Tyrese Takes To The Streets Of NYC To Promote His Album ‘Black Rose’

Tyrese took a different approach to advertising his new album Black Rose which involved hitting the streets of the Big Apple.

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The “Lately” vocalist put into action a marketing strategy that surprised unsuspecting fans who happened to either be in the same area as the Cali native, or on the same train in Brooklyn.

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Part of his reasoning for this recent run from BK to Manhattan has to do with a few opinions on the lack of real R&B albums from artists, and the nostalgia that his current project will bring back to the genre. “Is R&B dead.?? What happened to REAL R&B Fans?? Can we SAVE R&B Soul Music? Are the days of REAL singers over?? Link in my bio let’s make a statement buy the FULL ALBUM now…” he wrote on Instagram.

In these streets – NYC #BlackRoseMission

A video posted by TYRESE (@tyrese) on

Black Rose, which you can purchase here, features guest spots from Snoop Dogg, Tank, Brandy, Chrisette Michele, and Jennifer Hudson.