Liz Barclay

Stalley Continues To Rep His Home State In Upcoming New Era Collaboration

Stalley puts his "blue collar" touch on forthcoming collaboration with New Era.

Besides his smooth rap cuts, Ohio rapper Stalley is known for three things: his affinity for classic cars, a stealthy sneaker game and rocking the Cleveland Indians' Crooked C hat like a uniform.

Fresh from releasing a new mixtape dubbed The Laughing Introvert, the Blue Collar Gang leader is already onto his next project: an upcoming hat collaboration with international lifestyle and sports brand, New Era.

On a sunny Monday afternoon in New York City (Aug. 24), an Indians jersey-clad Stalley strolled into New Era's New York City office and let VIBE sit in on a private design session where the rapper put his skilled sartorial eye to use. Here, the bearded MC shares the details on his New Era collaboration, throwing a pitch at an Indians game as a kid and his latest tape.—Ashley Monaé

VIBE: How did the idea of this collaboration with New Era come about?
Stalley: I’m a big fan of New Era. Always have been since I was a child. We’ve built a relationship over the years so the idea of the collaboration was a mutual thing.

Can you recall the first New Era hat you copped as a kid?
Wow, that’s a good question. It probably wasn’t an Indians hat, which is funny. [Laughs.] It might have been a Cavaliers hat. Nope, I’m lying actually. It was an Indians hat. I remember it was either third or fourth grade, and I got to throw out the first pitch at the game. It’s really a crazy story. My elementary teacher's husband worked with the minor league team, the Akron Arrows. I did well in school and her, her husband and two daughters took me to the game. They surprised me with throwing out the first pitch. Sandy Alomar was the catcher at the time. And that’s when I got my first hat, an Indians hat.

Welcome to the big leagues. #FirstPitchStalley

A photo posted by stalley (@stalley) on

Wow, that's funny because you're always rocking the Crooked C hat.
I like to take responsibility for making the Crooked C hat popular actually. [Laughs.] I remember looking for a different Indians hat because I always wore the Ohio Crown or something repping the state, and I wanted something other than those traditional styles. I think I found it in, like, Cooperstown. I remember telling my manager to order every single one they had on the site. I wore them a lot, and fans used to always ask me where I got them but I couldn’t tell them because I got them off the site. I didn’t know of any actual stores that sold them. But after a while, I started seeing them in a few different places, and people would come to my shows and ask me to sign them, so it’s a really cool thing.

Aside from this collaboration, you have your own clothing line with your brand Blue Collar Gang, too. Are you just as hands-on in the designing process?
Definitely. Outside of music, people know me for cars, fashion and sneakers. I’m definitely hands-on with everything because I’m real big on the particulars. I want everything to look right. I want everything to be a direct reflection of something I would actually wear, and not just making something for the consumer. I myself want to be able to wear the things I’m putting my brand on and feel confident and comfortable selling it myself. It’s hard to sell something if you wouldn’t sell it yourself, you know.

READ: Stalley Seizes His Moment With Debut Album ‘Ohio’

So how would you describe your personal style since it's a direct reflection of your brand?
Just like my cars, man. Clean and classic. [Laughs.] I come from the Midwest and everyone was hardworking and real blue collar, so that’s where Blue Collar Gang comes from. Massillon is as blue collar as it gets. There are 32,000 people and a lot of them wore uniforms, whether they were cops, firemen, mechanics, or working at steel factories. That type of industry is heavy so growing up, I always saw people dressed up, whether it was a suit or Dickies or Carhart. That’s really where my style comes from so it's always been simplistic, clean and to the point. I wanted the collaboration with New Era to have the same feel—something clean that you could wear everyday. It's not loud and you could throw it on with anything.

A photo posted by stalley (@stalley) on

What can fans expect from the upcoming collaboration?
Tradition and pride. Where I’m from, New Era definitely represents tradition, so in a sense, sports memorabilia is equivalent to a collector’s items or even a trophy. For a lot of people, this is as close that we can get to being a part of the team, you know [Laughs.] This is how we show our pride so I definitely wanted to bring that feeling to Ohio and stamp it with my brand, as well as give back to the city and state, and give them something that can be proud to wear. I want them to be able to go to the games, to school and even to work with this hat on and feel proud that someone from this state is representing their home team at the same time.

We can't forget to mention the latest mixtape you put out titled The Laughing Introvert. You just dropped your debut album, Ohio, in late October of last year and you're already back. What prompted this release?
I’m always working and I'm always in the studio creating, so really I wanted to give the fans something. I know a lot of them supported me with the album and came out to the tour stops I've had here in the States and overseas, so I felt like it was time to give them something. My music is naturally for the summer and warmer months too, so I had to give them something they could ride to and enjoy. The project is short with only seven tracks, but it definitely captures a certain vibe I wanted to give off. I feel like there’s no fun or feeling in the music anymore so I wanted to give the people a project that they could enjoy and really create a sound that people would forever remember where they were when they first heard it.

