Damn Kendrick: Back At It Again With The White Reebok Campaign


Reebok’s are officially making a comeback with their ultimate throwback sneaker, and the brand has enlisted Kendrick Lamar’s help. You heard it right: K. Dot is the leader of Reebok’s Classic Leather campaign.

To celebrate the return to the sneaker game, Kendrick is photographed rocking the retro sneaks while posted up in the city streets. While the Compton rapper does bring a sort of “coolness” to the campaign, it seemed only right to feature him as the lead runner after he gifted the same sneakers to a group of Compton high school students when he took them to the Grammy’s last month.

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Those high school students may have been ahead of the game, but now everyone can own a pair. The retro Reebok’s are now available on Reebok’s online store and will launch in Finish Line retail stores March 11 for $65. Check out Kendrick and Reebok’s Classic Leather shoot in the gallery above.