Tidal Says Rihanna's 'Anti' Leak Was In Fact A Mistake
Rihanna's Anti has finally arrived, but not without a bit of hiccup. Tidal's Director of Marketing blamed the poor roll out on a system error.
The Navy waited patiently to finally get their hands on Rihanna's Anti, a follow up to her Talk That Talk and from the certified platinum status of the album that occurred almost moments after its release, fans are more than pleased.
Yet, despite the success of the album's formal first single "Work" featuring Drake, there was a bit of a hiccup with the roll out. Tidal’s Director of Marketing Grace Kim acknowledged the team accidentally uploaded the album last Wednesday. (January 20) Despite it being removed almost immediately, it wasn't quick enough for the Internet goons to get their hands on the 13-track record to rip.
While speaking with Spin, Kim commented on the sloppy presentation of the album.
“Look, we know what happened here, in the sense that unfortunately we still rely on systems, and there was a system error. But I don’t think it hurt it at all.”
Cleaning up Kim's earlier comment, another Tidal rep made sure to clarify the system error wasn't Tidal's fault.
"Referring to a system error caused by Universal Music Group. The error was not something Tidal caused."
Whether it was a system error or not, Anti has already been streamed more than 14 million times on Tidal. Once physical copies of the record are made available this week, we can be sure Rihanna will break all kinds of records with these sales.