Alicia Keys Is Taking Her Talents To Levi's Jeans As Their Brand Ambassador
Alicia Keys' fashion resume is filling out quite nicely these days.
As the face of Givenchy’s fragrance Dahlia Divin, Keys is now spreading her horizons as the new brand ambassador for Levi's jeans. She shared the new campaign via Instagram yesterday (July 7), which captures the musician/actress in the brands new dark, slim-fitting 501 skinny jeans and a black leather jacket. "It’s so much better because the stretch is really comfortable,” she told The New York Times. “You don’t have to lie on the bed to get them up. You know, I’m a very shapely woman, and often a lot of fashion does not seem to celebrate a shapely woman. But that courtesy should be present in everything we wear.”
Levi's recent campaign is an effort centered around reinvention as they've made significant changes to the design of their jeans, including larger back pockets, new branding and adding stretch in their fabric.
In addition newly released print campaign, Levi's will also produce a video for TV, digital and movie theaters alongside Keys "28,000 Days" song.