Rihanna’s Puma Takeover Has Officially Begun
Puma taps Rihanna to launch their 'Puma XT' sneaker.
Since being dubbed Puma’s global brand ambassador and creative director back in December, the colossal pop star hadn’t cemented her collaboration with the brand – until now. In her first ad campaign for the sportswear company, everyone’s favorite bad gal rocks the new Puma XT running shoe.
Repping the phrase “forever faster,” Rihanna takes a sporty stance, decked out in a cropped sweatshirt and leggings. "An icon who does it all needs a shoe that can keep up," Puma wrote on Twitter, debuting the new image.
On the brand’s official website also features a selection of Rihanna’s favorite Puma picks for men and women, including sweatpants, track jackets, and sneakers. She also is expected to oversee the design and customization new women’s products.
Check out her favorite Puma pieces here, and peep Rihanna’s latest Puma look below: