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Dominican Artist Amara La Negra Is Unapologetic About The Skin She's In

VIBE chats with one of the DR's finest Afro-Latina singers, Amara La Negra. 

Amara doesn’t just love music — she eats it for breakfast, lunch and dinner, and hardly ever feels the urge to wean off that diet. Her love for performing and giving the people something to remember is the air she breathes, the kind of stuff that feeds her soul and keeps her ample backside-afro’d-black woman self moving in the world.

As a result, the Miami born, Dominican singer is a far cry from the average 24-year-old woman today. She doesn’t have weekend getaways or Sex and the City nights with the gals. “My fun is performing,” Amara says to VIBE. “Growing up, my mom would ask, ‘Do you want to have fun or prepare for your future?’”

Having chosen the latter, La Negra (a term of endearment for dark-skinned women) would attend several arts programs. A privilege she was afforded thanks to her mom (and ride or die) who worked tirelessly to maintain. “I grew up with a single mother,” she explains. “My mom sacrificed a lot to give me a decent lifestyle. She worked up five jobs in order to maintain the household and still keep me in the music. I was in a dance academy; I used to dance Monday through Friday. I had acting classes and I had singing classes. I also had modeling classes. I was doing it all. My childhood pretty much revolved around my future. I don’t even know how to ride a bike or how to swim or even roller skate.”

SEE ALSO: Latinos In Hip-Hop: Tracing The Link With ‘Latino USA’ Producer Daisy Rosario

I’ve always loved to perform. I’ve always loved to sing. I’m a great entertainer and it comes natural to me. All my life, I’ve been pretty much sure this is what I want to do.

But who needs skates when all the world is your stage? Amara never doubted her innate talent to entertain. “I earned my first trophy in 1991 –– I was born in 1990,” she states. “It was a beauty pageant, so I didn’t really know what was going on. But it was in my system. I’ve always loved to perform. I’ve always loved to sing. I’m a great entertainer and it comes natural to me. All my life, I’ve been pretty much sure this is what I want to do."

Fast-forward to 2015 and Amara is repping hard for Afro-Latinas and plump derrières all the while destabilizing traditional modes of sexuality in genres like Reggaetón.

For Amara to become increasingly popular in a Caribbean nation overflowing with racism (see Dominican Republic-Haiti relations), says a whole lot. What’s more, her in-your-face attitude and self-love is utterly swoonworthy and incredibly admirable. Perhaps it’s her unapologetic ways that demand our undivided attention.

SEE ALSO: Reggaeton Star Yandel Celebrates Going Solo With HBO Latino Special

“One of the reasons I’m so rebellious and I wear my hair from my head attached to my body, is because for many years I was told this bulls--t lie that in order to be beautiful, I had to have straight hair, because my hair was too ‘unmanageable’,” she explains. “Hello! I’m black. Yes, I’m going to have nappy and kinky hair. But that’s part of what makes me beautiful. And it took me years to know and realize that. I’m straightening and burning my hair for what? To please who?”

Meanwhile, back home near Allapattah, Miami (or “Little DR”), Amara is taking over the scene with her killer curves and infectious new single, “Asi,” which is laden with dembow and Brazialian funk.

For the uninitiated — no, she has no major-label backing or fancy campaigns pushing her work, a testament to her hustle and prowess behind the mic. And while Amara admits to feeling exhausted on some days, she shows no signs of stopping. Expect a reality TV feature on Oxygen next month (see Boss Nails) and a movie filming in DR in the near future.

One of the reasons I’m so rebellious and I wear my hair from my head attached to my body, is because for many years I was told this bulls--t lie that in order to be beautiful, I had to have straight hair, because my hair was too ‘unmanageable.’

SEE ALSO: ‘Ride Along’ Co-Star John Leguizamo Talks Fight Tactics, Latino Typecasting

Will the world get to see Amara perched at her throne? Will she make her mark á la Celia Cruz or Beyoncé? One thing’s for certain: she’s gunning for her legacy.