Unlike Ohio, The Laughing Introvert doesn't have big name features. Was that a conscious effort on your part?
Yeah, I just wanted it to not be so feature-heavy and just put together good music on my own. It was a conscious decision, but at the same time it wasn’t because I was just working and vibing. It’s funny actually because the few guys that are featured just happened to stop by the studio and we’d work. It just happened to be the right situation at the right time, and everything came together perfect.

Stream Stalley's The Laughing Introvert here.


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Allen Berezovsky

Lauren London Debuts The Marathon Clothing x Puma Collection

The Marathon Clothing and PUMA are teaming up once again. The brands will be collaborating in honor of the late Nipsey Hussle. His wife, Lauren London, debuted the Marathon Clothing x Puma’s “Hussle and Motivate” collection on social media on Thursday (Jan. 23).

London is featured in the line's campaign shoot with Hussle's close friends, YG, J. Stone, and Pacman Da Gunman. Per a press release: "After first releasing in September 2019, PUMA will re-issue key pieces from the collection for fans and supporters including co-branded tracksuits and t-shirts featuring checkered patterns and TMC motifs, as well as PUMA’s signature California sneakers in black and white iterations."


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A post shared by Lauren London (@laurenlondon) on Jan 23, 2020 at 5:56pm PST

Another image from the clothing collaboration shows London wearing a white sweatshirt with a message that reads, “We (The Marathon Clothing) honor the unwavering faith of those that never quit. Our products represent their testimony. Life is a marathon.”

A portion of the net proceeds from PUMA’s sales of the PUMA x TMC Collection will go directly to the Neighborhood “Nip” Foundation. Beginning February 1st, the collection will be available again in select retailers and on PUMA's official website.


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A post shared by Lauren London (@laurenlondon) on Jan 23, 2020 at 5:58pm PST

London previously linked with Puma for a viral video campaign paying tribute to her longtime love. Hustle, whose Victory Lap recently went platinum, will be celebrated at the 62nd annual Grammy Awards with a tribute featuring YG, Roddy Ricch, Kirk Franklin, DJ Khaled, and John Legend.

The 2020 Grammy Awards will air on Sunday, Jan. 26 at 8 p.m. ET on CBS.

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Getty Images

Beyoncè’s Ivy Park x Adidas Collaboration Is Already A Major Success

The internet has been buzzing with anticipation for Beyonce’s new Ivy Park x Adidas collaboration so its no surprise that the line sold out in a day. Pre-sale items from the new collection, and Bey’s first with Adidas after dropping Top Shop and becoming the sole owner, went on sale on Friday (Jan. 17). By the end of the day, the only items still available were Ivy Park socks and even those were sold out by Saturday.

The line consists of an orange burgundy and off-white color pallet and includes track pants, jackets, hoodies, dresses, sneakers, bras, bodysuits, cycling shorts, fanny packs, and more.

Live on 12 PM PST

— BEYONCÉ (@Beyonce) January 17, 2020

Beyoncé for adidas x IVY PARK.#adidasxIVYPARK

— BEYONCÉ LEGION (@BeyLegion) January 17, 2020

“My team has worked hard with the adidas team in bringing my vision to life for the first collection and I am grateful and proud,” Bey said in a statement last year. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

Prior to the launch, Bey gifted some of her celebrity friends and family members including her mother, Tina Lawson, Kelly Rowland, Yara Shihidi, Janelle Monae, Ciara, and stylist June Ambrose, with the entire Ivy Park x Adidas collection.

Portions of the collection are still available at select Adidas stores, as well as Nordstorm, Bloomingdale’s, ASOSA, Finish Line and Foot Locker.

In other Yonce news, the “Spirit” singer reportedly signed a new publishing deal with SONY/ATV.

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Beyonce Knowles-Carter attends the European Premiere of Disney's "The Lion King" at Odeon Luxe Leicester Square on July 14, 2019 in London, England.
Gareth Cattermole/Getty Images for Disney

Beyoncè Shells Out Ivy Park Goodies To Janelle Monae, Yara Shahidi, Kelly Rowland And More

We're less than 24 hours away from the full release of Beyoncè's Ivy Park collaboration with Adidas and fans are beyond ready, thanks to her brilliant orange box preview.

The entertainer and businesswoman gifted her family and celebrity pals with treasure trunks of goodies. From Solange to Yara Shahidi, celebs shared pieces from the collection on social media this week. Adidas announced its multi-year partnership with the mogul last April, making history in the process. The singer is the first black woman to be the sole owner of an athleisure brand. Bey took the steps to own the brand entirely after her initial collab with Topshop in 2016 by purchasing the shares of Phillip Green after sexual harassment claims were filed against him.

“It’s a dream come true to re-launch IVY PARK as the sole owner,” Beyonce said in a statement. It’s her first collaboration with adidas but not her first time building buzz for a product. The legend cleverly shared the mysterious orange boxes in all shapes in sized to her friends, thus creating quite the conversation on social media.

