Here’s The Revolutionary Thing That THINX Is Doing About Periods


It was your average day in the subterranean levels of New York City, as I shuffled through a throng of faces to make my onto the A train and into the single lonely seat by the window. I tilted my head back in sheer exhaustion, but instead of doing the catnap ritual, my eyes began to scrutinize the latest campaign splayed before me: “Underwear for women with periods.” I’d heard of THINX before. A smile spread across my face. “I love it!” I thought to myself. “I’m totally buying a pair, trying it out, then writing about it.”

And then it happened. From my peripheral vision, I saw it. The man in khaki. Wearing sunglasses inside a dimly-lit subway car. “Whaaaat? Whaaaaaaaaaaat? Disgusting,” shrieked the scrub in a throaty whisper before sticking his tongue out. Seriously dude? Grow the f**k up.

I looked over and all I could muster up was the stink eye with a thick layer of disdain. What I really wanted to do was tell him that none of us would be here were it not for how the female body works. Yet, there he was, well into his mid-30s and up in arms about new technology intended to help women with menstrual cycles. Hey guy, suck a knob! We should be celebrating this, not shaming it. But that’s not how society works. Not today, not historically.

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When I first got my period, my mother smiled and then rushed us into her bedroom, away from any other adult or male specimen. She began the conversation in whispers. By the end of it, she made me feel ashamed for having such a thing. I couldn’t tell ANYBODY about it. I couldn’t tell my friends, my teacher and definitely not my brother or father. What she didn’t know then was that my father, years prior, had already broke down the menstrual cycle for me (he’s a math wiz and a science nerd… no, not all things are hereditary). And when he did it, he was cool about it, even – dare I say – caring in his approach and delivery. I digress.

Women around the world, young girls especially, are affected so negatively by something that happens to them biologically. How unfair is that? As THINX points out in the video below, in many third world countries, girls are having to miss out on weeks of school or dropout all together for something as natural as their periods. Thankfully, THINX is not only helping develop the latest technology in the feminine hygiene space, but the team behind the brand is expertly helping dismantle the taboo against the period. What’s more, the company helps fund AFRIpads (in Uganda), which trains women to sew and sell washable, reusable cloth pads, turning local women into entrepreneurs. To you, THINX, we say: thank you and rock on.