Romeo Santos Trumps Beyoncé And Taylor Swift In YouTube Views


There’s no denying the power of bachata, not when numbers are doing the telling.

Dominican superstar Romeo Santos and his dulcet vocals have garnered over 4 billion total YouTube views (some 4,351,032,074), surpassing America’s sweetheart Taylor Swift and pop empress Beyoncé Knowles. Not too shabby for a kid from el barrio, eh?

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“YouTube based its total views on both official and fan-uploaded videos from September 2014 to June 30, 2015,” explains Billboard. “Only videos claimed using ‘Content ID’ get counted. The latter is a system used by copyright owners to identify and manage their content on YouTube. When a fan, for instance, uploads content matching a work an artist owns, the copyright owner gets to decide what happens to that video; options include blocking the video, monetizing on its views by running ads against it, and tracking the video’s viewership stats. Only copyright owners who own exclusive rights to a substantial body of original material that is frequently uploaded by the YouTube user community get a Content ID.”

Santos trumps Swift’s 3.7 billion, Knowles’ 2 billion, Katy Perry’s 2.6 billion, Shakira’s 1.2 billion, plus a number of other mainstream pop artists. The most recent YouTube data also indicates that the 33-year-old’s fanbase views are largely coming in from Colombia (over 700 million views), followed by Mexico, Argentina, Ecuador and the U.S.

Is there anything the Latin heartthrob can’t do?

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