MACI PETERSON MACI PETERSON

Got Text Regret? Owner Of 'On Second Thought' App Maci Peterson Has The Perfect Solution For You

Technically savvy entrepreneur, Maci Peterson, dishes on how she built her company off of an embarrassing text.

We've all been there: tapping our touch screen phones at a mile a minute only to realize what you meant to say somehow got lost in translation. Like auto-correct turning "call" into "ball?"

So much for technology, right? That's what the co-founder and CEO of "On Second Thought" app, Maci Peterson thought when the text message she sent to her ex boyfriend went from "Sorry I keep missing your calls" to "Sorry I keep missing your balls." Embarrassed, Peterson made her dreadful mistake into the ultimate gain. "On Second Thought" allows users to retract a text message up to 60 seconds after sending it. "It's what I like to call 'text regret,'" she told Vixen.

Here, the marketing strategist-turned-brand manager-turned technically savvy entrepreneur dishes on how she built her company off of an embarrassing text, how "On Second Thought" compares to competitors and more. –Ashley Monaé

 

VIBE: How does one come up with the idea of such a life saving app like "On Second Thought?" 
Maci Peterson: It's such a crazy story (laughs). It all really stemmed from a text message that I sent and well auto-correct intervened, and made my text a lot different from what I was actually trying to say.

What did the text say?
I was responding back to a text my ex had sent me. It was supposed to read, "Sorry I keep missing your calls," but "Sorry I keep missing your balls" was what it read instead. I was so embarrassed (laughs). In that moment, I wished there was something that could have undone the situation, but hey things happen.

What a blessing in disguise. Were there not any apps out that catered to your situation?  
I don't believe so. We are actually the first messaging app that lets you take messages back before they get to the other person's phone.

Did you know about the fictional app that forbids you from calling your ex on the HBO series, Girls
I love Girls but I don't remember that episode. But you know, that's the thing about "On Second Thought" and the idea in general is that it's a thought that everyone has had at some point. People are always like, "Oh man I wish I could get that message back." We just happen to be the one's who have done it.

So what about the apps makes it so cutting edge?
While most messaging services service more of an instant messaging type of chat we are dealing with your actual texts, and with OST only the sender needs to have the app for it to work. You are given up to 60 seconds to retract your message after sending it. It's what I like to call "text regret." Also, with OST you can set a curfew for texts. So let's say you know it's going to one of those nights and you'll be out and partaking in libations, you can set a curfew where your messages are basically housed on your phone until that next morning. We have a lot more planned for OST, but for now these are it's moving parts.

So OST is more than just an app. 
Of course. We're building more than just an app, we want to be the ultimate messaging destination. My team and I have really had a blast creating OST. It's amazing when people are like, "You really saved me last night."

You have a professional background in marketing, but is there a full team behind you that helps you with all the technical aspects?
My team is awesome. Even though we are all located in various cities we are a close network. I'm good on basic HTML coding, but that's about it. It's all a collaborative effort of ideas and thoughts and then we all focus on our specialities. The demand for the app is crazy right now. I honestly couldn't imagine having a better team.

In May of 2014, OST won 1st place at the Start Up Oasis at SXSW. How was that moment for you?
I was like "Praise God!" It was one of those divine moments that was beyond fulfilling.  The app was something that the public and myself wanted and I was able to create it for them. It really feels great.

How can people get OST?
You can download it for free on Google Play, and with the download we give you nine text recalls for free per month. Once those nine calls are depleted it costs $1.99 for unlimited recalls for the month or $9.99 for unlimited recalls for the year. We wanted people to feel comfortable using it without breaking the bank. We want to be accessible to everyone.

Photo Credit: Maci Peterson

From the Web

More on Vibe

va DuVernay speaks onstage during the Academy of Motion Picture Arts and Sciences' 10th annual Governors Awards at The Ray Dolby Ballroom at Hollywood & Highland Center on November 18, 2018 in Hollywood, California. (Photo by Kevin Winter/Getty Images)

Ava DuVernay And Theaster Gates To Lead Diversity Council For Prada

Major luxury brands like Prada and Gucci have been under fire since releasing luxury items with racial undertones. Sparking controversy that is not easily repaired with public apologies, Prada has announced a Diversity and Inclusion Council lead by director Ava DuVernay and social practice installation artist Theaster Gates.

Gates and DuVernay, who have used their art in social justice missions will join " Prada’s initiative to elevate voices of color within the company and the fashion industry at-large.” The pair will also help the brand provide the opportunity for designers of color to obtain internships and apprenticeships that are inclusive of diverse communities.

