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Beast Mode: Kid Ink On Pepsi's 'Pop Open Music' Campaign And 'One Hell of A Nite' Tour

Kid Ink talks his involvement with Pepsi's summer campaign and the crazy lineup of concerts he has in the coming months. 

Fresh off dropping his third studio album, Full Speed, Kid Ink is unstoppable. His hustle has produced crossover hits and club bangers, and worldwide tours. Now, the Bat Gang leader is giving back to his fans.

On Tuesday (June 16), the L.A. rapper provided the summer soundtrack at New York City's Bryant Park in celebration of Pepsi's "Pop Open Music Every Hour" Campaign and new interactive app, Pepsi Pass. At the heart of Pepsi's foundation is a deep-rooted passion for delivering unforgettable, out-of-the-blue moments, rewarding consumers with exclusive concert experiences through “music every hour” giveaways and prizes.

VIBE recently chopped it up to Kid Ink on his involvement with Pepsi's latest summer campaign, his "One Hell Of A Nite" gig and putting in work.

VIBE: You shut down Bryant Park yesterday with a surprise performance for the launch of Pepsi Pass and their “Pop Open Music” campaign. Tell me more about your involvement with Pepsi and the campaign.
Kid Ink: I've actually worked with Pepsi before so it's great to be back. We did a surprise show last summer in St. Louis for the fans, they loved it. Right now, I’m out here with Pepsi celebrating their “Pop Open Music” campaign—it's all about giving back to the fans. With the Pepsi Pass app, fans are able to win dope prizes and access to events. With "Pop Open Music," they are able to win tickets to concerts every hour. It's pretty dope and I'm all about giving back. It's the biggest thing for me.

Music is such a big part of the summer, too, but a lot of artists use that as their downtime. I'm in no rush right now, but I am taking advantage of this time while I'm not on tour or anything to just chill, have fun, and connect with my fans.

The artist-fan relationship and the way we consume music has drastically changed with the advancement of technology. As a kid, how did you keep up with your favorite artists and new music?
There's definitely a big difference in how music works today from when I was a kid. I feel like when I first got around to having a favorite artist, there was a lot of chasing music. You’d hear that one song on the radio and then you’d have to sit and listen to the radio all day to hear it again. I would hear it and throw in a tape and record it. (Laughs) I feel like that was the only real way we could get our music back then. Then, of course, when the Internet came into play and there were different downloadable sites that music was available. Whether it was Napster or Limewire, everyone at school had their mix CDs. When the real Internet wave came, I was with it because it was helping me get in tune and familiar with artists that weren’t just from my city and playing on my radio station. Each station doesn’t necessarily have to play the same music. So when you go to Atlanta, you hear Atlanta music or you come to the East Coast, they only play East Coast music – especially back then, but now it's a little different.

Which do you prefer: the old school way or technology-driven method?
The Internet is still the best way to get known worldwide. That's how I think I've been able to get this far in my career. I didn't just try and go straight for radio. I made videos and released music on the Internet, and now my sound is spread across so many countries. I still take that approach too.

SEE ALSO: In His Own Words: Kid Ink Breaks Down His ‘Full Speed’ Album

Well, you've certainly shown and proved. On the 12th of this month, you celebrated the third anniversary of your first album, Up & Away. How does it feel knowing all the hard work and effort you put forth all these years?
It feels good. It feels good to really get this far, especially since this is is my third studio album and second major label album. First off, it's definitely hard to get an independent album out, and then to get to the second album is another task to conquer. It's like the label has to give you that first album once you have a record out and they put that money into you. With the second album, you have to get them excited again. For me, it didn’t take too much to get them excited again, especially with not having any major co-signs or handouts from anybody. I’m not signed to some big rapper where everybody is telling them that I’m the next guy. Everything that I’m doing is just all me and the fans telling them what’s going on, the music speaking for itself.

