Facts Only: Trae Tha Truth Spits Nothin' But 'Tha Truth' On New LP

The H-Tine Gawd chops it up about his album, ties to Pimp C and how he puts on for his city.

Drama builds some of hip-hop's finest characters. See Trae Tha Truth, the Houston legend whose share of ups and downs have only made him stronger. After being banned from several radio stations nationwide, surviving the 2012 shooting at his annual Trae Day event that left him a bloodied mess and three others (Carlos Durell "Dinky D" Dorsey, Erica Rochelle Dotson and Coy "Poppa C" Thompson) dead, Trae continues pushing, iced out grills and all.

The “Swang” rapper has been on a steady mixtape run since his last album, 2011's Street King, and now, he’s making his LP return with Tha Truth (which hits the streets on July 24), featuring the singles “Tricken Every Car I Get” co-starring Future and Boosie Badazz, and the Rick Ross-assisted “I Don’t Give A F**k."

With rap's signature confidence, Trae calls this album one of his best to date and expects listeners to play catch-up with Tha Truth. "It’s the truth of everybody wondering what I been doing or what really goes through my head because I been through a lot of f**ked up sh*t and a lot of people probably trying to figure out how the f**k do [I] still manage to get back up every time," he says of his forthcoming project. "I felt like I was just gonna let them into my life a little more."

Not to say he's been taking days off. While dropping a barrage of mixtapes like 2013's I Am King and 2014's Flight School, he's also hosting the aforementioned Trae Day bonanza on July 24, known for its wide array of hip-hop guests like Lil Bibby, Nipsey Hussle, Dej Loaf, Rich Homie Quan, Snootie Wild, and his personal friend, J. Cole.

In a recent sit-down with Trae, the H-Tine Gawd chops it up about his album, ties to Pimp C and how he puts on for his city.—Mark Braboy (@DRD_Poetry17)

VIBE: What was your state of mind while creating this project?
Trae Tha Truth: I got over 1,300 songs done. I was getting ready to put out another mixtape and it ended up getting decided that the album would be more important to the people. People love and appreciate mixtapes just as far as the vibe and to hear certain stuff, but for the last five or six years, I’ve only done mixtapes. I didn’t really care to put an album out. I felt like I was cool with doing mixtapes, but I get it. People appreciate a body of work wholeheartedly more when it’s a project because they feel like they’re a part of it, like they’re supporting it, and like it’s just something more serious and it’s not going to tear away as fast as a mixtape. I felt them songs [I picked] fit right now.

With all the setbacks you've been through, how do you manage to get back up?
First off it’s God. Look, I’m not trying to hear no artist complain because in the back of my mind, I be thinking like, you ain’t been through what I been through in real life. And you gotta think, people only been seeing what I been going through the last years publicly. At the end of the day, I always kept faith in staying strong and sh*t—I’m here. I mean, what other artist do you know can be banned from every city and state, and still be relevant, doing whatever he want to do?

So you were banned everywhere?
Everybody thought—they just shed light on Houston because that’s where it started. If it’s one of [Emmis Communications] events, I’m not allowed there. It don’t matter who it is performing. You can’t advertise me in cities that do [their] concerts. [I’ve been banned everywhere] for the past five or six years. Even when I went on tour with T.I. and Lil Wayne. Whoever he would do functions and events with the company of that radio [station], it was like, “We got to keep Trae on the tour bus and keep him out of the arena until it’s time."

For those who don’t know, how did the ban start?
I’mma keep it real with you, I try to stray away from it because I feel like I’m at a point in my life where I let go and I don’t really just want to keep talking about it, but long story short, I got my own holiday in Houston and some unfortunate things happen. And it’s everyday life, y’know? Sometimes ni**s get into fighting, sometimes ni**as start shooting. Long story short, the event was over and some sh*t occurred. The radio [station] needed somebody to blame. I mean, they didn’t want to take the blame. They actually was out there at the event, but they didn’t want to take that heat so they started to bash on the lower class people: "It’s always them people, your fans." I got to a point where I was fed up. I stood up for the people because it was a perfect event—it wasn’t no fights, no nothing out there. Everybody was gone. I can’t control what people do when we’re long gone.

WATCH: Trae Tha Truth Commands Respect In His ‘Been Here Too Long’ Video

Now, during your mixtape run, you had a lot of huge collaborations.
Because those were the ones who seen like, “That’s kind of real messed up how they’re doing him, like that’s a genuine dude that we all f**k with." You can’t tell [artists they] can’t be cool with me or can’t deal with me.

