Atlanta Newcomer Kelechi Takes It Back To The ‘Pop Up Video’ Days With “Spend It”

VH1’s old school pop up video days are back in action thanks to buzzing artist Kelechi.

Is there anything that Atlanta can’t offer to the game? Good Lawd, the city has hip-hop talent to satisfy whatever mood one is in. Well, up next from the A is rapper Kelechi.

The versatile MC recently released his Loose Change(s) EP. Then he rolled out the visuals to “Spend It,” featuring Phay. In the Wesley Arnold-directed clip, the budding MC pays homage to some of his favorite videos from the likes of Ludacris, The Notorious B.I.G., Ma$E and Puff Daddy while he raps for the camera about getting his paper up.

Kelechi comes into the game with is own unique character, and looks to stay away from what’s cliché. Stream his Loose Change(s) EP below and check out the video “Spend It” video above.