You've been on your grind, taking no days off. Last year, you did over 200 shows, and just this week, you added 53 new shows to your already packed summer lineup.
(Laughs) I’m definitely going to be crammed up with the new "One Hell Of A Nite" Tour with Chris [Brown]. I’m excited about that; it’s going to be all of us out there really just getting it. The lineup is dope and I’m really excited to show and prove on a bigger level with these arena shows. From there, like I said, I’m not in a rush as far as my career speed, but I feel like I have so much work and growing to do. Immediately after I dropped the last album, I got back in the studio so I have so much new music and new stuff I’m working on, but I’m honestly not in much of a rush to get it out like I used to be. I understand the importance of working the album and the singles. “Be Real” featuring Dej Loaf has so much room to kill the summer so I just want to want to see how that goes. I want to put some new videos out, too, especially for everything from the album that I feel still has its potential. Then, I’m going on a European tour, you know, spread the word out there some more. I go every year and I know the fans out there are ready for that because it's been about a full year since I was there. Besides that, I’m just working on myself and my new artists: Bricc Baby and Vee Da Rula. We’re just grinding.

The lineup for the One Hell Of A Nite tour is crazy. You've got Teyana Taylor, Fetty Wap and Omarion. Who are you most excited to see?
Fetty Wap and I just met yesterday for the first time and he’s mad cool. I’m definitely interested in seeing his show. Omarion and I have a new record out together, and he has been killing it. He's a vet, too, as far as that show game goes so I might learn some things from him. Really though, I just want to be able to compete with Chris [Brown]. I don’t just want to make the openers go hard, but I want to make Chris [go hard] too. I’m opening right before him so to do that, I really have to show and prove and make sure that my show is ready for his show. I’m going to go as hard as possible. It's going to be fun. I’m excited to see what crazy things I do this time.

At the end of the day, how are you balancing it all: touring, recording, dropping albums, killing features?
Definitely now, my balance is making sure that I take care of myself a little bit better – sleeping and eating. I’ve added an hour to my three hours of sleep, so now I get four. (Laughs) I’ve added one more meal to my one meal a day routine, so now I eat two meals a day. Besides that, though, keeping the right people around me is something that helps me get through stuff. The people around me are my friends and family people that work for me on the road and people I’ve come up with. I try not to hire family because things can get a little personal. I definitely feel like I have people that I can trust around me when I'm on the road, and people I’ve grown up with before the music. So I think from that viewpoint, it keeps it all leveled because we all are going through it together. I make sure everyone gets no sleep since I don’t get any. (Laughs) It’s great to be able to come together and collectively have fun.

Photo Credits: Getty Images

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Stacy-Ann Ellis

Meet Koffee, The Rising Jamaican Star Who Is Hot Like A Thermos

Back in 1962, a 17-year-old Jamaican singer/songwriter named Robert Marley recorded a song called “One Cup of Coffee” and went on to take reggae music around the world. Fast forward 55 years to 2017, when a 17-year-old Jamaican singer/songwriter named Koffee dropped her first record, “Burning,” setting her on a path to become the most talked-about new artist in dancehall reggae right now.

Koffee got her big break when veteran singer Cocoa Tea invited her onstage at the January 2018 edition of Rebel Salute, Jamaica’s biggest roots reggae festival. “She name Koffee and me name Tea,” he quipped, calling her the “next female sensation out of Jamaica.” The artist born Mikayla Simpson doesn’t actually like coffee though—she prefers hot chocolate.

After graduating from Ardenne High, the same school dancehall star Alkaline attended, Koffee turned her focus to music. She shot a live video with new roots superstar Chronixx at Marley’s Tuff Gong Studios, then dropped her breakout single “Toast,” produced by Walshy Fire of Major Lazer fame. That video has racked up 10 million+ views and made the artist, who stands just over five feet tall, a very big name on the island. Now signed to Columbia UK, Koffee will release her debut EP Rapture next month.