“When I die – which I’m not afraid of at all – I want people to remember me for being incredibly proud of who I am and where I come from. That I was never scared to chase a dream or stand up for what I believe in. And I want people to remember me for how I made them feel, through the music.“

To keep up with Amara, follow her on Twitter (@AmaraLaNegraALK) & Instagram (@amaralanegra).
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"Hey, Jon B's in the house!" says Kobe Bryant, laughing, when I step into New York's Hit Factory.

"Money, you trying to snap?" I ask. "That's why you're wearing bell-bottoms." It's no surprise Kobe and I get along. We share passions—for hip-hop and basketball—and the same high school alma mater, Lower Merion, in Ardmore, Pa. Although I graduated twelve years before he did, I felt much pride when he made our school a household name in 1996, the year he jumped from his senior year in high school to the NBA's Los Angeles Lakers.

In '98, Kobe represented again as the youngest player in history to play in an NBA All-Star game. And while the current league lockout threatens to shut down the Lakers' dreams of a 1999 championship, Kobe's not sweating it. The six-foot-seven-inch guard's making moves as CEO and president of the one-year-old Kobe Family Entertainment. He's also picking up the mike as part of rap group signed to Trackmasters/Columbia. After our interview, he played me some milky-thick instrumentals, then later he rocked complex rhymes during his interview on New York's Hot 97 FM (WQHT). This cat Kobe is smart. And cool—mad cool.

Public Enemy—"Brothers Gonna Work It Out" (Def Jam, 1990)

B: Do you know this song?

K.B.: It's Public Enemy. Everybody knows them. Back in the day, me and my cousin used to do the Flavor Flav dance! My grandma would be like, "Kobe, what are you doing? You got an itch down there?" I'd be like, Grandma, it's the new dance.

B: I used to work at Def Jam—from '89 to '93—and Flav would come into the office and literally take it over. Nothing could be done, workwise, while he was there. One time, he got on top of my desk and was doing his dance. He was like that all the time. It wasn't an act for the stage or videos. That's just Flav.

De La Soul Featuring Pete Rock and InI––"Stay Away" (unreleased bootleg, 1998)

B: This record is beautiful. Do you like it?

K.B.: Hell yeah. It makes you want to listen and do nothing else. Not like some other songs—you hear them and want to punch the table. Even the lyrics have a melody. De La always bring it lyrically. You can always expect that they'll rhyme honestly about what they see.

B: I can listen to their first album, which is ten years old, and still not know what the fuck they're talking about. Regardless, their voices, delivery, flow, and intelligence make them one of my favorites of all time.

K.B.: When one of their songs comes on, you have to listen. But today, a lot of people don't have the patience for that.

B: Do you have a different name for yourself as an MC?

K.B.: Kobe, plain and simple.

B: What's the name of your group?

K.B..: Cheizaw. It stands for Canon Homo sapiens Eclectic Iconic Zaibatsu Abstract Words. Canon is the ruler of the spiritual body. Homo sapien is the [scientific] term for human beings. Eclectic means choosing the best of very diverse styles. Icon is a symbol.  Zaibatsu is a Japanese word for powerful family. Abstract makes concentration very difficult. Words, meaning lyrics. That's Cheizaw—that's how we're putting it down. Six members, all from Philly...Illadelph!

4 Hero—"Loveless" featuring Ursula Rucker (Talkin Loud/Mercury, 1998)

K.B.: I feel that joint to the most. I love the most. Who is that?

B: It's a drum n' bass group called 4 Hero, out of London. The poet, Ursula, is from Philly. She's on the Roots' first two albums, Do You Want More?!!!??! (DGC, 1995) and Illadelph Halflife (Geffen, 1996), and I hear she does a poem on their upcoming release too. She's ill—on some emotional poetry shit.

K.B.: Yeah, man. I love poetry. Don't you have a famous [poetry] spot out here [in New York]?

B: The Nuyorican Poets' Cafe. My man Ricky and I do shows there twice a month. Common, Wyclef, Saul Williams from the movie Slam, and Roy Hargrove have all come down and jammed.

K.B.: I've never been to a spot like that before, but I love poetry. I love writing it.

