Bevel Find Your Barber
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Exclusive: Bevel Has Launched An Easy New Way To "Find Your Barber" Nationwide

Walker & Company Brands has released their new nationwide life-fixer, "Find Your Barber: Bevel’s Guide to the Best Barbershops."

Ask any woman who cares about the upkeep of her tresses how hard it is to find a trustworthy hairdresser when in a new area and the deep sighs will be nearly identical. The same goes for men and their barbershops. Venturing outside of one's staple barber requires equal parts faith and research, since finding new shops often depends on word of mouth and friends' suggestions.

Enter Bevel, Walker & Company Brands' flagship brand with the intention of helping people of color acquire better shaves through quality products and education. Today (Nov. 10), they are celebrating the nationwide launch of "Find Your Barber: Bevel's Guide to the Best Barbershops."

"We used to do a series called Inside the Shop, in which we would go and feature some of the most prominent barbers around the country. And we started to continue and search more and more, and it was really difficult to find barbers, when you’re doing it from afar," explains Cassidy Blackwell, who leads Walker & Co.'s brand marketing. "Yelp doesn't have barbershops that specifically focus on men of color. And there’s no easy repository or way of finding those shops, so one of the ideas we had was to build that ourselves."

"Find Your Barber" already launched in New York, but today, the platform has officially expanded to Atlanta, Chicago, Charlotte, Dallas/Fort Worth, Philadelphia, The Bay Area and Washington, D.C., with eventual plans to explore international territories.

The complexities of "Find Your Barber" are really what makes the resource special. Not only does it give you a list of several shop options you have in a given area, but it gives you a in-depth run down of what to expect when you get there. There are hi-res images of the shops, interviews with the barbers in the shops, their hours, how long they've been in business, how many chairs are in the shop, whether they take appointments and if they're cash only or take credit cards. "That helps the person figure out if the shop is for them," Blackwell says. "Each editorial write up ends with a few lines that says, 'This shop is for you if,' and in those three lines, we’ve included a very distinct, concise description whether or not a shop is for you." Whether the shops are quiet, one-chair operations or the stereotypical barbershops you imagine with board–playing, guys shouting, politics being talked, they jot all of that down to find the best fit for the reader.

And how exactly does Bevel make sure that the shops being listed are of quality? Yes, there are recommendations forms available, but the company makes sure to personally check out every possible shop.

"It's more about the comprehensive services being offered at the barbershop, especially because Bevel is also focused on the problem of razor bumps," Blackwell says. "When you see a barber taking great care of their client from start to finish including things like the use of a hot towel, straight razor shave, and/or shampooing the client, we are sure to call these services out and tie back to bigger trends we are seeing. But there exist those types of shops where you go and nobody is there to talk to you. The barber is on his cellphone the whole time. It’s unwelcoming and not as clean as you would like to see as sort of the sanitary standard. So we want to make sure that we are recommending places that upload that high quality of service. They’re not all about salon-esque experiences because some guys don’t want that and we recognize that. But more often than not, customers want a rewarding experience that includes the banter, the sports talk, that authentic feel, and we have the opportunity with this project to show the spectrum of services available so that people could make the decision that’s best for them.”

“We see this as another way to make health and beauty simple for people of color,” said Tristan Walker, Founder and CEO of Walker and Company Brands, the makers of Bevel. “We want to help people find the barber they need, so they can look and feel their best regardless of how and where they get their shaves."

Bevel and their editorial site, Bevel Code, have become a trusted place for men of color to go to learn about the safest ways to shave and indulge in the many facets of barber shop culture. Even VIBE's Editor-in-Chief Datwon Thomas is in on the Bevel gem.

Head to the site now to explore the best barbers in your area or area-to-be.

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If You Haven't Heard, Beyonce And Peloton Have Partnered Up For The Culture

Beyoncé and  Peloton are uniting for the culture. To spotlight the annual Homecoming season celebrated at historically Black colleges and universities (HBCUs) across the nation, the Grammy award-winning entertainer has signed a multi-year partnership with the global interactive fitness platform.

“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said the Ivy Park founder in the official press release. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way."

To add to the unprecedented moment, students of select HBCUs (Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University) will be gifted with a 2-year Peloton Digital membership by the end of this month. "I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens,” added Queen Bey in her statement.