Houston now has two radio stations that play hip-hop. Can you be heard on 93.7?
Yeah, I can be heard on 93.7. Clear Channel’s in support of it. Long story short, they’re very supportive and it evens the playing field. It just went to show how much people really root for me because when they came and first played me, it impacted like no other. It made it bigger than just a Houston thang. The news spread everywhere through social media. They never really seen that type of rapid fire come back fast so that was a good thing.

Making now a perfect time for you to drop an album.
I guess people feel like they have been missing me because now, the recognition, just the last month or two of me going on the road, got people excited. I think the most important of this album is everybody knows I’m capable of doing good music and I can spit but I think the album’s going to take a lot of people by storm. The album is put together to the point [where] you don’t have to skip through nothing. Because the average person with an album gets through like four or five songs and I hear a muthaf**ka say all the time like, "That’s a classic" or "He got a hard album" because they be praying just to get a couple of jams but there be so much extra s**t. With this, it’s not gon' be a matter of what songs you liked. My question is what is it that you may not like. I know that the majority of the album, people are going to love. Not all of it. One thing they can say about this album is that it’s well put together. You’ll never find no flaws as far as the music. People just have their certain preferences of how they would have wanted it to go, but the music, overall, is quality. You wouldn’t even know I was from Texas when you hear this album if you didn’t know me.

For Trae Day and Friends, you bring out spitters across the country. What makes you this hip-hop ambassador of sorts?
I just been the homie, man. A lot of people in the game have always been my partna, my family. We’ve been supportive of each other, but at the same time love to bring them out because I want them to experience that. When they get to experience that, that’s a seed planted. Even it’s a seed planted where they come back next year or even go back home and do their own thing. Then for the kids, it’s a beautiful thing because they never knew they could get close to some of these people. I’m just out for helping everybody.

What makes you so civil-minded?
I think because when I came up, me and my little brother JayTon used to experience different things and you know, you always can’t run to mama to help you. We just dealt with it. Coming up, I really didn’t have that person I can call to talk me out of something, whether if it was me that needed to be talked to or to tell me. “It’s time to go handle that.” Feeling that was f**ked up. Just knowing that we had to figure out a way to make it work. I told myself, if I ever had the opportunity to get on, I’mma try to help people to not experience what I experienced. That's even with my music. I give you the truth. It’s not to tell them not to do something or to do something. It’s like, if you plan on that, let me tell you what happened to me when I did that. Now, what you do, it’s on you but I’mma give you that game just so you’ll know. From that point on, you can’t blame nobody but yourself because you was told.

I notice that you do that both in real life and in your music. There’s a lot of stuff that a lot of people can feel, like “The Rain”.
Oh yeah, and this album is that times 10. Like the song, “Tryna Figure It Out." That’s gon' shock the sh*t out of people. “The Real” featuring Dej Loaf, that’s another one. My favorite one is “Book of Life” on there. It’s gon' be a lot of messages on there. And it’s not the message where you have somebody tryna tell you this, tell you that and you get irritated like, I’m not tryna hear this sh*t right now. It’s just the relatable message where it needs to be heard and I think it’s a void for it. So, that’s what I’m here to fill.

WATCH: Trae Tha Truth And Rick Ross Have Little Regard For The Law In ‘I Don’t Give A F*ck’ Video

You just made me think of that intro with Lil Duval on it. How did that come about?
That’s my brother, man. It’s crazy. I just be wanting to do something different because he always do skits on different stuff and my stuff. But it was interesting because, [I’m like], N***a, I need you to do this intro for the album. And the you realize the s**t that’s out [is] serious as fuck. And he’s looking like, N***a, I make people laugh. It turned out organically and it went the way it was supposed to go. And the sh*t he’s saying is really the truth as far as what he felt at the time. Nobody told him what to say. He did his thing and still kept it funny here and there. He said what a lot of people don’t say. The reality is everybody’s struggling, at least the majority.

You’ve been active in the community. Describe race relations in Texas as far as the McKinney situation. And also, what’s your take on the confederate flag in South Carolina being taken down.
That whole situation in South Carolina was heartbreaking. With people reppin' that flag the way that they do and fight for it, I feel like, f**k that flag. It just is what it is if you reppin' that flag for the wrong reason. And it took a lot of us time. That flag goes way back to Dukes of Hazard but you never would have known, intellectually, what people was getting at. But now that we understand and see it, I feel like I’m not down with that sh*t being up. It need to be took down because imagine if we had something that was a way of bashing everyone else in a certain type of way. I guarantee it would be took down. I hope they fry that muthaf***a’s a** [Dylann Roof] in jail. I really do. I’m not tryna be hateful, but it is what it is.

