Pusha T On Kanye West’s ‘SWISH’ Album: “You Guys Are In For A Treat”
Pusha T is only one month into his new role as president of G.O.O.D. Music but the rapper continues to make it clear that he means business. The Virginia native sat with Rolling Stone to discuss all things G.O.O.D., including Kanye West’s upcoming album, SWISH, his own project, and the future of the label.
The rapper, real name Terrence Thornton, started by revealing that although his involvement with Yeezy’s forthcoming release has been minimal, the project will be well worth the wait.
“But everything I’ve heard is phenomenal and it has nothing to do with any of the other records that were released before,” he said. “That’s all I can really say about it. He’s super meticulous about the messaging about his album but you guys are in for a treat.”
G.O.O.D. Music fans are hoping that King Push has a treat of his own up his sleeves because two years after the release of his debut solo album, My Name Is My Name, the 38-year-old is prepping the release of his next project Darkest Before Dawn.
The rapper, who led the new album with “Untouchable,” a Biggie-sampled track released in November, said that his upcoming project is distinctly different than its predecessor.
“I feel like ‘My Name Is My Name’ is a bit more lighthearted than what I just created,” he said. “I sat with Timbaland, I sat with Kanye, I sat with Sean Combs, Boi-1da, Nashiem Myrick, Mario Winans, Baauer, Mano and got from each of them the darkest part of their souls on these beats, and it marries everything I’m doing right now lyrically.”
As the label adjusts to Pusha T’s management, the rapper also discussed the musical future of Kanye West’s conglomerate.
“I feel like the music should stay on the course of what it’s been doing and stay with everything that’s creative,” he said. “I mean, I feel like we’ve been sticklers for creativity and things that have staying power. As far as new artists go, we’re going to continue looking in that direction and keep making wise choices in regards to artistry.”
And for those looking to join the likes of Big Sean, Teyana Taylor, and more on the G.O.O.D. roster, Pusha wants a self-starter and nothing less.
“If we’re talking rap, I’m talking about fully self-contained artists that have a vision,” he said. “I feel like that’s what’s happening in hip hop right now, especially with the kids. These kids are totally self-contained, they have very strong outlooks and they’ve accumulated their own following. They created their own touring circuits and they shoot their own videos. It’s all about, to me, finding the greatest ones that encompass all of that.”