Bevel Find Your Barber
bevelcode.com

Exclusive: Bevel Has Launched An Easy New Way To "Find Your Barber" Nationwide

Walker & Company Brands has released their new nationwide life-fixer, "Find Your Barber: Bevel’s Guide to the Best Barbershops."

Ask any woman who cares about the upkeep of her tresses how hard it is to find a trustworthy hairdresser when in a new area and the deep sighs will be nearly identical. The same goes for men and their barbershops. Venturing outside of one's staple barber requires equal parts faith and research, since finding new shops often depends on word of mouth and friends' suggestions.

Enter Bevel, Walker & Company Brands' flagship brand with the intention of helping people of color acquire better shaves through quality products and education. Today (Nov. 10), they are celebrating the nationwide launch of "Find Your Barber: Bevel's Guide to the Best Barbershops."

"We used to do a series called Inside the Shop, in which we would go and feature some of the most prominent barbers around the country. And we started to continue and search more and more, and it was really difficult to find barbers, when you’re doing it from afar," explains Cassidy Blackwell, who leads Walker & Co.'s brand marketing. "Yelp doesn't have barbershops that specifically focus on men of color. And there’s no easy repository or way of finding those shops, so one of the ideas we had was to build that ourselves."

"Find Your Barber" already launched in New York, but today, the platform has officially expanded to Atlanta, Chicago, Charlotte, Dallas/Fort Worth, Philadelphia, The Bay Area and Washington, D.C., with eventual plans to explore international territories.

The complexities of "Find Your Barber" are really what makes the resource special. Not only does it give you a list of several shop options you have in a given area, but it gives you a in-depth run down of what to expect when you get there. There are hi-res images of the shops, interviews with the barbers in the shops, their hours, how long they've been in business, how many chairs are in the shop, whether they take appointments and if they're cash only or take credit cards. "That helps the person figure out if the shop is for them," Blackwell says. "Each editorial write up ends with a few lines that says, 'This shop is for you if,' and in those three lines, we’ve included a very distinct, concise description whether or not a shop is for you." Whether the shops are quiet, one-chair operations or the stereotypical barbershops you imagine with board–playing, guys shouting, politics being talked, they jot all of that down to find the best fit for the reader.

And how exactly does Bevel make sure that the shops being listed are of quality? Yes, there are recommendations forms available, but the company makes sure to personally check out every possible shop.

"It's more about the comprehensive services being offered at the barbershop, especially because Bevel is also focused on the problem of razor bumps," Blackwell says. "When you see a barber taking great care of their client from start to finish including things like the use of a hot towel, straight razor shave, and/or shampooing the client, we are sure to call these services out and tie back to bigger trends we are seeing. But there exist those types of shops where you go and nobody is there to talk to you. The barber is on his cellphone the whole time. It’s unwelcoming and not as clean as you would like to see as sort of the sanitary standard. So we want to make sure that we are recommending places that upload that high quality of service. They’re not all about salon-esque experiences because some guys don’t want that and we recognize that. But more often than not, customers want a rewarding experience that includes the banter, the sports talk, that authentic feel, and we have the opportunity with this project to show the spectrum of services available so that people could make the decision that’s best for them.”

“We see this as another way to make health and beauty simple for people of color,” said Tristan Walker, Founder and CEO of Walker and Company Brands, the makers of Bevel. “We want to help people find the barber they need, so they can look and feel their best regardless of how and where they get their shaves."

Bevel and their editorial site, Bevel Code, have become a trusted place for men of color to go to learn about the safest ways to shave and indulge in the many facets of barber shop culture. Even VIBE's Editor-in-Chief Datwon Thomas is in on the Bevel gem.

Head to the site now to explore the best barbers in your area or area-to-be.

From the Web

More on Vibe

Tiffany "New York" Pollard Hilariously Stars In Fenty Beauty's Gift Guide

We're deep into the holiday season, and it's clear that Rihanna's Fenty Beauty reign just won't let up. The 30-year-old Bajan star recently called upon the first lady of ratchet reality television, Tiffany Pollard – also known as "New York" from VH1's Flavor of Love and I Love New York –  to star in her latest video campaign vlog for the cosmetics line.

The 36-year-old reality show star looks fabulous in the nine-minute video uploaded on Sunday (Dec. 16), wearing brown lipstick with shoulder-length curly, black hair, acrylic nails, and gold jewelry on her neck and wrist.

Pollard gets straight to the point in the video starting, with the Pro’Filter Foundation saying "I feel younger and thinner, I didn’t know it could do all that, but it’s doing it!"

Other products from the Fenty Beauty collection includes the Killawatt Foil palette, the Frost Bunny-Frost Hunny-Frost Money eye, and lip sets and Gloss Bomb in Fu$$y. Pollard does what she does best while she speaks about on the various items, and she doesn't hold back on the profanity nor the R-rated commentary.

When the former I Love New York star posted a snippet of the vlog to her Instagram, she received a lot of love from her Hollywood peers under the post including Rachel True (The Craft), Dascha Polanco (OITNB), Melyssa Ford, Perez Hilton and her former castmate from Flavor of Love, Deelishis.

Despite her current absence on reality television on the moment, Pollard continues to stay relevant as memes and GIFs of her during her time on love show competitions lives on, as well pop-up exhibits of her in museums.Check out New York in Fenty Beauty's new gift guide video above.

