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Effen Vodka

EFFEN Vodka Unveils Limited Edition Bottle Just In Time For Super Bowl 50

EFFEN Vodka and partner 50 Cent just announced a new limited edition bottle of their premium liquor.

EFFEN Vodka and partner 50 Cent just announced a new limited edition bottle of their premium liquor. Arriving just in time for Super Bowl 50, the sleek bottle is cased in a textured football sleeve which comes stamped with Fifty's signature and logo.

“EFFEN is the perfect example of LIQUID LUXURY®, and it’s taking over,” said Fifty in a press release. “This limited edition football bottle will raise the game for your football party.”

According to Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory, this partnership is just a preview of what's to come. “50 Cent is one of the hardest-working businessmen out there and has played an integral role in the triple-digit growth of EFFEN Vodka this past year,” he said. “We’re excited to launch this limited edition football bottle to give our fans a taste of the exciting things to come from EFFEN and 50 Cent in the future.”

The one-of-a-kind bottles are retailed at $35.99.

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Ayesha Curry Celebrates Google Assistant Partnership With Thanksgiving Recipe

Just in time for Thanksgiving, Ayesha Curry has teamed up with Google Assistant to share a hearty recipe or two for the chef in you.

To celebrate their partnership, the entrepreneur and mother of three made an appearance at Google's Friendsgiving event in New York City SoHo district on Thursday night (Nov. 14). Before starting a cooking demo, Curry talked about her love for cooking, the importance of family sitting around the table for a meal, and how Google Assistant has helped make her life easier.

"I think it's great because I can walk into my kitchen, child in hand while making a bottle, and ask what the rest of my day looks like. I can just say, 'Hey Google, what does the rest of my day look like' and it'll pull up my whole schedule and it's just one extra peace of mind because I didn't have to do anything tangible. It's effortless... It's like a digital version of a cookbook with how-tos, timers, everything in one and it can truly be integrated into your kitchen."

After using Google Assistant to playfully cue the Kids Bop version of "Truth Hurts," Ayesha whipped up her new Fall Bread Pudding with Brown Butter Apples recipe on a cast iron enamel skillet from her cookware collection. Not only did the device give step-by-step instructions, but it also provided her with alternative ingredients for one of the ingredients.

"With this recipe, you'll see it's super easy, it's fool-proof. Baking is so scientific, this [recipe] is not that. That's what I love about it."

After serving the cooked bread pudding to the audience, the Seasoned Live author talked about her upcoming cookbook in collaboration with one of her sisters and what people can expect.

"It's going to packed, full of flavor. The realistic nature of this [cooking mother] situation is that unless I'm writing a cookbook and developing recipes, I'm not cooking every night at home. That's just not realistic. We all have jobs, we all have things we're taking care of, but I'm always trying to get a meal on the table.

"So that's what this new book is really going to be about. It's going to be about quick, simple, easy ways [to cook]. I tried to keep everything 30 minutes or less, but it's packed and full of flavor."

Ayesha Curry's Fall Bread Pudding recipe can be found exclusively on any Google Nest device. If you're a Google Assistant users, simply say "Hey Google, show me Ayesha Curry's fall bread pudding recipe" and you'll have a sweet and savory dessert for your Thanksgiving (or Friendsgiving) dinner.

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Cam Newton Launches Limited Edition Travel Bag With VINTA Supply Co.

Former NFL MVP Cam Newton has a reputation as one of the most fashion-forward athletes in the world. And now, he's placing his stamp on a new travel accessory.

In early 2019, Newton joined forces with the startup premium accessories company Vinta as a creative partner, and the two have launched Newton's first premium backpack, the TYPE-II C1N, available for pre-order at vinta.co. The bag, according to a press release, is "specifically created for style-conscious travelers and busy city living."

“I’m excited to be working with Vinta and putting my first bag out into the world. It’s called the TYPE-II C1N, and it’s designed for a person like me, with a constant schedule, who doesn’t stop and wants a fashionable, high-quality bag that’s functional for everyday life,” Newton said in a statement. “It’s customizable, stylish, and every feature has been so well thought out and designed. That’s what Vinta embodies: travel made easy. I know they’ve done it for me, and I know they’re going to do it for everyone who buys one.”

The TYPE-II C1N comes in two colors – sand and berry – and is made of a weatherproof coated twill exterior, with features such as a modular leather field pack and dopp kit, space for a 15” laptop, an elevated satin interior, internal mesh pockets, and flat lay panels.

This isn't Newton's first foray into fashion and accessories. Along with turning heads with his outrageous outfits at game days and press conferences, earlier in his career, he launched a menswear line with the Southern department store Belk.

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Delta To Relaunch SkyMiles American Express Cards With More Perks For All

Business owners and consumers alike will soon be able to reap even more benefits from the Delta Skymiles American Express Card. Beginning January 30, 2020, cardholders will be able to earn more miles on everyday purchases and access more travel perks.

The relaunched American Express Card portfolio will include 4 tiers of card options for consumers (Delta SkyMiles® Blue American Express Card, Delta SkyMiles® Gold American Express Card, Delta SkyMiles® Platinum American Express Card, and Delta SkyMiles® Reserve American Express Card) and 3 tiers of options for business owners (Delta SkyMiles® Gold Business American Express Card, Delta SkyMiles® Platinum Business American Express Card, and Delta SkyMiles® Reserve Business American Express Card).

“We’re constantly listening to our customers and spent the last year digging deep on what they expect from an industry-leading Card. The result is a diverse portfolio of redesigned Cards that will deliver rich rewards and benefits that give travelers unmatched options that fit their lifestyle needs,” said Sandeep Dube, Delta’s Senior Vice President – Customer Engagement & Loyalty, and CEO – Delta Vacations. “Each Card is tailored to what our customers have told us is most important to them – ranging from ways to earn even more miles to travel perks along the way.”

Some new perks for consumers and business owners include earning 2 times the miles for purchases at restaurants and supermarkets, no transaction fees, earn 3 times the miles for airfare and hotel bookings, access to complimentary upgrades and more.

“This is a powerful expression of the backing we provide to our shared customers. We listened to their needs and made exciting changes to the Cards that give them greater value across the board,” said Eva Reda, Executive Vice President, Global Consumer Partnerships, American Express. “With lots of perks that elevate your travel experience, double and triple miles on spending where it counts and so much built-in value, it really pays to have our Delta Cards.”

To learn more about the new perks and their limited time offer (ending on October 31, 2019), visit news.delta.com.

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