B: Have you ever checked out Gil-Scott Heron? I highly recommend him.

Nancy Wilson—"Call Me" (Pickwick/Capitol, 1966)

K.B.: Sounds like the melody from that TV show, from back in the day. The one with two girls in it...two roommates...

B: Three's Company?

K.B.: Nah, I think it was Laverne & Shirley...I don't know this record at all. I don't know what you want me to say.

B: Well, does it make you happy or sad? Does it make you want to take a sh*t?

K.B.: It makes me...[snaps his fingers and shimmies with his shoulders]. You know what I mean? Ha, ha!

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RCA Records

Grammy Contender Lucky Daye Is Waving R&B's Melodic Flag With Pride

Perhaps it was a baton passed by February 2019 Vibe digital cover star H.E.R. during Grammy that solidified Lucky Daye’s 2020 nominations. At an intimate gathering during Grammy weekend last year, the 2019 Best R&B Album and Best R&B Performance winner sweetly sang a rendition of “Roll Some Mo,” much to Daye’s amazement. As H.E.R. struck gold with five nominations last year, walking away with two gramophones, Lucky is poised for a similar fate, nominated for Best R&B Song (“Roll Some Mo”), Best R&B Album (Painted), Best R&B Performance (“Roll Some Mo”), and Best Traditional R&B Performance (“Real Games”). Though the nominations were announced merely two months ago, for Daye, the news finally sunk in as he attended The Recording Academy’s L.A. Chapter Celebration.

“My body doesn't react to verbal news, it’s like a normal thing. I'm so used to expecting stuff that people say--especially in music--and it not happening,” Daye says, as we speak a day following the L.A. Chapter Celebration. “Now that I should be excited early--because I want to be excited this whole time--it [doesn’t] happen until I walk into a room. Then I get all jittery and nervous, like, ‘oh my God, this is happening.'”

While the Grammys have previously been attuned with Black artists accruing few awards (only ten Black artists have won Album of the Year in the show’s 60-year history), the Recording Academy has attempted to diversify their categories. This means adapting to the stark change in the R&B climate, leaning on subgenres and mixtapes, rather than solely mainstream artists. Daye’s 2019 debut album Painted was transfixed in the lush, instrument-driven sounds of funk’s heyday, enriched by vocal sensibilities and near-spiritual opulence, stamping his destiny in R&B. Fellow singer-songwriter Victoria Monet shared with Billboard that Painted was her favorite album of last year, noting that Daye’s hometown of New Orleans was “the soul of the project”. For Daye, Painted wasn’t just a reclamation of home, but a testament of emotional reverence.

“I got a chance to get everything out, like, my deepest emotions and feelings. To finally say it without getting cut off, or to finally say it and not get a rebuttal before I actually try to get people to hear it… Most times, I get feedback and it discourages me, [but] this time, it was too late for anybody to discourage me since the album was done,” he says. “I was already like, ‘I love it, so I don’t care what anybody thinks’. To me, it felt good to get a response from people [but] a positive one, for once. I’m still adjusting, [so] I’m kind of new to how it’s moving and I’m new to the people liking stuff from me. People don’t really get it, it’s a different side of life that I’ve never been on.”

Daye, previously known as D. Brown during a run of being a songwriter and background vocalist, follows a tradition of fellow songwriter-turned-full fledged R&B artists including D’Angelo and Faith Evans. However, he assures that crafting music behind the scenes wasn’t his end goal, as collaborating with producer D’Mile ignited his passion of re-pursuing solo stardom. In a recent Rolling Stone profile of D’Mile, the producer noticed an uptick in contemporary R&B paying homage to the 70’s, notably psychedelic cut “Redbone”, which snagged Childish Gambino a Grammy for Best Traditional R&B Performance in 2018.

Both Daye and D’Mile followed suit, with their own formulaic reverence to 70’s funk and soul on Painted, ushering in a modern take. Daye mentions that while D’Mile is knowledgeable of music theory, it was Daye’s “chemical imbalance” over D’Mile’s production and radical instrumentation that essentially made them musical soulmates. “When it comes to music, [it] will teach consciousness in the body to be open, to be understanding of everything. To have multiple perceptions, it’s rare, and [D’Mile] has that,” Daye says. “If anything else, we know that at the end of the day, it’s all going to boil down to music. We’re here to do something on Earth at this age and time, and I’m indebted to him.”