READ: Opinion: Should The N-Word Be Compared To The Confederate Flag?
He had all the time in the world when people tryna talk him out of that and the place where he was at. The fact of him even saying he was hesitant at a time because they was just so nice—that really made me sick to my stomach because he still went through and did that s**t. As far as Texas, it’s not really super, super racial everywhere. You have some cops that’s f**ked up. You got some cities in the state of Texas where it’s like that, but to the most part, I mean a lot of people support them. Of course, the blacks and Hispanics really stick together. Me, I’m not a racial person. I deal with all races. I’ve always been the neutral type.

Julia Beverly recently released her book on Pimp C. What was your connection to him and how did Pimp rep Texas in your opinion?
Pimp definitely is Texas. He’s definitely one of the couple of pioneers of the state of Texas. And one of the first couple and only couple that took it worldwide; that brought that Texas sound worldwide. It definitely was a hard loss for everybody because people learn to love Pimp. Period. You gon' love him what he’s gon' tell you and what he ain’t gon' bite his tongue about. One thing I could say is in the state of Texas, when we lose one of our own, regardless of the situation is, we gon' tend to be supportive because [whether] we deal with each other or not, Texas is Texas, we rep us.

As far as the book, I haven’t read it yet, but I’m pretty sure she’ll be giving me one. It should be a very interesting book. A very interesting book. I mean he had his trials and tribulations. He had his views on a lot of people, too, so I’m sure it’s a funny and interesting book. UGK is one of the top groups ever because their dynamic was so well put together. How could you not embrace it? A lot of people haven’t went back to really view the history like when they was with Big Tyme Records and all that. I’m talking about way back. When people heard “Pocket Full of Stones,” they heard a certain version because it was a whole ‘nother version then.

What’s sad is Pimp C's voice missing in the midst of everything that’s going on right now.
I think [there's] voices out there, it’s just a matter of who people really want to hear. It’s a lot of people out there with the same game and wisdom we got that makes sense with what they say, but just a matter of people willing to accept it and embrace it. But most definitely, [Pimp] was gonna be the one most vocal about it and wasn’t gonna be political at all it was gonna be straight to it.

Do you feel it’s a rapper’s responsibility to tackle hot button issues?
I feel that I’m not to judge if they should or they shouldn’t because it’s up to you to figure if you do or don’t. It’s up to me to get my a** up in the morning, put my pants on, put my shoes on and go out here and hustle if that’s what I decide to do. Or I could sit my a** in the house and watch TV and eat all day. At the end of the day, it doesn’t make me better and it doesn’t make me worse. I’m not gonna put that jacket on and say "every rapper." I think as a whole, those who genuinely care should step up and do what needs to be done, if they give a f**k. If they don’t, they don’t have to. I never place blame on nobody. I can only speak for myself. I’m gon' do it because I feel like, Sh*t, hopefully the next lil' homies that’s under me gon' follow in my footsteps.

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Take Five: The Roots Talk Nipsey Hussle's Leadership And The DNA Of Timeless Music

If it weren’t for oscillating spray fans dispersing cool mist across the dense crowd, the inside of the Heineken House would feel like a sweatbox. While bodies entranced by the boom and bass of old school hip-hop swayed from side to side, mouths rapped along to clever couplets floating along soulful melodies. Cold Heinekens sloshed around and splashed on beat-up shoes down below, but everyone was too busy jumping around to the transition of each song, broad smiles abound, to notice. That’s exactly how The Roots like it.

To say that Coachella Weekend 1 attendees were in for a treat is an understatement. Not only did they get to bask in the sounds of De La Soul during the 30-year celebration of their debut album 3 Feet High & Rising, but they were also able to bookend the experience with a two-hour, body-shaking headlining set by the legendary Roots Crew. “I've been feeling like we have really yet to throw a good dance party set,” Questlove says from his artist trailer with Black Thought looking on, “like a set that just makes people jam out.” Consider that mission accomplished.

After catching a quick breather post-show, both the iconic drummer and storied wordsmith chopped it up about the intended messages of their typically three-hour sets and after the untimely passing of Nipsey Hussle, what it means to be an active leader in one’s community.