The two brands have worked closely on the creation of themed workout experiences for Peloton's streamed fitness classes. The "Beyoncé Artist Series" class schedule kicked off this week with the On Demand cycling class "Beyoncé Two for One Ride" taught by the platform's two of Peloton's prominent Black instructors, Alex Toussaint and Tunde Oyeneyin. Other exercise classes include "Beyoncé Yoga Flow," "Beyoncé Full Body Strength," "Beyoncé Bootcamp," and more on the Peloton App —all taught by instructors of color. The last class will take place on Saturday, Nov. 14 at 10 am ET.

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Artist Hebru Brantley Collabs With Bombay Sapphire To Support Black Lives Matter Chicago

The front lines of various movements can be filled with not only the physical presence of people but also the creative spaces that support the way. Visual artist Hebru Brantley is adding to the Black Lives Matter Chicago organization with the help of spirits brand Bombay Sapphire. Brantley, a Chicago native, is world-renowned for his artistry. His images and symbolism of blackness gives colorful scenes of spirited aviation and flash worthy stylishness with his young Fly Boy and Lil Mama characters.

For his link up with the Gin brand, Brantley drew on more universal themes as stated in the press release for the union, it's "an extension of Stir Creativity, the global platform from Bombay Sapphire, the Hebru Brantley Limited Edition embodies the brand’s mission to inspire and awaken the creative potential within everyone." The 750 ML bottle went on sale on July 1st and retails for $26.99. A portion of the proceeds will help BLM Chicago in their efforts against racism.

Brantley spoke to VIBE on the collaboration, raising Black children and his place of inspiration. To purchase the collab bottle click here at Reserve Bar.

VIBE: How did this Bombay collaboration come about? 

Hebru Brantley: It all started with me being a part of the Artisan Series back in the day. I had a very successful Miami Art Week experience as a result, which was a turning point in my career. Since then, the brand has been a big supporter of my various creative ventures, like sponsoring the opening night of Nevermore Park, immersive art experience, and one of my most ambitious projects to date. Meanwhile, Bombay Sapphire approached me about doing a very special project, which was designing their first-ever artist-designed limited-edition bottle. I want it to inspire hope for a better future and shine a light on the courage and resilience of Black people in America. It felt only right that Bombay Sapphire and I were able to do this together to benefit Black Lives Matter Chicago, to support the critical work they do in fighting for racial justice in my hometown.

Despite COVID-19 and the country confronting systemic racial injustices, where you are drawing your inspiration from these days?

I've always drawn inspiration from film, TV, comic books, my culture, and history, so not much has changed there. What feels different is my motivation to get out what I create, there is an even greater sense of urgency for me now then there was before. I am grateful for the opportunity to uplift and inspire and I feel that my message really resonates with people now more than ever.

Speaking of racial injustice, we saw your Harper’s Bazaar editorial and as a father raising Black children, what are some conversations you're having with them that you didn't have growing up?

A lot of the conversations are the same or similar to the ones I had with my parents growing up. The only difference is that I was taught to be aware of racism and certain incidents felt historic. For my kids they're living in a racial justice movement, we are living part of history. The conversations and relevance to those conversations are true and current. They're on TV, on social media for my kids to see and experience firsthand.

Besides Bombay, what other projects are you working on?

I'm working towards a few exhibitions in 2021, brand collaborations, etc. We have some exciting things coming up, so stay tuned.

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DJ Snoopadelic, aka Snoop Dogg, performs at the Rookie of the Year Party during Pepsi Zero Sugar presents Neon Beach at Clevelander at the Clevelander South Beach on January 30, 2020 in Miami Beach, Florida.
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Snoop Dogg Is Dropping His Very Own Wine Bottle

Snoop Dogg will soon release his very own wine blend, thanks to his multi-year deal with Australian winery 19 Crimes owned by Treasury Wine Estates. The name of his first bottle? Snoop Cali Red.

"I've been a fan of this wine, and I'm excited to unveil my Snoop Cali Red this summer and share the experience with all my fans," said Snoopzilla in a press release. "It's one of the most successful brands in the market, so I'm more than eager to bring this collaboration to the world!"

TWE marketing vice president John Wardley added: "Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family. Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red."

The actual bottle's label is set to feature a photo of a hooded Snoop while the actual blend consists of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. As for how much a bottle will cost? $12 USD. "Snoop Cali Red" hits shelves in Summer 2020 at select wine stores. For more information or to locate a store near you, visit 19crimes.com.

Bonus: Earlier this month, a comedic rendition of Snoop Dogg's "Gin and Juice" made rounds on social media platforms. Watch it below.

 

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