Fresh Dressed: FILA Makes A Comeback With Exclusive Urban Outfitters Line
The legacy of sporting style has returned.
FILA had its run back in the 80s and 90s, and now Urban Outfitters is picking up where the once popular sportswear brand left off.
Urban has collaborated with FILA for an exclusive retro-inspired collection solely for the ladies. So if you were in the market for classic windbreakers, polo dresses, bucket hats or Cage high-top sneakers, you're in luck.
Senior VP of FILA USA told WWD, their hopes for the collaboration is to welcome millennials to the brand's "legacy of sporting style." "The new FILA product range combines retro elements from our iconic heritage with modern, on-trend touches. The collaboration will appeal to Urban Outfitters’ shoppers looking for vintage-inspired pieces with a fresh update.”
The 16-piece collection features a reasonable price point ranging from $28 to $128. FILA +UO is now available in 94 Urban Outfitters store location as well as online.