrities and brands are pulling their support from fashion house Gucci amidst blackface controversy, Katy Perry's fashion line is also removing items from her shoe collection many would also deem questionable.

According to TMZ, the pop star, whose shoe collection is available for purchase at Dillard's and Walmart, is making the decision to pull her "face shoes" from shelves. They are pretty self-explanatory: the shoe,  which comes in both black and white, features a face on the front. As you can gather, the black one resembles blackface pretty closely.

"Sources connected to Katy tell us these specific shoes are just part of an entire line of shoes she's designed and released ... and they were never intended to be offensive," TMZ reports. "However, we're told, "In order to be respectful and sensitive the team is in the process of pulling the shoes."

Last week, Gucci's "blackface sweater" was pulled from the luxury brand's physical and online stores after backlash. Collaborator Dapper Dan said that he plans on holding the fashion house "accountable" for their offensive design.

"I am a black man before I am a brand," the fashion icon wrote on Instagram. "Another fashion house has gotten it outrageously wrong."

Well done SJWs for accusing @katyperry's SHOES of black face and getting them removed.

But on the other hand... if this is where fashion is, it's safe to say we've previously reached our peak and from here we are regressing.

Who the fuck would wear those? genuinely asking. pic.twitter.com/qTYvf36ODp

— MBS O. k (@MBruceS649210) February 12, 2019

Those Katy Perry shoes are not only offensive because of the black face but also because they’re ugly af.

— ★ ❖ kae ♥ (@greasyhiddles) February 12, 2019

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Santiago Felipe

Soulja Boy To Remove Gucci Face Tattoo Amid Blackface Controversy

Gucci is still facing backlash after the fashion brand debuted a women's shirt that appeared to resemble blackface imagery. And now it's heavily affecting their credibility in the hip-hop community. In response to the recent scandal, Soulja Boy announced that he in the process of  removing his forehead tattoo which contains the Gucci logo on it.

"I Love Gucci, man. I got a Gucci tattoo in the middle of my forehead," Soulja Boy told TMZ while walking down the street in Los Angeles. When asked if he was going to get his face tattoo remove, the rapper replied:, "I've already started the process. I've got to go back two more times. I've already been three times."

Soulja also noted that he plans to give away the Gucci merch that he has collected over the years. "I spent hundreds of thousands of dollars, if not millions, over the last two years on the brand so it's like I feel so disrespected by them," he added.

The "Pretty Boy Swag' rapper isn't the only black artist to denounce Gucci however. T.I. and Spike Lee have both protested the label and have vowed to boycott the brand until further notice. Dapper Dan, who has commonly used the brand's logo in his designs, also released a statement saying that he would be sitting down with the brand to have a serious discussion about moving forward.

Check out Soulja Boy's full comments in the video below.

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