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Man of Many Hats: Pharrell Gains Back Power of Billionaire Boys Club and Ice Cream

Pharrell tapped control back of his urbanwear lines and chances are he's very happy.

Music mogul Pharrell Williams snagged a deal to reclaim control of the Billionaire Boys Club and Ice Cream brands, which he founded with Bape creator Nigo in 2005.

Over the years, management company Iconix Brands Group acquired a 50 percent interest in the brands' owner, BBC Ice Cream LLC. Today, WWD reported that Iconix turned over its share to Pharrell and his BBC Miami partners. Billionaire Boys Club ad Ice Cream have since then disappeared from Iconix's corporate profile, where the two were listed as the company announced a financial reassessment in their most recent quarter results.

Iconix Brands Group's portfolio holds streetwear brands like Ecko, Rocawear, and Zoo York. According to a representative for the company, Billionaire Boys Club and Ice Cream were not as profitable as the rest of their acquisitions. The spokesperson said, "The sale of our interest in BBC and Ice Cream was a strategic decision to rationalize smaller noncore assets in the Iconix portfolio, allowing us to focus our time and resources on the larger cash flow generating brands. BBC and Ice Cream represented less than 1 percent of our total business." Releasing the brands to Pharrell and his partners also eased the company's financial troubles currently being investigated by the Securities and Exchange Commission.

A spokesperson for Pharrell told WWD that he plans to use his control to expand the brands. The producer has risen as an innovator in fashion and received the Council of Fashion Designers of America Fashion Icon Award last year. In addition, top brands in the industry reaped success through collaborations with him, notably Timberland and adidas. We look forward to see where Pharrell will take Billionaire Boys Club, its spinoff Billionaire Girls Club, and Ice Cream.

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Rihanna To Collaborate With LVMH For Fenty Luxury Line

According to reports, Rihanna will be the first woman in history to create an original brand with LVMH, who will be collaborating with the mogul on a new luxury Maison.

Per a press release from LVMH, the Maison–called Fenty– will be created with Rihanna's vision in mind, and will release "ready to wear, shoes and accessories" in the Spring of 2019. She will be the first woman of color to head an LVMH Maison, and Fenty is the first new fashion house for the group since 1987.

“Designing a line like this with LVMH is an incredibly special moment for us," Rih said in a statement. "Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader," Bernard Arnault, Chairman and CEO of LVMH, added. "She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

Rihanna took to Instagram to confirm the news, writing that it was a "big day for the culture."

 

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big day for the culture. thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH . This is proof that nothing is impossible. Glory be to God. 🙏🏿

A post shared by badgalriri (@badgalriri) on May 10, 2019 at 6:22am PDT

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Billy Porter attends the 2019 Met Gala in New York City.
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Stars Don Their Monday Best For 2019 Met Gala: See Our Favorite 'Fits

The Met Gala is always the fashion event of the year, and 2019 is certainly no different. As expected, the stars in attendance were able to let their guard down in order to revel in the celebrations, which took place at the Met on Monday, May 6.

This year’s theme is “Notes On ‘Camp.’” According to the Metropolitan Museum of Art’s website, the Costume Institute’s spring exhibition “will explore the origins of camp's exuberant aesthetic. Susan Sontag's 1964 essay "Notes on 'Camp'" provides the framework for the exhibition, which examines how the elements of irony, humor, parody, pastiche, artifice, theatricality, and exaggeration are expressed in fashion.”

Check out some of the standout fashions worn by some of your favorite stars below.

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Lil Wayne Gets Cozy With BAPE x UGG Sneaker Collaboration

Lil Wayne's UGG x BAPE collection is not only fly but cozy as well. The rapper, who's had a storied history with BAPE is teaming up with the brand in honor of their 25th anniversary.

Available Friday (April 27), the sneakers and slides are an even playing field for both brands. The sneaker features a brown suede upper with BAPE's shooting star logo on its side. The slides are just as comfortable with the BAPE branding mounted across the forefoot of the slides.

The rapper previously shared his thoughts on working with both brands with Complex. “It’s an honor ’cause Bape is one of the clothing lines that I still remember saving my money to buy,” he said in February. “I still remember making sure nobody else I seen in my city got my hoodie. Now, they got me involved with it?”

The sneakers will run $350 and the slides cost $250.

Take a look at the collection and Wayne's best BAPE moments below.

VIBE April 2006 Cover "Hustler Muzik," 2009
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