AMC May Allow Moviegoers To Text During Films
In an effort to reach the cool kids, AMC Entertainment is looking to allow the biggest annoyance to occur during films– texting.
Speaking with Variety, the company’s new CEO Adam Aron says he wants to make many changes when it comes to the movie-going experience. This includes better foods at the concession stand, larger loyalty programs and allowing some theaters to have an area where your phone can be used.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow,” Aron said. “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life. At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
This isn’t the first time the idea has been proposed. In 2012, Regal Entertainment’s CEO Amy Miles suggested a similar technique that resulted in the biggest “Nah bruh” possible. Millennials aren’t as attached to their phones as our elders think. We’re sure no one wants to see someone’s phone light up with Facebook notifications while we’re trying to enjoy Dory find her way back home.
Here’s to letting this idea die just as quick as “smell-o-vision” did in the 60’s.