“Mi only spit lyrics, don't really talk a lot,” she states on the track “Raggamuffin.” But when Koffee turned up to VIBE’s Times Square headquarters, bundled up against NYC’s February chill in a hoodie, thermals, and Nike x Off-White sneakers, she opened up about her musical journey, the power of gratitude, her surprising inspirations, and how she plans to spend her birthday.

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VIBE: I haven’t seen you since your EP listening in Kingston. Congratulations on an impressive body of work. Koffee: Thank you. I feel humble and proud at the same time. I really put a lot of thought into the EP, the way I structured it, and the content, the lyrics. It really means a lot to me, so I appreciate you saying that.

It’s amazing how much you’ve accomplished since Cocoa Tea brought you out on Rebel Salute. Yeah, and that was only a year and a month ago!

So how did the link with Cocoa happen? Actually, it happened through Walshy Fire. After my very first single “Burning,” Walshy reached out and sent me some riddims, in hopes of us working together, which we ended up doing. We were supposed to meet up at a studio in Florida and when we went there Cocoa Tea was already in the building. We were like, “Wow, Cocoa Tea!” Because Cocoa Tea is a reggae legend for us in Jamaica. Walshy actually introduced Cocoa to some of my music, and Cocoa was like, “Wha? Mi gonna bring her out on Rebel Salute next month!” This was in December, and Rebel Salute was in January.

Timing is everything. Rebel Salute made a huge difference. It opened me up to a lot of opportunities. Even today a lot of places that I go, people remember me from there. I was doing music before. I’d done a few shows here and there, but the audience at Rebel Salute is very important. It’s an epic stage to present yourself.

Were you nervous? Just before going out on the stage I was backstage pacing back and forth. I was trying to keep warm as well because it was chilly that night. But I was really nervous because it was my first time being in such a light.

Do you think being so young has helped you? Like, you may not overthink everything. I think you have a point. Because I’m young, my mind is a bit more pure, or uncorrupted. Experiences do have a way of taking away your mental space and the things you’re willing to try. Staying in “the comfort zone” is the most comfortable thing, but sometimes pushing yourself to step outside of that will help you overcome your fears. That, and just the drive and motivation. I definitely try to keep challenging myself.

Reggae has always been a male-dominated industry, but female artists are definitely on the rise. How do feel getting catapulted into that category? I feel like it’s a big responsibility, and “to whom much is given, much is expected.” So I don't look at it as, “Oh, I’ve made it.” But I acknowledge that I’m in a position where I have a responsibility now to fulfill and to pull through. It just pushes me to work harder, make more things happen, and just keep it going.

I love the line in your song “Raggamuffin” where you say, “Mi give them heart attack inna mi halter back.” Was that inspired by Althea & Donna’s “Uptown Top Rankin’” from the ‘70s? Yeah, I love that song. That’s the thing, I would say that every artist is an influence to me. Growing up, I would hear these songs being played by people next door, down the road, all around. Just in the Jamaican environment on a whole. So those songs definitely do have an influence on me, the messages from those times. Once you hear it, it’s in your head. You know it now and it really makes a difference in how you think, how you speak, and everything.

When people think of a female dancehall artist they usually think of colorful hair, long nails… But you seem to have your own swag. How would you describe your style? I would definitely say unique, but at the same time, it is natural to me and not calculated. I don't put a name to it and say, “I’m gonna be this way.” I just kind of flow and whatever you see is me doing what I feel. Like, I’m not sure what these pants are, but I bought them in Berlin. I got this hoodie in the UK—I’m not sure what brand this is either. I was just trying to keep warm. My friend Ayesha from the UK styled me with this top recently for a shoot.

There’s a line on “Burning” where you talk about “Koffee pon di street, tank top inna di heat / Jeans pants an’ Crocs / No socks pon mi feet / Knapsack mi a beat / Well pack up an’ it neat.” Was that your real-life dress code in 2017? Yeah, I remember at that time that’s how I used to roll. You know in Jamaica it’s hot, so I probably had my tank top and my jeans on, or my shorts. And I had this one pair of grey Crocs that I just wore everywhere. And I always have my knapsack. So yeah, that was my reality at that moment.