 

View this post on Instagram

 

The @fentybeauty Christmas 🎄 gift 🎁 guide💄featuring yours truly is OUT NOW! Go check it out #fentybeauty @fentybeauty Thank you so much for letting me be a part of this‼️🎉 @badgalriri LOVE ❤️ YOU ALWAYS 💯💋🙌🏾

A post shared by Tiffany Pollard (@tiffany_hbic_pollard) on Dec 16, 2018 at 4:33pm PST

READ MORE: Tiffany Haddish Was Almost A Contestant On 'Flavor Of Love'

Continue Reading
Ezra Shaw/Getty Images

Stephen Curry Inspired By 9-Year-Old To Provide Curry 6 Shoes For Girls

Proving to be more than just an expert shooter from the free-throw line, Stephen Curry has managed to do right by the majority of the people in his life, including a young girl he's never met.

After receiving a handwritten letter from 9-year-old Riley Morrison, the precocious kid pointed out one minor issue with the Golden State Warrior's latest Curry 5 shoes — the sneakers were not manufactured in girls' shoe sizes.

hey @stephencurry30 can u help? pic.twitter.com/3jwuEc776B

— Liz Plank (@feministabulous) November 26, 2018

"My dad and I visited the Under Armour website and were disappointed to see that there were no Curry 5s for sale under the girl's section," the aspiring basketball player wrote.

Quickly swooping in for the save, the 30-year-old athlete responded with a written note, saying, "I appreciate your concern and have spent the last 2 days talking to Under Armour about how we can fix the issue." Continuing the letter, the father-of-three went on to say, "I am going to send you the Curry 5's now and you will be the first kid to get the Curry 6."

pic.twitter.com/2Yhz69rysE

— gu-c (@guchawney) November 29, 2018

In a statement to VIBE, Dean Stoyer, VP, Global Brand Communications for Under Armour explained the shoes were intended to be worn by girls and boys.

"Thanks to Riley and Stephen, we’re correcting a simple yet critical error. We’ve actually offered Curry signature footwear in youth sizing for boys and girls since the initial Curry 1; however, labeling that youth sizing for “Boys” and not designating for boys and girls, was simply wrong," he said. "Beginning now and moving forward our youth sizes will be properly labeled on UA.com to reflect co-gender “Grade School” sizing, and on boxes beginning with the first youth sizes of the Curry 6 delivering this spring."

Working diligently to correct the mistake, Curry proceeded to invite the young fan to an event for International Women's Day in March.

Looks like everyone wins, including Riley and girls all over the nation.

READ MORE: Stephen Curry And Viola Davis To Executive Produce 'Emanuel' Doc On Church Shooting

Continue Reading
Getty Images

Wu-Tang Clan Taps Teyana Taylor To Model New Lipstick Collab

On Thursday (Nov. 1), the iconic hip-hop collective Wu-Tang Clan announced to Billboard that they teamed up with Milk Makeup to launch their first-ever cosmetics line with Teyana Taylor as the star of the campaign.

Wu-Tang, who is heavily inspired by Chinese culture, are no strangers when it comes to extending their brand beyond music. In the past, the Staten Island group has had a line of sneakers via a partnership with Nike and spent this year launching an apparel collection of streetwear for different seasons.

However, this is the first time the group hopes to reach to the hearts of ladies everywhere with the new lipstick collection. Wu-Tang's RZA told Billboard that his wife is a fan of Milk Makeup products. "My wife has a cool perspective about makeup [because] in her youth, she was in the modeling circles," RZA said.

"She is a fan of Milk Makeup's products, and when [Rassi and I] talked about forming a collaboration that reflected our NYC sensibility, and philosophy makeup became the unique and unpredictable choice," he added. "The Milk Makeup collaboration was spearheaded by my wife."

The 46-second commercial for the limited-edition product features Teyana Taylor performing karate moves on a roof with the NYC skyline in the background. Dressed in an all-black battle suit with long sleek black hair, Taylor is focused on her kung-fu styled moves as the video goes into slow-motion.

Taylor, who featured Wu-Tang on a remix to her 2018 single "Gonna Love Me" spoke with Milk about the new venture. "[Working with Milk and Wu-Tang] was a no-brainer. I have been a huge fan of Wu-Tang forever and I love the modern energy of Milk Makeup. When I saw the quality of the lipstick with the custom-sculpted dragon on the bullet, I was impressed—it's like a work of art."

The limited-edition collection is currently available exclusively on MilkMakeup.com. Each of the lipsticks can be bought separately for $55 each or all together for $440. Along with the collection comes a 24 karat gold compact mirror ($75) and a makeup pin set ($18) that can also be bought separately.

Will you be buying one for the holiday season?

 

View this post on Instagram

 

WU-TANG X MILK MAKEUP 美 AVAILABLE NOW - We are unleashing a ❗️limited-edition❗️collection of 8 luxe Lip Colors in collaboration with Wu-Tang that balances sacred Chinese ingredients with high-payoff colors. - The longwear Lip Colors, each named after the eight earthly elements of the I Ching Trigrams ☯️ are housed in a specially-made component, revealing a custom-sculpted dragon upon opening. 🐲CHI (high shine red) 🐲SACRED (rose gold glitter) 🐲FIRE (matte orange red) 🐲FLOW (high shine rosy beige) 🐲FREQUENCY (purple glitter) 🐲SOURCE (high shine burgundy) 🐲CYPHER (high shine brown) 🐲RUCKUS (high shine hot pink) - Our #wutangxmilkmakeup Lip Colors available NOW exclusively on milkmakeup.com - Video features ME! Original beat produced by @RZA Campaign video produced by @whoodencollective

A post shared by Jimmy Neutch- Shumpert (@teyanataylor) on Nov 1, 2018 at 10:39am PDT

READ MORE: Teyana Taylor Enlists Wu-Tang Clan For “Gonna Love Me” Remix

Continue Reading

Top Stories