VIBE: During your set, you all went through a medley of songs that people—no matter who they are, where they come from or their age—will say, "this is a great song." What do you think is the DNA of that, and what can musicians now do to make sure that their songs can have a timeless feel like the hits you played today?

Questlove: I think the plan for us now, is—no pun intended—is to return to our roots. In our first five years, our show was heavy on doing hip-hop classics, soul classics, and Roots songs mixed at the same time. We're up to 17 albums now, so we sort of phased that out and just concentrated on our catalogue. But I don't know, lately, I've been feeling like we have really yet to throw a good dance party set, like a set that just makes people jam out. Normally it’s just about the virtuoso acrobatics of what The Roots can do, a lot of soul and that stuff. This is probably our most groove-oriented set that we've done, really paying homage to a lot of original, classic great beats that are the foundation of hip-hop. Important covers of Donald Byrd songs and James Brown songs, Chuck Brown & the Soul Searchers. Going through all the genres, doing go-go and doing all that. For us it was just about turning Heineken House into a two-hour dance party.

Black Thought: I think for emerging artists, the key to creating those timeless classics is to revisit and re-acknowledge the timeless classics. You're into electronic dance music, you're into hip-hop, you're into whatever's the modern take on the culture. You have to revisit the foundations and the songs from which you came. The joints that were sampled, those are the songs that the configuration may evolve or may change, but those elements are always going to stand the test of time. Our foundation initially was to educate the audience. We would always sort of do Hip-Hop 101, and that sort of became a part of the Roots brand. And yeah, I guess we abandoned it for awhile and just focused on a more conceptual set. It was more Roots-oriented, and now this most recent set that we've been doing is back to the Hip-Hop 101. Not even Hip-Hop 101 but just Good Music 101. If you can incorporate at least one or a part of some of those elements of those songs that are tried and true, then you're well on your way.

And there's so much room to play. Like you said, there are so many different genres now that you can't even pull them apart from each other.

BT: Absolutely, the lines have been blurred. And that's something else to consider. You want to be as inclusive as possible with your set without it feeling contrived, you know what I mean? As artists you do a performance that is basically the music that inspires you to do what it is that you do, then it looks and feels and reads a lot more personal. Than if it’s like, "oh this is my new album."

Black Thought, you are a proud and true lyricist. Is there any new school lyricist that you’d like to go toe-to-toe with on wax?

BT: I could go toe-to-toe with anybody, anywhere, on the Planet Earth. But I mean, do I have the desire? I don't know, man. I'm getting so old, you know. I definitely enjoy performing on stage with The Roots. It's when I’m most at home. But I've done lots of the stage and studio collaborations that I've always sort of dreamed of. We've done it. I've been blessed enough to have the opportunity to do that. I mean it's still lots of people that I would like to work with. Rappers? I don't know. I'm down to work with anyone as long as it's an organic collaboration. Anyone that I've ever worked with, it's not like I just meet you or someone throws us together for the sole purpose of coming up with a song that's gonna be a hit. I have to have some sort of relationship, or we had to have interacted on some other sort of level and that's when it feels most natural. But I'm down to work with whoever.

Lastly, Nipsey Hussle’s passing really stirred people into thinking a lot more about action, intention, purpose and what it means to be a leader. What, to you, is leadership, and how do you put leadership in what you do?

QL: It's really insane that it took his death to really make people realize what they can do to better themselves as human beings. I'm really glad he was a brother that definitely put his money where his mouth is and there's nothing pretentious about him, nothing performative woke, because that's also a dangerous thing in 2019—to just preach it and tweet it but not really put it in motion. I feel as though the best thing that can come from this will be the enlightenment. Even if it's just four people affected, the enlightenment of someone realizing they can invest in businesses and property and their neighborhood. That's a start. It's really a shame that it took this to bring that to life, but nevertheless it's been brought to life.

BT: To me I think leadership is activism. It's giving back to your community, it's investing in oneself, and you know women and children. It's giving back when the cameras aren't there. When it's going to be anonymous. When you're not necessarily going to get the credit for what you're doing right away. And I feel like that's the sort of activist that Nipsey was. It's building up and empowering the people around you to be their best selves and not just for the headline or the glory.

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One Day In L.A.: Inside Kanye West's Sunday Service Sanctuary

On one weekend in Los Angeles (March 31), I got the unique opportunity to partake in an otherworldly experience: Kanye West’s Sunday Service. It was transformative, to say the least, but that weekend, something else happened in L.A., too. Nipsey Hussle was murdered in front of his Marathon clothing store. A black man’s life was taken in cold blood, and as we collectively mourn, Kanye’s Sunday Service makes so much more sense in the context of this senseless murder.

