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Dress Code: Profound Aesthetic's Statement Pieces Steer From The Everyday Basics Lane

The spotlight is on Profound Aesthetic Co. for 'Dress Code,' VIBE's fashion and style series test driving rising brands from an every day life point of view. 

'Dress Code' is VIBE's fashion and style series, where were we test drive rising brands from an every day life point of view. 


Designer: Faraz Zaidi

Happy Customers: Justin Bieber, Rihanna, The Weeknd, Young Thug, Post Malone, Chris Brown, Kehlani, PartyNextDoor, Halsey

Favorite Piece From Current Collection: Our sweatshirt basics collection is currently my go-to. I've really worn the olive french terry double layered pullover to death. (I'm actually wearing it right now).

On Profound's Humble Beginnings: The brand came about through conversations within family and friends. It was that moment when you realize you love something enough to want to go for it. For us, our interests were in fashion, art, communication and music, so bringing all of those worlds together through pieces of clothing was the mission. Being already obsessively in tune with the industry and trends, we took note of the fact that there wasn't another brand bringing together storytelling with well made product.

Pre-Fall Bomber.

A photo posted by Faraz Zaidi (@farazzaidi) on

On The Design Process: There is very little organized planning and structure that goes into our design process. It's a very natural and fluid form of creation. We design on mood, feeling and energy, keeping tones mostly muted with darker tones, sometimes subtle pops of colors. Imagery and words also play a heavy role, too. Oftentimes, the weeks approaching a new seasonal collection we do a bit of idea-hunting. We usually put together full collections within one week, from start to finish and work triple shifts. It sounds like chaos but there's certainly a method to it that works. At the end, it all somehow aesthetically ties into place and becomes a cohesive collection.

Their Uniqueness In The Marketplace: We communicate stories. The driving force was to create a brand of value from an inherit passion and bring it to a world audience. It's all so much bigger than just clothing. The fact is, fashion is fickle and shifts entirely too fast for people to keep up with and digest. Things aren't given the time to marinate and set in. In order to combat that predisposed expectation of what most people have with brands, we stay entirely away from fast trends and align ourselves with unlikely collaborations. There's a strong element of unpredictability to what we do; it's both substance and functionality-based.

How The Designer Wears Profound: I keep things fairly simple. But I do enjoy layering, mostly with darker shades and earth tones. For the most part, I stay away from brighter colors. I also like texture with raw edges and loose hanging fits.



Ashley Monaé, Vixen Editor:
Street wear has been a part of my sartorial repertoire since day one. So, yes, it's safe to say that I'm a stickler for style, comfort, and functionality when it comes to my personal wardrobe: jeans, t-shirts, sneakers, crop tops, and sweatpants.

Profound's collections are streamlined and simple (who doesn't love premium quality basics), but when it comes to outerwear, their eye for design and detail shine bright like true statement pieces. In particular, the Satin Global Varsity Club Jacket In Maroon was my favorite from the current collection. Bomber jackets have made a resurgence in the two past years, and Profound gave their rendition more of an "it" factor with a satin body and lining, chenille embroidery, and embroidered patches. Plus, for the colder months, you can layer this with a hoodie or rock it solo and you're good to go.

Stacy-Ann Ellis, Assistant Editor:
If you were to request a synopsis of my sartorial upkeep, street wear would hardly fit the bill. The sneaker-head and trendy urban phase skipped right over me growing up, mostly due to me abiding by the plain jane options my parents preselected for me. Thankfully, time (and a greatly appreciated lifestyle glo' up) allowed me to carve out a space in the girly, artsy, earthy lane. However, at 25 years old, I'm still trying to figure out how to meld trendy accoutrements into my everyday steez. Luckily, Profound Aesthetic made it easy to dip my toes into street wear without making it look like I'm trying too hard.

I'm a thrift fanatic, so Profound's Sand-Blast Light-Wash Denim Jacket from the FW '15 collection was right up my alley. The material is sturdy and functional, but it has that updated old school look to it. The brand's stamps aren't too gaudy and the embroidered chest patches and eagle emblem on the back are subtle enhancements that don't take away from the simplicity of the piece. And, to my delight, it's the sort of neutral clothing item I could wear with anything, from dresses, jumpers, boots and heels to sweats, plain tees and my closet staple, Converses.



