Kid Ink's Tha Alumni Music Group Teams Up With Ethika For Second Collab
Leader in fashionable undergarments, Ethika, is back with a second collaboration featuring Kid Ink's Tha Alumni Music Group.
Last year's partnership was a success, selling out online and at select retailers within just days of the release.
This follow-up combines Ethika's focus on creating the perfect fit and infusing it with style and Alumni's love for both music and streetwear culture. “With this second collaboration, we wanted to use the palm print to give the pair a little more of that LA and California feel," said Kid Ink. "Ethika makes a great product that fits in perfectly with Tha Alumni line."
Featuring no-pull down, no gathering and breathable stretch cotton fabric, the Tropical Boxer Brief is a definite undergarment staple at just $25 for men's sizes and $15 for boy's.
“When you believe in something enough, there's nothing that can stop you from achieving it, that’s been the juice behind Ethika’s build,” said Ethika Founder Malcolm McCassy. “Kid Ink embodies that same creative drive to get what’s yours, and stop at nothing until you do. It’s a natural fit, Ink’s music inspires our athletes, while a mix of his inspiration came from watching athletes like Pastrana, and Sheckler growing up. Psyched to have a young legend like Ink and Tha Alumni part of the Ethika familie, all about good people backing good people!”