In a statement to WWD, Miuccia Prada, Prada’s Chief Executive Officer, and Lead Creative Director stated explained the brand's willingness to learn from their own mistakes while actively including creative of color in the company.

“Prada is committed to cultivating, recruiting and retaining diverse talent to contribute to all departments of the company, Prada said. "In addition to amplifying voices of color within the industry, we will help ensure that the fashion world is reflective of the world in which we live, and we are thrilled to be working with long-time collaborators, Ava DuVernay and Theaster Gates, on this important initiative. We look forward to working with the Diversity and Inclusion Advisory Council to help us grow not only as a company but also as individuals.”

The Diversity Council will work alongside the company's Social Responsibility department to recommend strategic approaches within the next few months.

 

Continue Reading
Getty Images

Solitary Alignment: 5 Self-Affirming Reads For Single Ladies On Valentine’s Day

Ahh, the Feast of Saint Valentine—the Hallmark holiday that strikes us with its arrow each year, for better or for worse, depending on your bae status. While the romantic holiday is adored and celebrated by many, if you’re still reeling over, say, your ex’s refusal to commit, chances are Feb. 14 is more of a heartache for you than anything.

But as a wise woman once said, “If they liked it then they should’ve put a ring on it.” So whether V-Day has you scared of lonely or sulking over a lost love, as another wise woman once said, they “would be SUPER lucky to even set eyes on you this Valentine’s Day. That’s it. That’s the gift.” Shout out to The Slumflower.

Sure, having a bae on Valentine’s Day is cool, but so is reminding yourself why you’re just fine without one (cue Webbie’s “Independent”). In fact, single folks have better relationships overall, according to the Journal of Social and Personal Relationships. You know how the old adage goes: love yourself before loving someone else.

For this Valentine’s Day, VIBE Vixen rounds up a nourishing list of books for our sisters doin’ it for themselves. Consider this your reminder of how badass you are—because you are! Oh, oh, oh. *Beyoncé voice*

Continue Reading
Cast of 'Boomerang' (L to R): Ari (Leland Martin), David (RJ Walker), Bryson (Tequan Richmond)
Kareem Black/BET

BET’s 'Boomerang' Recap: Can You Really Hate The Player?

It’s game night at Bryson’s crib and at this point, you have to wonder if he’s playing himself. Clubs ain’t for everybody, especially Bryson who would much rather spend a Friday night shouting out clues to his boo Simone. Judging by her uncanny ability to keep it real in episode one, it should be pretty obvious that Simone hates playing games, but we digress.

The ladies arrive after a walk and talk of d**k appointments and the gentlemen’s faces are beaming with schoolboy joy. The friend zone portal Bryson always finds himself in opens up even wider when new dudes come to join in on the fun. Simone’s excitement to “meet new people” has Bryson feeling so jealous that he damn near blows steam when an almondy young man accidentally bumps into her. Its official: Bryson’s insecurity level has reached a 10.

As Tara reluctantly Insastories the night’s dull festivities, Ari gives his homie Bryson the cold, hard truth: Simone does not want his a**. Out on the balcony, Crystal and David (RJ Walker) have a moment; the two clearly have history. A shared beer and a couple of laughs reveal that David is an aspiring preacher, begging us to wonder if that’s why little Creflo’s relationship with Crystal didn’t last. The newly invited pizza guy, Shawn, makes his crush on Simone crystal clear and Bryson. Loses. His. Sh*t. Damn, we heard the friend zone was a cold place but we never thought it was that brick. Simone and her new eye candy rendezvous en route to and from the bathroom where Shawn makes a very forward ask to keep Simone company in her bed.  We’re not even going to hold you all, Simone was out; my mans didn’t even have to ask her twice. Le sigh. Poor Bryson. He just keeps taking L after L.

Okay, so remember kitchen bae who bumped into Simone making Bryson get all Mighty Mouse? Well, the gag is, his eyes are just for Ari (Leland B. Martin) and the two make their exit for a steamy hot tub sesh. Bryson feels stupid now, but at least someone is getting a happy ending.  Confused as to why the love of his life doesn’t view him the same, Bryson looks to pastor David for some well-needed reaffirmations. Repeat after me: Everything happens in God’s timing. A spirit of prayer, a childhood photo, and spin of Ahmad’s “Back In The Day” is just what Bryson needs to finally feel the relief he was yearning for all night.

This season of BET’s Boomerang looks like it will be filled with bomb hairstyles, plenty of passion, and some “aww sh*****t” moments.

Tune in to Boomerang on BET every Tuesday at 10/9c to see if this nice guy will ever finish first.

Continue Reading

Top Stories