But first, how did I even wind up at Ye’s exclusive weekly praise and worship-esque Sunday Service? I really have some dope people that continue to grace my life. Through all the things that I’m passionate about—my job, music, art, motherhood—I became friends with a music producer/actor/musician who was kind enough to get me on the list for service.

I’m a true audiophile, and my love of music, especially live instrumentation, had me all into those Sunday Service videos popping up on social feeds for some time. I was that kid in church texting my best friend, the church organist, to kick off the Holy Ghost session. I’m the same person who will slide to a jam session in any city I travel to just to catch a vibe. The music really spoke to me in the videos and I felt like this is the place where Kanye was getting back to his original self. I wanted to experience that. The nature of Sunday Service was so far from any of his “slavery is a choice” statements and wild Trump rhetoric that it forced me to wash away the negative sentiments and take this experience for what it was.


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I approached the mountainous California ranch locale with wonder, anticipation, and some lightweight hesitation: What if they making us draw blood and we have to sacrifice a lamb? What if they’re turning water to wine in here? What happens if they have us pass a collection plate for the building fund? I didn’t bring cash. What if he’s got people in the spot saying Yeezus instead of Jesus? My co-worker friend Lena and I pulled up to the gates just before 9 a.m. We got to the entrance and were checked off on the list, then were ushered in by greeters wearing all white. Most of the people inside were white, so I made a quiet joke that maybe this was Kanye’s attempt at enslaving white people and forcing them to make a “choice.” But then I saw some black staff members which put that conspiracy theory to rest.

As we waited in the estate’s holding area, a barista offered delicately crafted matchas and lattes with frothy designs. The cool L.A. air and wispy tree leaves carried the sounds of the choir and band rehearsing. We could also hear the stories of other people who waited: a white woman in her 30s who was there to see her boyfriend in the choir and really didn’t know what to expect; older neighbors who had a standing invite to Sunday Service; a black music producer from Houston whose friend was in the band; an L.A. artist who was the plus-one of one of his homies; a Latino family with their five-year-old little girl, her brother, mom and dad outfitted in Balenciaga.

Finally, we were ushered in about seven to 10 people at a time. We ascended a hill on a dirt road that took us to a rotunda. Soft music could be heard as the choir, the band, and Ye stood around dressed in all white. It was intimate, intimate, with around 75 people in the rotunda, and about 75 as a part of the band-slash-choir. Everyone was real chill, doing the little church hellos. And just like in the videos, the whole Kardashian family was there—except I didn’t see Rob, Mama Kris, or Caitlyn. I don’t really follow the Kardashians just because I actually can’t keep up, but they do have some beautiful children. The girls (North included) were so full of life and joy, like any other kids, which was refreshing. For whatever reason, I’m always so happy to see celebrity kids having what appears to be a carefree childhood.


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OK, onto the actual service. All I can say is think of the best church choir you’ve ever heard, then swag them out, drop some 808s on that, then put this all in the mountains closer to God. It was magic. Unpretentious, unassuming, beautiful, soulful, groove-evoking and as much as it was gospel, it was the rhythm and syncopation of hip-hop. It was Milly Rock. It was shaking dreads. It was soul claps. It was a few white folks clapping off-beat. It was dope. As a music lover with a keen ear for sound, I could tell each instrument and voice was hand-selected for a reason. And even with Kanye as the mastermind, my friend mentioned that he felt tertiary. I would even go as far to say he felt like the fifth element. It was God, the nature, the people, the band and choir, then Ye. Each song had medicinal purpose. There were recordings of Kanye’s voice orating about life and purpose and all of the questions we ask as we attempt to ascend and evolve. It was all so timely. I strive to live a purpose-centered life, but some portions feel like they need further definition. This felt like a catapult, like a launching pad, like a playground for inspiration.

Now slight pause, because I know you’re thinking, WE CANCELLED KANYE, VEJURNAÉ. He’s been too detrimental to the culture. He’s trying to trick you with these soulful beats and 808 machines, and some Jesus and matcha. Ni**a, you’re kiki-ing with Yeezy over some beats and tea. I thought about this, too. And still am. I think where I sit is a place that is all about purpose and intent. Kanye says some outrageous and outlandish things at times, some that we support and some that we go in on him for, but who doesn’t? What he is doing in this arena has greater weight than probably anything else he has ever done, in my eyes. What he’s doing will potentially change the way that millennials interact with church. It’s a needed shift. One guy we sat with said, “If church was like this, I’d never miss a Sunday.” We’ll get back to this, though.