For long-time fans of Daye, some were initially surprised once playing the album, as songs featured on his introductory EPs I and II were featured prominently on Painted. For Daye, he wanted to ease his listeners into living with his music for a while longer before presenting the remainder of his debut, unexpectedly recommended by a rap icon. “I didn’t want [fans] to listen to it and be like, ‘yo, it’s a jumble of a bunch of mess’, because honestly, that’s how I felt at the time. I just felt like, ‘they’re not gonna like it’. If we’re going to really put it out and [make] it a big deal, I don’t want to mess this up. The best advice was putting it out piece by piece. I talked to Nicki Minaj about that and that’s where the idea originally came from,” he says, referencing that he accompanied a friend to a studio session with Minaj.

“This was probably eight months before [Painted] came out. We’re sitting in there, they couldn’t come up with [any] ideas and she was like, ‘Why you sitting over there quiet? What you humming? Sounds like you got something if you wanna hop in, you can.’ I just hopped in and freestyled a whole song.”

Taking Minaj’s advice made for the organic success of his EPs, and a gradual acclimation of ‘Daye Ones’--a token for Daye’s dedicated fanbase--especially those who witnessed his performances during a streak of three tours in the past year. After joining Ella Mai and Kiana Lede during Mai’s debut tour, Daye launched into The Painted Tour, later heading to Australia with Khalid during The Spirit Tour. Daye admits the stage is where he’s most carefree, but that he’s still getting acclimated with finding time to rest. “It’s so crazy because I look around [and] sometimes I’ll push my friends too hard, or I’ll push other people too hard because of my expectations,” he says. “Fresh off the Khalid tour, I didn’t sleep for a week, I was like ‘I don’t know what’s going on’. I’m calling doctors, Kehlani’s helping me like, ‘maybe you should drink that’, I just realized it was adrenaline. It’s hard to go to sleep when you’re running off that kind of energy.”

Daye’s adrenaline and charismatic stage presence made his mainly-female audiences buckle at their knees, even intimately crooning select attendees to violin-driven track “Concentrate” at shows. But it was the track “Roll Some Mo” that stood apart from his catalog, instantly becoming a fan favorite and soundtracking The Photograph, which premieres on Valentine’s Day next month. Though “Roll Some Mo” is beloved for its penchant in marijuana-infused desire, Daye says he initially rejected the song being featured on Painted. “That was the fastest song I did. Most times when I write fast, I’m not trying and I felt like I didn’t put my all into it. That’s why, to me, “Roll Some Mo” wasn’t strong. I felt like I could do better, but everyone else was like ‘that’s the one’,” he says. “So I should just write and not think, that’s a lesson I’ve learned from misjudging “Roll Some Mo”: don’t overthink and do not try to make it perfect.”

Long accustomed to songwriting, Daye had a natural inclination to join the ranks of Keep Cool Records, especially the intensity of their songwriting boot camps. Prior guests of the boot camps have included Masego and Baby Rose, and Daye mentions that he also attended recording sessions of Revenge of the Dreamers III on their final day. “It’s so much pressure at writing camps like [Keep Cool Records] because there are so many people that are amazing. They go in with that mindset--and I understand that because I can write, as well--I just don’t do it with that type of intensity, because my confidence has been killed in that area,” Daye says. “Being in a room with those people, you learn different ways to make music and that’s the beauty [of it]. Music is art, it’s in me and I can’t do nothing about that, so to be in that environment is paradise.”