How far away does that feel, now that you have a stylist and travel the world? That’s amazing. It’s a transition that’s really beautiful and something I really appreciate.

I have a feeling you’re going to re-introduce words like “appreciate” and “give thanks” into pop culture. I hope to start a wave of gratitude. Even by writing that song “Toast,” when I say “We haffi give thanks like we really supposed to,” it reminds me to be grateful. I aspire to be humble and I pray and ask God to help me be grateful. I try to maintain it and I hope that will inspire other people to do the same.

Let’s talk about “Toast.” On the chorus, you say “We nah rise and boast.” But then again, a lot of reggae and dancehall artists are very “boasy.” That’s part of the culture. When I say “Wi nah rise and boast” it means that no matter what happens along the journey, we’re still gonna remain the same. We gonna big up we friend and hold a vibes. I’m just making it clear that we never come fe hype.

You can spit pretty fast, but I feel like some people may be missing some of the things you say. But if you listen carefully you’re talking about real things. Thank you for noticing that. When I wrote “Raggamuffin,” a lot of my musical influence came from artists like Protoje and Chronixx. Chronixx has basically been an advocate for the youths, so his message had an impact on me. When I was vibing to the beat, I wanted to cover myself, cover my country where I come from, good things and bad things, and the music, reggae itself.

Growing up, did you see inner city kids not being looked after by their own government and their own people? Most definitely. I wouldn't say that the government is responsible for the lives of everybody as citizens. But there are some general things that need the government’s attention and they don't pay the attention that they should. They'd rather focus on things that can garner income. There are roads that need to be fixed in places that tourists don't necessarily visit. And nobody cares about those roads. Minor injustices, major injustices—just things that really need to be spoken about so that people can think about it and look into it.

BDP used the term Edutainment—education and entertainment. Is that something you present in your music? Yes, it’s definitely something I aim for. I think that it’s important to keep people interested enough to want to absorb what you are saying. And then it’s equally important to present something that is worth absorbing. Something productive, something inspiring, motivating. Just mixing both so that you have their attention and you’re also delivering something that’s worth their attention.

You were still in school when you did your song “Burning.” As a new artist did you have to convince the producers to work with you? Gratefully, no I didn't have to convince them. Because I did a tribute to Usain Bolt before that. I wrote a song with my guitar titled “Legend” and posted a video of me performing it with my guitar on Instagram.

Usain came across it and reposted it, so that garnered a lot of attention. People from the music industry reached out to me, and in that group of people was Upsetta records with their Ouji Riddim. They sent it to my first manager like, “Let’s see what she can do” and so forth.

There’s this thing in Jamaica called Sixth Form. It’s like you graduate high school and there’s an extra two years that you can do as like a pre-college. I applied for it and didn’t get through. Right after that, I did the tribute to Usain Bolt and then Upsetta sent me the Ouji Riddim. I was in a state of mind where I felt disappointed. I felt the need to motivate myself, so I was like “Come with the fire the city burning!”

How does your mom feel about all of this? I started writing lyrics at 14 years old, but she didn't find out until I was 16, when she saw me perform at a competition in school. I invited her there and she was taken aback, like, “Wow! So this what you've been doing?” (Laughs) She wanted me to do academics like every parent wants. And she was little disappointed when I didn't get through to Sixth Form. But over time, as I wrote more and performed more, she began to trust my talent and just trust the process. So she started appreciating the music and now she's fully on board.

What did your mother think of “dancehall pon the street,” like you sing about in your song “Raggamuffin”? As you know I’ve been living with mommy since I was a baby up until I was 17, so being under her roof I didn't go out much. I was always in the house just chilling and stuff. I know that there’s a dance on like every corner. lf you are driving, you always hear music playing. You have the oldies dancehall, you have the new dancehall—everybody just hold a vibe. That’s basically where that line comes from.