It’s hard for me to recall the set list. Aly Us’ “Follow Me” was dope. (They need to bring this to the house picnic.) They did Richard Smallwood’s “Total Praise.” For the church folk, the choir made this song effortless, but added a syncopation with the 808s that I will never forget. Most people know how completely perfect this specific song is, but this arrangement was PERFECTER. Yes, perfecter. The harmonies with the Amens, and breaking them down almost into footwork beats. Flipping back when they get to, “You are the source of my strength,” to hit the 808s and bring it back again. It was just... Shout out to my Second Baptist Church family that knows that Dr. Hycel B. Taylor special ending.

Then there was Stevie Wonder’s “I’ll Be Loving You Always.” That song is LOVE. I actually suggested it to my producer friend in the band a few weeks before I came to L.A. I know, that’s an extra request, and who am I? But my Mom always said, “If you never ask you’ll never know.” And yo, it actually happened. The band jammed with Kanye on the drum machine. HOW IS THIS MY LIFE? Pinch. THIS IS MY LIFE. The day before I left to go out west, my sons and I did car karaoke to this song. And how special is it that Kanye is sharing these moments with his kids, his family, his friends and the world? It’s special.

In the circular space, I was seated at eye level with Ye and the 808 machine. This was wild. You know when you’re a musician and you look at the crowd and you know who’s vibing? I was in that motherf**ker VIBING. For anyone who attends parties with me, church services, karaoke, in the car, it’s a given that music and dancing is a thing. Do you think I’m going to pull up to Kanye church and not f**k it up for Jesus (no disrespect)? With the sun beating down on all of us, the music accelerated. Then, I thought about deodorant… Have you ever started sweating hard and been hot and start thinking, How many swipes did I do this morning? Mind you, they are performing all the songs that require you to put your fully extended hands in the air… The dilemma! I just had to do a side sniff for freshness and deal with the pit stains, because I took my locs down and it was just like nirvana. We’re out here on a mountain praising God with a full choir, band and Kanye is smiling, smiling, playing the beat machine. Ni**a, whet!?

They also played some Ye classics like “Power,” “Jesus Walks,” “Good Morning,” and “Otis.” “Jesus, won’t leave us/Neva leaveeee us/NA NA,NA NA, NAH NAH NAH!” All the while, the babies are in the middle of the performance area living their best lives, dancing with their daddy. It was love. The purest love. Unadulterated God-sent love. The intensity of the band never waned, the choir never diminished, and the soloists were straight from Sister Mary Clarence for real, for real. I did the, “girl, Goodbye, you sing too good” wave about four times and I needed another cup of water, but I didn’t want to miss anything.


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A post shared by What's Hatnin'? (@whatshatninpc) on Apr 9, 2019 at 1:04am PDT

When service ended and Ye announced that Sunday Service would be at Coachella during Weekend 2, we all then proceeded further up the hill for a full catered brunch. (Note: They had the thick bacon and at brunch, that is all anyone cares about, so thank you for that.) During the brunch, folks shared stories, networked, and simply took it all in. The West/Kardashian family mingled and embraced everyone on some regular Sunday after church service ish. I sat still in awe, thankful for the experience. I thought to go over to his table to say thank you, but I chilled because, you know, sometimes you just don’t want to be extra, so I just kept it moving recapping everything with my friend and airing out my underarms.

Post-brunch, we walked back down the hill and chatted with gospel artist Ricky Dillard about how positive the music was and how transformative the experience was. Once we got back to the original holding area, we saw Ye was just standing there talking to people as they left. Now was my time.

Me: (Gives Ye a hug) Yo, thank you. Ye: Yo, I saw you vibing girl. Me in My Head: NI**A, WHAT! I SAW YOU VIBING, TOO. THAT SH*T WAS BANANAS! Me in Real Life (Remembers this is like church): I’m from Chi-town. Man, that was just amazing! It’s really going to change how young people approach church. Me in My Head: You should let me bring Cairo and Phoenix out to Coachella. Me in Real Life: I remember booking you when you came to [The University of Illinois Urbana-Champaign] back in the beginning of your career. The show was like $11. Ye: (Smiles) And look, this one cost even less. Me in Real Life: (Laughs) You’re right. You need to bring this back to the crib. Ye: Definitely, we’re on mission work!