With writing credits for Keith Sweat, Boyz II Men and Keke Palmer years prior to releasing Painted, it was mentorship from Mary J. Blige during recording sessions for Blige’s 2017 album Strength of a Woman, that aided Daye with honing in on lyrical simplicity. Co-writing “Love Yourself” and “U + Me (Love Session)”, with admiration for Blige, Daye even attended her 2018 Walk of Fame commencement. “[Blige] always speaks vulnerability and she always taught me a lot about changing words [for them] to make more sense,” Daye says. “I’m way more abstract than I was when Painted came out, and she’d always bring me back, like, ‘why don’t you just say it like this?’ I’m like, ‘that’s ghetto’. (laughs) She’d be like, ‘but it’s good’. I’d be like, ‘Well, alright, I got it; just do what I normally do if I was talking to somebody.’”

With Blige’s guidance in mind, Daye knew that he wanted the apex of Painted to revolve around intricacies of love, his previous relationships being the basis of the album, notably, overexerting himself while in those relationships. “On Painted, I wanted to convey love as being misunderstood and not what you always expect it to be. I feel like we watch all of these things around us and we got these high expectations of what love is supposed to be and it’s really an illusion. When you find somebody who’s actually a real person and they don’t meet your illusion, they fail in your eyes,” he says, subtly warning women to beware of overzealous suitors. “I just wanted to say ‘it’s fine to not be perfect, it’s fine to be normal’. Being normal is actually what love is, everything else is extra. You can’t always exhaust yourself. I’ve exhausted myself and I wanted to portray that on the album, like, I’ve done that already. I’ve tried everything I could to try to stay in love and try to be in love. It allowed me to fall in love and get my heartbroken, and that created more content for me and it created more depth for my character.”

With room to create meaningful content, though not intentional, Daye withheld from having collaborations on Painted. For many listeners, the “Roll Some Mo” remix featuring Ty Dolla $ign and Wale was the first time they heard Daye accompanied by featured guests. “I don’t think I had any power to even get anybody that wanted to get on my record. I would like to think that the music industry would hear good music and want to get with it because it’s good to them, not necessarily good to popular people,” he says. “I wanted to at least do my first album complete and not wait on features. I think all great artists can do an album with no features and you’ll still be able to listen to the whole album. I don’t care who it is, if someone’s not good on my record, I’m not putting it out.”

While Painted didn’t lack in vulnerability, Daye is open to the possibility of having features on his sophomore album. With his majorly-female audience in mind, he wants to reintroduce an influx of female features to create melodic balance. “The second album might be a little bit different. I’m probably gonna do an album that has a great amount of features on it and I’m working on that right now. We’re reaching for gold,” he says. “When it comes to singing, girls are listening to me. Most guys, they have too much ego to listen to me, I’m too real. They don’t want to feel soft. I feel like if get girls featured, it’ll make more sense for me than male features because I talk about love a lot. Ain’t too many guys I know that’s gonna open up like that on a record. That’s one of my goals, I want to do a lot of songs with girls like Marvin Gaye did.”

With music videos traditionally having a cinematic, thoroughly crafted feel, Daye shares that a visual album is soon to come, with a slew of screenplays already written. Initially wanting to release a visual album alongside Painted, he’s tentatively reserving it for his sophomore album. Though he’s mapped out his plans for 2020, Daye says that he’s willing to let go of his reigns to get better acquainted with fans. “I’m gonna make myself more uncomfortable this year when it comes to putting myself out there--controlling less of what I think I should be controlling--and just be more free and just be present. I want them to know, if there’s anything I should do, I’m open [to it].”

During a generation of R&B when artists are arguably most hands-on with their creative intention, Daye fits right in, nominated in nearly every R&B category of the 2020 Grammys. Hinting at surprise single before the ceremony, while arguably a veteran, Daye assures that his journey is far from over. “The fact that [artists] can reach so many people, just with one button, that’s awesome. Most people have to climb, they climb a long way from city to city and it takes years just to get to a level. I have millions of views in a year, and I believe [“Roll Some Mo”] might be gold. Just to do that in one year, being able to touch so many people, I feel like we’re getting closer,” he says. “It’s come back around, for sure, [but] there’s way more to accomplish. I plan on having at least eleven albums, and I feel satisfied, kind of, but this is the beginning. I just started, it’s the first day.”

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Emma McIntyre/Getty Images for The Recording Academy

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