Do you go to dances now? I’ve been going to a few parties and getting out, but I haven't been to like a dance dance. I’ve been to Dub Club, you get some really good music there. But Dub Club is like a relaxed kinda vibe.

You recently performed at Bob Marley’s 74th birthday celebration in Kingston. Do you still listen to his music? Most definitely! Bob has set such a great and amazing foundation for the music, the industry, the genre itself, the country, the youth... He’s set such a great example that you haffi really learn from it and take a lot from it so that you know where you’re coming from. You haffi understand how to execute in honor of such people.

What are some of your favorite Bob songs? Well, I performed “Who the Cap Fit” that night, so that’s one of my favorites. And I like “Is This Love” and “Natural Mystic.” That’s just a few.

I know that’s a hard question. What about a dancehall legend like Super Cat? Hmm… “Mud Up” woulda be my favorite Super Cat.

Really?! Yeah, because of the flow he has on it, not necessarily the content. See, I’m from Spanish Town. Jamaicans on a whole, we like vibes. We like lyrics that, as we would say, “it slap!” It touches you, and really hits that spot. So I listen to a lot of different things, and the lyrics that I listen to aren't always conscious. But what I derive from music is not necessarily the message. Sometimes the flow that you’re hearing, that’s the wave for the moment. It may not be the best for the youth, but that’s what people like to vibe to. So you take that vibe, put a positive message to it, and that’s the spin. So I listen very widely.

One of my favorite songs on your new EP is the “Rapture” remix. It was dope that you got together with Govana on that. When I first wrote “Rapture,” Govana had recently done a song called “Bake Bean” that took off in Jamaica. When him drop that, it’s like the flow really resonate with me. I was like, “This is dope.” So when I did “Rapture” I was listening back to it and thought I should probably try to get Govana on this track. And it turned out so sick!

That’s cool to have the credibility where other artists respond to you like that. Because I'm sure it’s not always that easy. No, it’s not always easy. Me haffi give thanks for the way people have been responding.

So no one has kissed their teeth and said, “Nah man”? (Laughs) No, not yet. (Laughs) But what I have to appreciate is just when another artist really listens and pays attention. Sometimes an artist can be good and they don't get the response or the attention that they deserve. Some people don't want to listen, so I give a lot of respect to who is willing to listen.

Well Govana has given you that “crown” in his verse, which reminds me—how did the song “Throne” come about? I remember Walshy sent me that riddim in the first batch of riddims that he sent me. The riddim for “Toast” was also in that batch, but I started with “Throne.” It was basically like a challenge for me. I was like “How am I gonna spit on this?” Because the riddim sounded so dynamic. I was like “mi haffi mash this up!” Hence the fast spit-fire kind of vibe.

What music are you currently listening to on your phone? I don’t listen to my own songs that much. I’m vibing to Mr Eazi. I’ve been going in on the Afrobeats. Burna Boy. Smino the rapper. And I’ve been going in even more on Bob Marley.

Well, it’s reggae month right now. So there’s lots of legendary birthdays—Bob Marley, Dennis Brown. That makes the month even more significant! By the way, I’m born in February also. (Laughs) February 16th.

Happy Earthstrong! Were you keeping that quiet? I just remembered. I’ll be 19!

Wow—you’re gonna be out of the teens soon. What you gonna do on your 19th birthday? Wowwwww—I dunno. I’m gonna see when I get to Jamaica which party. I’ll probably just try and go to a dance or something. That ah go be mad!

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Solitary Alignment: 5 Self-Affirming Reads For Single Ladies On Valentine’s Day

Ahh, the Feast of Saint Valentine—the Hallmark holiday that strikes us with its arrow each year, for better or for worse, depending on your bae status. While the romantic holiday is adored and celebrated by many, if you’re still reeling over, say, your ex’s refusal to commit, chances are Feb. 14 is more of a heartache for you than anything.