Want in on the goods, too? VIBE and Profound Co. are teaming up for a gift-bundle giveaway totaling more than $300 (U.S. residents only folks, sorry). Find out how you can kick off your NYFW with new duds by heading here. The contest kicks off today, and ends at 11:59 p.m. on Feb. 8.

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Prep Your Pockets: Rihanna Reportedly Launching Luxury Fashion House With LVMH

Tackling more than music these days, Rihanna's brand has expanded past her "Pon de Replay" days. Nearly 14 years strong in this industry, the all-Fenty-everything empress is now gearing up to launch a luxury fashion house under her name.

According to multiple sources and Women's Wear Daily, LVMH (Moët Hennessy Louis Vuitton) and the 30-year-old singer/songwriter have been attending hush-hush meetings with the worlds largest luxury group. LVMH has reportedly also cherrypicked employees from within the company, including workers from Celine and Louis Vuitton to work with Rihanna and neighboring associates.

Though details about the launch are extremely limited at this time, many have already developed high hopes and expectations for the " Work" singer's newest business venture.

While this exciting new business venture marks an amazing high note for the Barbadian songstress, many fans await her highly anticipated return to music since her 2016 Anti LP. According to Ms. Fenty herself, her next project should be dropping sometime in 2019. The album was originally rumored to be a dancehall record meant to pay homage to her roots, but there has been no confirmation from RiRi since production began.


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Michael B. Jordan Is The Face Of Coach's Men Label

If you have eyes that work (hell, even if you have one eye) then you can tell Michael B. Jordan won the genetic contest. The Creed II star is equally known for his roles in feature films as he is his face, which is why he's been tapped to represent the men's label for Coach.

The 31-year-old actor released a statement about the partnership and expressed great gratitude and excitement about his new venture.

“I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” Jordan added. “I’m honored to be a part of Stuart’s vision and creative process.”

The admiration goes both ways. Coach Creative Director Stuart Vevers was equally thrilled with Jordan leading the campaign for the men's line.

"I’ve really enjoyed getting to know Michael over the last few years," Vevers said. "He has been a true supporter of Coach so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level."

While Jordan holds it down for the men, Selena Gomez remains the face for the women's side of the house.

Congrats to Mr. Jordan. We see you. [Insert eye emoji here]

READ MORE: Michael B. Jordan, Black Star Rising

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Tiffany "New York" Pollard Hilariously Stars In Fenty Beauty's Gift Guide

We're deep into the holiday season, and it's clear that Rihanna's Fenty Beauty reign just won't let up. The 30-year-old Bajan star recently called upon the first lady of ratchet reality television, Tiffany Pollard – also known as "New York" from VH1's Flavor of Love and I Love New York –  to star in her latest video campaign vlog for the cosmetics line.

The 36-year-old reality show star looks fabulous in the nine-minute video uploaded on Sunday (Dec. 16), wearing brown lipstick with shoulder-length curly, black hair, acrylic nails, and gold jewelry on her neck and wrist.

Pollard gets straight to the point in the video starting, with the Pro’Filter Foundation saying "I feel younger and thinner, I didn’t know it could do all that, but it’s doing it!"

Other products from the Fenty Beauty collection includes the Killawatt Foil palette, the Frost Bunny-Frost Hunny-Frost Money eye, and lip sets and Gloss Bomb in Fu$$y. Pollard does what she does best while she speaks about on the various items, and she doesn't hold back on the profanity nor the R-rated commentary.

When the former I Love New York star posted a snippet of the vlog to her Instagram, she received a lot of love from her Hollywood peers under the post including Rachel True (The Craft), Dascha Polanco (OITNB), Melyssa Ford, Perez Hilton and her former castmate from Flavor of Love, Deelishis.

Despite her current absence on reality television on the moment, Pollard continues to stay relevant as memes and GIFs of her during her time on love show competitions lives on, as well pop-up exhibits of her in museums.Check out New York in Fenty Beauty's new gift guide video above.


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The @fentybeauty Christmas 🎄 gift 🎁 guide💄featuring yours truly is OUT NOW! Go check it out #fentybeauty @fentybeauty Thank you so much for letting me be a part of this‼️🎉 @badgalriri LOVE ❤️ YOU ALWAYS 💯💋🙌🏾

A post shared by Tiffany Pollard (@tiffany_hbic_pollard) on Dec 16, 2018 at 4:33pm PST

READ MORE: Tiffany Haddish Was Almost A Contestant On 'Flavor Of Love'

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