Premiere: Scotty ATL Urges The Competition To Speed Up"

Atlanta is his bloodline. 

Scotty ATL has been bubbling on the underground level for a minute now. Of all the talent that's coming out the A, Scotty may be the most Atlanta of them all. And also one of the most promising emcees to rep the city.

Coming off the Kritically Acclaimed tour with Big K.R.I.T. and BJ The Chicago Kid, Scotty ATL has been back on his studio grind. Revisiting 2015's The Cooligan project, the stone faced rapper unveiled the visuals to the Black Methaphor-produced,"Speed Up."

"This [song] was my way of saying that it's always somebody waiting to take your spot, speed up yo' grind, speed up yo' campaign or you're gonna get lost in the sauce," Scotty said via email to VIBE.

In fact, Scotty’s focus and tunnel vision allowed him to shoo the Stack Moses-directed clip while ATL taking a break from the studio. This explains the raw footage of the quick video. The Cool Club tastemaker is dressed like a regular dude -- black jeans and black T -- and rapping on a couch from what what looks to be a graffiti-filled warehouse.

Also, be sure to catch him on #NoHandsOutTour with No Genre boss B.o.B. And watch the video above.

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Premiere: The Hamiltones Beg For Love In 'Pieces' Music Video

We've all been there – when a relationship is reaching its possible end, and one side is fighting to keep the partner they love so much. Begging a woman to stay has made for legendary songs, and on "Pieces," The Hamiltones sing their hearts out while trying to keep a relationship together.

The music video, directed by EverydayLavan, shows each member of The Hamiltones singing longing, heartfelt vocals asking for another chance, while a woman becomes fed up while waiting on her man to come home to her. "Pieces" has slow, melodic vibes, and should be an instant listen for fans of classic R&B. The song will be released on streaming platforms at midnight (May 3).

J. Vito, Tony Lelo, and 2E began as a trio of background vocalists for Grammy-winning soul singer Anthony Hamilton, and earned adoration on social media and YouTube for their quartet-styled cover performances. After selling out The Apollo and working with the likes of Hamilton, PJ Morton and Tori Kelly, The Hamiltones are preparing their debut Watch The Ton3s for a June 7, 2019 release under Rapper Big Pooh's Common Cents Media Group / EMPIRE / Dame Inc.

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Premiere: I DO Tackles Gun Violence In "Tears" Music Video

The United States' problem with gun violence has become one of its most daunting concerns, with statistics from the University of Washington's Institute for Health Metrics and Evaluation stating that the country had 4.43 deaths due to gun violence for every 100,000 people in 2017. It's become so commonplace that many have become desensitized, but Los Angeles' duo I DO hopes to keep conversation around the topic alive in the new video for their song "Tears."

The Hector Felix-directed video illustrates three instances of gun violence: an argument between three men that ends up with a mother grieving the loss of her son, a white police officer who pulls over a car with two unarmed black men and shoots one of them, and a mass shooter who opens fire at a concert. The video also attempts to humanize immigrants. The song, performed by I DO – the duo of vocalist J. Lauryn and producer Trackdilla – is just as mournful. "How many times will it take for us to see freedom? Too many bodies on the floor," J. Lauryn sings.

“We hope 'Tears' is a song that connects with anyone who has lost a loved one or friend to gun violence,” I DO told VIBE in a shared statement. "'Tears' is a song with a message. A message that many are trying to push. How many voices does it take for change to happen?”

The Hawaiian-born J. Lauryn wrote on Ziggy Marley's Grammy-winning self-titled album, along with lending pen work to David Guetta and Ashanti. Trackdilla escaped violent conditions in Angola, Africa to arrive in the United States, where he has since produced and collaborated with 2 Chainz, Rick Ross, Sean Paul and others. Together the two form I DO, a duo represented by Billboard Power 100 manager Dre London, who manages Post Malone and Tyla Yahweh.

Watch the music video for "Tears" above.

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Tierra Whack Debuts "Unemployed" Video On Adult Swim

Philadelphia rapper Tierra Whack has been on a roll recently and she won't be slowing down any time soon. After releasing a series of singles during her "Whack History Month" and her debut performance on Jimmy Kimmel Live in March, Whack has another thing coming for her fans. The Interscope artist announced that her song "Unemployed," from the stream of singles she released during her self-titled awareness month, will have an accompanying music video. The visual is set to premiere on Adult Swim on April 9.

"We love Tierra and this is just the first of several things we have planned together," Jason DeMarco, senior vice president/creative director on-air for Adult Swim, said. "It's a joy to be able to work with talent of her magnitude."

Whack's latest drop, which can be viewed live on Adultswim.com, is right in line with her quirky style and unique video creations. The clip features stacks of potatoes, a few with faces on them and viewers have already given their two cents on the presence of the vegetable in the video.

Only @TierraWhack would give potatoes feelings and also make them scary and inedible lmao

— 🦇 J.W. (@gothistorian) April 9, 2019

this @TierraWhack video made me eat a whole raw potato just now https://t.co/EZh9zcxQFv

— Brian 🍊-g+t (@brorante) April 9, 2019

Don't forget to tune into Adult Swim between 8-9 p.m EST tonight (April 9) to catch the world premiere.

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