But as a wise woman once said, “If they liked it then they should’ve put a ring on it.” So whether V-Day has you scared of lonely or sulking over a lost love, as another wise woman once said, they “would be SUPER lucky to even set eyes on you this Valentine’s Day. That’s it. That’s the gift.” Shout out to The Slumflower.

Sure, having a bae on Valentine’s Day is cool, but so is reminding yourself why you’re just fine without one (cue Webbie’s “Independent”). In fact, single folks have better relationships overall, according to the Journal of Social and Personal Relationships. You know how the old adage goes: love yourself before loving someone else.

For this Valentine’s Day, VIBE Vixen rounds up a nourishing list of books for our sisters doin’ it for themselves. Consider this your reminder of how badass you are—because you are! Oh, oh, oh. *Beyoncé voice*

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Johnny Nunez

'So Far Gone': Re-Reviewing Drake's Iconic Mixtape 10 Years Later

“Draaaake?! Draaaake?! Aubrey Graham in a wheelchair... Draaaake?!”

Soulja Boy’s viral rant, while hilarious to 15 million viewers who watched The Breakfast Club interview, seems almost silly to contemplate now in a musical climate so easily dominated by the OVO frontrunner. But in 2009, at the release of Drake’s breakout mixtape, So Far Gone, Soulja’s questions of Drake’s influence and placement on the hip-hop spectrum actually mimicked the inquiries fans may have been asking at the time. Even Drizzy seemed to share those same contemplations on the project as he reflected his newfound stardom and the future that would unfold as a result.

So Far Gone, however, diminished those ounces of doubt. Ten years later, the 18-track project still comes together as one of the most cohesive mixtapes of this decade and has become the building block to one of the sturdiest foundations of a hip-hop artist to date. Revisiting So Far Gone and taking its temperature anew, we get a glimpse of how the personas of the emotional rapper came to be such inescapable and successful forces within the music industry at that time.

 

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@futuretheprince a decade ago you were Dj’ing all ages [email protected] a decade ago you were scared to share your [email protected] a decade ago you worked at a clothing store selling someone else’s [email protected] a decade ago you were in a basement with pink insulation walls figuring out fruity [email protected] a decade ago we were handing out flyers promoting club [email protected] a decade ago you were working the makeup counter at Beverly [email protected] a decade ago your moms house was my safe place and we really ran through the 6 everyday [email protected] a decade ago you were a legend and you will remain that [email protected] a decade ago you promoted me as if you were getting a cut of my [email protected] a decade ago you were the first person to recognize potential and give me a [email protected] a decade ago you came to the Beverly Wilshire Hotel and laid a verse for an unknown artist from [email protected] a decade ago you emailed me the cover art for something that would change my life [email protected] a decade ago you came to my release party at 6 Degrees and made me the biggest artist in the city off your presence [email protected] a decade ago I rapped over your beat cause you just made the best shit and even though you stay wildin on twitter these days I will never forget what you contributed to the game and my career...Portia I don’t know your IG but a decade ago you told me to rap over June 27th and bonded me and Houston Texas [email protected] a decade ago you took a chance on MySpace and introduced me to [email protected] a decade ago you took me out of Toronto and gave me the biggest blessing anybody has ever given me...I will never forget anybody involved in this journey even if you don’t fit in this caption...So Far Gone streaming everywhere for the first time ever Thursday. 🙏🏽

A post shared by champagnepapi (@champagnepapi) on Feb 13, 2019 at 3:27am PST

With his follow-up to Comeback Season (2007), Drake interrupted the hip-hop landscape with introspective songs that played up relationships instead of violence and street life through a healthy mix of confident raps and charming vocals. The idea of “emotional rapping” was so novice that it seemed uncool or too feminine in a male-dominated genre (Lil Wayne’s No Ceilings, Nicki Minaj’s Beam Me Up Scotty, and J. Cole’s The Warm Up also created noise at the time), but Drake’s ability to reach his female audience while still resonating with the masses was irrefutable. The somber tone of “Sooner Than Later,” sung in his lower register, perfectly conveys his efforts to reach an estranged lover before she’s gone for good. “The girl or the world? / They say someone gotta lose / I thought that I can have it all, do I really got to choose,” Drake ponders on the record.

