Herieth Paul Is Maybelline’s Newest Spokesmodel

By now we’ve gotten used to seeing Jourdan Dunn, Adriana Lima, Gigi Hadid, and a few more ladies as the front gals of Maybelline. However, the popular makeup and cosmetics brand kicked off New York Fashion Week with exciting news that they’ve added Tanzania-born model to their line-up as a global spokesmodel.

“This has been the hardest-kept secret of my entire life and the highlight of my career,” Paul shared via Instagram. “I am so honored and excited to announce that I am joining the Maybelline family!”

Ottawa’s CBC News caught up with Paul who gushed about her new gig saying, “It’s such a big deal, I’ve always wanted to be part Maybelline, they have such strong women.”

But more than just a dream job, Paul explained that it’s all about helping to change the face of cosmetics and opening up doors for other minority models. “There is a lot of work that needs to be done, because out of 100 per cent of models, there are only two per cent black, and three per cent Asians, so we need to change the numbers,” she explained. “I actually got a lot of emails and messages saying ‘you’re such an inspiration, you’re a black girl, you have short hair, that’s not the ideal that society thinks is beautiful, you have to have blond hair and blue eyes.”

Congratulations, Herieth!