The Black Eyed Peas Now Have Something In Common With Justin Bieber
If their reunion at Coachella and collaboration with ESPN for the NBA Playoffs didn’t phunk with your heart, this new Black Eyed Peas update will do the trick. The group found new management in Scott “Scooter” Braun, a strong indication for PEABodies that the group is back in the studio.
Braun represents some of the hottest contemporary artists such as Justin Bieber, Tori Kelly, Ariana Grande, Todrick Hall, Krishane and Martin Garrix, to name a few. The Black Eyed Peas logo appears on his artist collection page with a talent description left blank for the time being.
This change comes six months after will.i.am’s announcement to Capital FM. The rapper told the station that the Black Eyed Peas wanted to commemorate their 20th anniversary with a project together equipped with new music.
Five years since their last album, fans saw its members as solo artists. Even today, the four continue their solo ventures. Apl.de.ap featured Honey Cocaine and Reynoso in his single, “Be,” Taboo released “Zumbao” in 2014 and Fergie’s “L.A. Love” currently stands at #27 on Billboard’s Hot 100. And Just Dance 2014 users learn choreography to “#thatPOWER” by will.i.am and Justin Bieber.
Yet, all four members joined David Guetta on stage at Coachella to debut their new single together, “Awesome.” The group, with the exception of Fergie, later shot a music video with ESPN to open the 2015 NBA Playoffs in April.
June marked 12 years since Elephunk’s “Where is the Love?” came out, the first single with all four current members. In 2009, The E.N.D became the first album in 20 years to have five Top 10 singles on the Billboard charts. Their music brought in 634,443,210 views on YouTube since last September. As a group, the Black Eyed Peas earned six Grammy Awards and created six albums.
The pressure is on Braun and the reunited Black Eyed Peas to release new tracks for PEABodies to scoop that are just successful as their past ones.