In addition to lyrical content, Drake’s audacity to sing on heavily R&B-inspired tracks is unmatched. We saw that on “Houstatlantavegas”—possibly the genesis of his infatuation with strippers (“Hey there, pretty girl/You know, exactly what you got/And I don't blame you at all/You can't resist it/Especially when the lights so bright/And the money so right/And it's comin in every single night,” he crooned)—a seductive song that listens as an open love letter to a mysterious working girl. The romanticization of this woman is reminiscent of T-Pain’s 2005 single “In Luv With a Stripper,” but it seesawed back and forth between velvety refrains and confident bars that captured the allure in a way that felt both sexy and humanizing. The girl was no longer just a stripper, but one who dreamed of making it out of her hometown.

His singing may have seemed comparable to Kanye West, who had just released his predominantly auto-tuned album 808s & Heartbreak just a year before (Drizzy actually sampled Kanye’s “Say You Will” from the same album, flipping it to be a rap track). Even so, Drake dared to pair his vocals alongside talented voices within the R&B space, proving that he could sing just as much as he could rap. “A Night Off” was an incredibly bold and ambitious move. Drake had cojones to pair his sensuous crooning with the high notes of a certified songbird like Lloyd, but somehow it worked. This was the vulnerability that would give him his “Heartbreak Drake” persona, and he won for it.

While his vulnerability would be his gateway into the industry, Drake wanted to remind fans that he was still very much a rapper and a force to be reckoned with. In comparison to “A Night Off,” Drizzy flexed his flows on “Successful,” while Trey Songz held down the chorus. The materialism that was an undeniable 2009 rap music theme stood on the forefront as the eerie harmony led into Songz’s hook, fully encapsulating the desperation of a rookie attempting to overcome struggles and bolster from nothing to everything.

A seasoned Drake would surely not equate his success to simply h*es and cars, but its message, while simple, was honest and provided insight into a naïve conversation on what fame meant to a newcomer. Drake went harder on “Uptown,” though. The rapper had no choice to flex cocky bars over the Boi-1da-produced beat in order to keep up with its A-list features, Lil Wayne and Bun B.

This reminder of Drake The Rapper was also prevalent in his sampling. He demonstrated his understanding of hip-hop’s rich history on songs like “November 18th,” where DJ Screw provided the perfect assist with a chopped and screwed sample of Kris Kross’ “Da Streets Ain’t Right” (which also borrowed from Notorious B.I.G’s 1994 single, “Warning”). Although the track held a lot of weight in its instrumentals, Drizzy forged his own story by illustrating the day Lil Wayne called him, which in turn changed the course of his fate. Likewise, a purely-rapping-no-hook Drake over Jay-Z's original “Ignorant Sh*t” on his version, “Ignant Sh*t,” is quite nice. Yes, breaking away from the usual blueprint of breaks and harmonious choruses makes it teeter on the exhausting side, but the song’s lyrical content was a time capsule of the last decade (“Rest in peace to Heath Ledger, but I’m no Joker”).

The entirety of So Far Gone set the pace for Drake’s career in the years to come, but the tape’s final track, “The Calm,” foreshadowed his position in the landscape of hip-hop the most. “Leader of the new school, it’s proven and it’s known / I’m sitting in a chair, but in the future it’s a throne,” he prophesied. The electronic and muffled beat leads in to Drake’s reflection about a sense of alienation in the industry and his personal life that surely has continued well into the 2010s. While he is now one of the most commercially sought after talents in pop culture, his artistry has often been questioned by his musical peers. But even then, like the song said, Drake has always known that things were going to work out in his favor: “Everything will be okay and it won’t even take that long.”

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