Rihanna Takes ANTIdiaRY To The Streets In NYC Scavenger Hunt


The anticipation just keeps on building as Rihanna continues to drop hints and inside looks to her upcoming album, ANTI. And in her latest stunt to keep fans on their toes, the Bad Gal revealed a behind-the-scenes look at five rooms on her ANTIdiaRY app that she previously released with Samsung. The five-room display took fans through a series of rooms dear to Riri, including her tattoo parlor and bathroom. And now, after fans got a virtual look at the “BBHMM” singer’s ANTIdiaRY world, Rihanna is hopping off the screen and recreating the experience in real life.

READ: Rihanna Releases Part Five Of ‘ANTIdiary’ Campaign

According to the @IAmTheKeyHolder Instagram account, which has also revealed exclusive clips from her project, one of the rooms from the app exists in New York City. But finding the room isn’t going to come without doing some good detective work. The Instagram account will be dropping a series of bread crumbs, taking fans on a maze around the city and ultimately to the ANTIdiaRY room.

The first clue has already surfaced, displaying a private banking business card with the caption, “Until 9pm today. Strictly limited appointments for over 18’s only. #ANTIdiaRy.”

READ: Rihanna Will Reportedly Showcase Her PUMA Collection At NYFW Fall 2016

It looks like the clock is counting down to 9 p.m. tonight. That’s just enough time to get your Inspector Gadget outfit ready. Stay tuned for the next clues by checking the Instagram.

Until 9pm today. Strictly limited appointments for over 18’s only. #ANTIdiaRy

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All that glistened is gone. #ANTIdiaRy

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