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A post shared by Jammcard (@jammcard) on Apr 17, 2019 at 10:07am PDT

All of it was awesome. From the restorative power of the music to the purpose-driven message to the people out here giving their full glory to God. No additional anything. It was like, Let’s go praise God and that will be sufficient, that will be enough. Let’s put our full effort into praising the Lord and see where that gets us.

In retrospect, I think this energy is the same energy and same fervor that Nipsey used to inject into his community. Like, let’s see what it looks like when I empty the tank for my hood, for my people, for these kids. Nipsey being murdered on the same day of this experience felt like someone took a pin, popped the balloon and let all the helium out. After the Ye experience, we went to Malibu, then to Venice Beach to meet up with friends. That’s when the news that he had been shot six times and killed in front of his own store broke. Like many, I was at a loss for words. Just hours ago, I felt so inspired and hopeful, and now I sat in disbelief and anger. People in L.A. were so hurt. I was so hurt. It was essentially as if someone ever did something to Chance The Rapper—the hometown guy, the home team, the one that never left but instead building up his area, investing in his people. Slain.

The one thing that felt even more real after this day was the immediacy of now. Each and every moment is your moment. Waiting won’t get the job done. If you want to make an impact, you have to take the steps now. If you want a life of value, you have to move. I reflect back on the images of Nipsey and his partner Lauren London from their ethereal GQ shoot and I think about how striking those images are. They’re so beautiful. To have love captured on camera in that way and so close to him being murdered is unfathomable. In summation, whatever “it” is to you, do it now. Have that conversation, tell them you love them, make that move, invest in that business, repair that relationship, quit that job. Make it happen today, and know that regardless, whether His presence manifests through the pews of church or some rattling 808s or the warmth of the community that raised you, God is with you.

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Edison Sigua

Meet Baka Not Nice: The OVO Sound Artist Who's Actually Pretty Nice

Baka Not Nice's entry into the music industry is unlike any other. The OVO Sound signee's path wasn't always that of a music creator. In fact, Baka's first taste of the music industry was as his mentor's Drake's bodyguard, and since then, the Toronto artist's background vocals have been heard in multiple Champagne Papi records such as "Free Smoke" and "Gyalchester." Thankfully for fans who have connected with Baka through those songs, the 40-year-old artist began releasing his own music, and he did not disappoint.

After signing with OVO sound on July 27, 2017, just three days later, he released his hit single "Live Up to My Name." The song saw success around the world, peaking at number 77 on the Canadian Hot 100 chart. Later on, Baka followed up with two EP's. He released 4Milli in 2018, which spawned a certified-Platinum status in Canada and a certified-Gold in the U.S.

Most recently, Baka dropped his three-track project, no long talk. He gave VIBE a personal interview, in which he discussed the EP and his journey thus far in music.


VIBE:  I know you're currently on Drake's Assassination Vacation Tour, but you still managed to drop your latest project, and I wanted to know how was that for you, balancing being on tour with him and also dropping 'no long talk'?

BAKA NOT NICE: Actually, that project was done before tour. It was actually supposed to be released before we went on tour. However, due to attempting to get certain things like legalities, lawyers and stuff, it took a while to get certain things cleared and what not. But yeah, it was done before the tour. It just happened that it dropped while we were on tour.

And what was the creative process like making 'no long talk'? What was it like collaborating with Juicy J and Giggs?

Aw man, two legends you know? One from the UK and one from America. I feel like I was looking for a balance, so I think it worked out great. The vibe I was in was a laid-back vibe.

 I actually had another project that I was working on, I was promoting it, it's called Prada. But after all that crazy stuff happened with all the designers in America, and there was a lot of heat... I just didn't want to have to answer any questions during it. So I just put [Prada] to the side for a bit, but then I had to put some music out, some content out. So then, I just decided to work on no long talk and that's how that came up.

Why just three tracks for 'No Long Talk'?

Because I plan on releasing — I don't know if it could be a mixtape or an EP — but I plan on releasing this project in the spring or early summer. So I was just like, "Yo, I don't want to not drop anything until then." That's a long time to not have any music out there, so I decided to make a little project with two collabs.


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A post shared by Baka (@bakanotnice) on Apr 7, 2019 at 1:10pm PDT

Is that the reason why you named it 'No Long Talk,' because it is a shorter project? 