Ivy Park is also creating bigger conversations in the corporate world. According to a November research note by Bank of America Merrill Lynch, Ivy Park's sales can slowly surpass Kanye West's Yeezy line.

“In-line with adidas approach on other franchises, we would expect there to be a low volume, high priced launch ... to create brand heat and in the following years the brand will likely become more democratized,” the note says.“Initially, Ivy Park will be smaller than Yeezy, but Ivy Park has the potential to be larger, if managed properly,” says Matt Powell, a senior footwear analyst at NPD Group.

We love to see it.

See the celebs bask in their Ivy Park glory below.

Tina Lawson


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I love this couture beautiful Orange IVY PARK Adidas dress thanks @beyonce. @ivyparkadidas @ivypark. @beyonce. @dougspearman

A post shared by Tina Knowles (@mstinalawson) on Jan 12, 2020 at 1:27pm PST

Reese Witherspoon


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Thank you, @Beyonce for the #IvyPark swag!

A post shared by Reese Witherspoon (@reesewitherspoon) on Jan 15, 2020 at 2:28pm PST

Janelle Monae


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Thank you Bey for these @weareivypark pieces ! And a special thank you for my new hide out where I’ll bey escaping my duties . S O proud of you ! Luhhhhh uuuuu @beyonce swiiiipe ☄️

A post shared by Janelle Monáe (@janellemonae) on Jan 15, 2020 at 10:35pm PST

Hailey Bieber

[email protected] unboxing her #adidasxIVYPARK package.

— BEYONCÉ LEGION (@BeyLegion) January 15, 2020

Kelly Rowland

[email protected] unboxing her #adidasxIVYPARK package.

— BEYONCÉ LEGION (@BeyLegion) January 16, 2020

Yara Shahidi


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A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on Jan 10, 2020 at 11:41pm PST

Scottie Beam


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Check my instastories to see what Beyonce SELECTED for me. Lmfao! Thank you so so much @weareivypark @beyonce ✨ THE INFEED PHOTO IS COMING!

A post shared by scottiebeam (@scottiebeam) on Jan 17, 2020 at 6:48am PST

Ellen DeGeneres

Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas

— Ellen DeGeneres (@TheEllenShow) January 15, 2020

Missy Elliott

Thank you so much @Beyonce I am soooooooo humbly grateful you are a GEM! Lol the box was so big I was scared to open I thought a whole human was gonna jump out but this FYE sis #IVYPARK I LOVE IT!

— Missy Elliott (@MissyElliott) January 16, 2020


[email protected] unboxing his #adidasxIVYPARK package.

— BEYONCÉ LEGION (@BeyLegion) January 14, 2020


Zendaya has gotten her Ivy Park box....#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas

— Yoncé Headlines (@YonceHeadlines) January 15, 2020

Kim Kimble


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Thank you @beyonce @weareivypark @adidas for this drip and I’m going to buy some as well

A post shared by Kim Kimble (@kimblehaircare) on Jan 15, 2020 at 4:07pm PST

Rita Ora

Rita Ora out and about in her Ivy Park x Adidas wear.

— Beyoncé, Period! (@ourhermitage) January 16, 2020


Diddy’s son, Quincy, also got a box of the upcoming Ivy Park/Adidas collection, officially dropping on the 18th of January, 2020

— Beyoncé, Period! (@ourhermitage) January 12, 2020

Cardi B


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That new @weareivypark bomb

A post shared by Cardib (@iamcardib) on Jan 13, 2020 at 10:15pm PST

Laverne Cox


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#mood4eva in my Adidas X IVY Park ... #mood #TransIsBeautiful @adidas @weareivypark @beyonce #DisclosureDoc

A post shared by laverne cox (@lavernecox) on Jan 16, 2020 at 12:00pm PST

Michelle Williams


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Looks coming soooooooooon!!! “I GOT IT” by @rickydillard is appropriate! @beyonce @weareivypark @adidas!! Ok bye for now!!

A post shared by Michelle Williams (@michellewilliams) on Jan 16, 2020 at 2:03pm PST


Solange getting the Ivy Park x Adidas from her sis

— | IVY PARK X ADIDAS ON JAN 18th (@beysarayonce) January 15, 2020

Kendall Jenner

Kendall Jenner got a Ivy Park box...#IvyParkXAdidas #IvyPark #adidasxIVYPARK #adidas

— Yoncé Headlines (@YonceHeadlines) January 17, 2020

Keke Palmer


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why do i feel like the whole planet earth is going to wear ivy park? — #beyonce #beyoncé #queen #queenb #yoncé #rumiandsir #rumiandsircarter #rumicarter #sircarter #blueivy #blueivycarter #jayz #jayonce #beyonceandjayz #thecarters #sashafierce #beyhives #beyhive #beckywiththegoodhair #ivypark #ivyparkbeyonce #weareivypark #ivypark2020 #2020 #beyonce2020 #beyoncephotoshoot #beyonceoutfit #flawless

A post shared by (@bivyslife) on Jan 17, 2020 at 4:36am PST

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