Spotify And Genius Collaborate To Take You ‘Behind The Lyrics’
According to TIME, streaming-service Spotify is partnering with lyric annotation site Genius for a new venture. “Behind The Lyrics,” a playlist that gives listeners the behind-the-scenes scoop behind song lyrics through pop-ups, including fun facts and quotes from the artists.
The first playlist focuses on the lyrics of 50 hip hop and R&B songs, such as Yo Gotti’s “Down In The DM,” Chance The Rapper’s “Somewhere In Paradise,” A$AP Ferg’s “New Level” and Pusha T’s “M.P.A.”
The site’s Tuesday (Jan. 12) announcement promises fans the ability to connect with their favorite artists on a deeper and listen to their favorite songs. Pusha T, Tinashe and Diplo are a few of the artists who will take you behind the lyrics with some tidbits on their hottest tracks.
“I’ve partnered with Genius and Spotify to take you ‘Behind The Lyrics’ of my greatest songs because every word that I write means something to me,” says Pusha T in a statement. “Together we’ve found a way to bring my fans a deeper listening experience and raise the bar for songwriters.” Tinashe says that the partnership can help fans see where artists are coming from when they create music, and Diplo notes that Spotify and Genius are breaking songs down to their bare bones so that fans can “get deeper into its true core.”
Spotify web users and owners of the iPhone 5 or newer Apple devices are the only ones (as of now) who have the capability to listen to the playlist, as it is available to them on the Spotify app. A rep for Spotify confirmed to The Verge that this experience “will be rolling the experience out on other platforms soon.”
Check out the Behind The Lyrics playlist here.