Yeah because, I didn't scrap Prada, it just wasn't the right time to put that out there. Like I said, I didn't want to leave my fans with nothing until like mid-spring or even early summer, so three songs I felt was good enough to hold them over until then.

Now, speaking about your experience on tour, how has it been so far being on tour with Drake? How receptive have the fans been to you?               

Aw man, it's been crazy and only because, you know, I would say about a year-and-a-half ago or two years ago, my personal friends would tell me, "Baka, things are different for you, you know you got fans." And I would always shrug it off like, "I don't go no fans. I don't know what you're talking about."

But now, being on tour and being on stage, I interact with the crowd and the people that are there. I want to know what's going on, what they're feeling, you know? So, I'm looking at everybody and what's amazing is they're rapping the lyrics to my song. So, then it comes back full circle like, "I really do have fans out here man." I'm just humble about it because it's new to me. 

That must be a great feeling.

It's an amazing feeling, man. The project just dropped, but they're singing those songs too, so it's like 'wow.' Pretty amazing, it's a pretty amazing feeling.

So, you're from Toronto and how do you feel that you influenced Toronto's rap scene? How do you feel it has influenced your music?

I feel that they both go hand in hand. Of course, I feel like I influenced the rap game. The only reason why I'm saying that is because I feel like I'm giving young guys from where I come from, or dudes or females or whatever, that feel like they have [an] art. I feel like they see me, and my past and where I came from, and to see where I am now, I feel like they feel like they can do it too. That they have so much opportunity. It's not just music– it can be anything.

Are there other ways that you feel like you have influenced or are influencing aside from music?

Yeah, because there's the whole street side to it, too. Where I come from they know what I've been through. It just shows that when you put your mind to something and you say, "Okay listen, I wanna go a different route. I wanna try to do something positive and help my family" and stuff like that. I think it shows younger guys that are coming up like, "Yo, listen, all this fake stuff that's out here ruining our lives, let's take a different route." The guys that are like, "I gotta be on the block, I gotta do this." You gotta get alternate paths, you can't just be like that's our only way out.

Because there are multiple ways out from where you're from. 

There's multiple. We gotta stop using that excuse, I'm tired of that sh*t for real.

You're signed to OVO Sound, and your signed to the label with PartyNextDoor and Majid Jordan, and a bunch of others. Have you ever worked with them? Do you work closely with them? What's that like?

Well, to be honest with you, they're my label mates, but they're my brothers first. Each one of us has our own different relationships. I'm definitely going to be working with my brothers. It's crazy that you bring that up because before I came out on tour, Roy [Woods] sent my assistant a few songs that he wanted me to get on. But I just didn't have the time because I was preparing for the tour. I went to them and I was like, "You guys need to make a beat, let's rock out." Things are going to be in the works, everything's just timing, you know?

How did you feel when you found out your mixtape '4Milli' was certified platinum in Canada and certified gold in the U.S.? What was that feeling of hearing that news?

My whole motto is "no long talk," so I don't really have that many words for it. But I was just really shocked because, like I said, my story will be a movie one day. It's like... it's one of those ones where you think it's all over, you think you gotta hang it up and throw it out, and then bam... a light comes. A light at the end of the tunnel, and then you take off.


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A post shared by Baka (@bakanotnice) on Feb 6, 2019 at 6:42pm PST

You said that you have music coming eventually, and that Prada is coming later. What more can fans expect from you in the future? What do you hope to bring to the table?

I hope to bring some classic music. Obviously, I want to work with my mentor Drake, obviously that's going to happen. There's other artists I want to work with too, I want to try different stuff.

I'm just into music. My whole thing is:  I just love music. Even though I didn't know I could create it until recently, I've always loved music because music is a part of my life. My father's a musician, he played the guitar for over 15 years. Music was always played in the house, you know how it goes. They always played the greatest, like Motown. I was surrounded, and then coming out of prison meeting with Drake, I was surrounded by it even more.

Coming out of prison, did that change your mindset completely? 

It had to, because prison for young black men is a revolving door. It's so easy to go back once you get out. The restrictions that they put on you, they set you up for failure. You gotta somehow break free of that. You gotta be like, "Nah enough is enough."

And you succeeded at that. Now you're doing music and you know that, [prison] is not something you want to go back to, ever.

Yeah, I don't even think about that anymore. I thank God everyday that he opened my eyes. Now, I realize that there's another way. My message has to be now, "Don't give your life up, go, f**k the clout. F**k clout."

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