Dress Code: The Sheer Functionality Of Native’s Apollo Moc XL Is Its Shining Point
‘Dress Code’ is VIBE’s fashion and style series, where were we test drive rising brands from an every day life point of view.
Director of Global Marketing: Dominique Morisset
Happy Customers: Over the years we have collaborated with Marc Jacobs, COMME des GARÇONS, and PLEATS PLEASE ISSEY MIYAKE; all which have helped with Native’s brand awareness. This fall we are also excited to release our first ever kids collaboration with Israeli-based children’s label, nununu.
On Native’s Humble Beginnings: Native was started in 2009 with the concept of combining iconic footwear silhouettes with innovative materials and technologies to make a completely unique shoe. The lines in the early years were made up of mainly EVA shoes, but since then we’ve built out a full soft tops program which incorporates new, evolving materials. We are a ‘Beast Free’ brand, which is our own way of saying that no animal products are used in our collections, so our design team is constantly testing and developing forward-thinking alternatives.
On The Design Process: All Native shoes are designed using a combination of classic footwear inspiration, future technology, and the key ingredient — lite-ness. The Apollo Moc XL, for example, is a fresh iteration of our classic Apollo Moc silhouette that has been updated with a laser-cut perforation pattern to make the shoe ‘XtraLite.’
Their Uniqueness In The Marketplace: Sticking to our ‘Future Classics’ formula blend of classic footwear, future technology, and lite-ness allows us to play with new ideas while staying true to a strong brand identity. We consider ourselves to be a creative agency that makes shoes, which comes with the responsibility to keep pushing the Native brand into new footwear territory.
How The Designer Wears Native Shoes: My favorite silhouette is a new style launching in the Fall 2016 collection — the Monaco Mid — which is our version of a classic court shoe.
Ashley Monaé, Vixen Editor:
A proclaimed sneaker snob, I’m unashamed to admit I love a good name brand. But I’m also all about a silhouette that combines both fashionable appeal and functionality. Living in New York City, I’m always on the go so I’m always on the hunt for the perfect kicks that can work with my usually dressed down style, but also can work with more elevated pieces.
Native’s newly-launched Apollo Moc XL is nothing short of amazing! I chose the Pigeon Gray shade because I clearly have an affinity for the achromatic tone that can be worn with nearly any other color imaginable. The shoe itself is super light, featuring a micro fiber upper cut with perforated patterns that makes it feel like I’m not walking on the tough concrete jungle, but a plush cloud. So, in conclusion.. Flyness? Check. Functionality? Checkmate.
Stacy-Ann Ellis, Assistant Editor:
You shouldn’t have to think too much about dressing down. That means you’re trying too hard. But with Native’s new Apollo Moc XL sneakers, I don’t have to. In all honesty, it’s a throw-on shoe with style. Think a springtime-appropriate version of an UGG boot: lightweight, functional and comfortable in the most simplistic way… as it should be.
As most of Native’s line of footwear, these snapper red errand-runners are airy on the feet and perforated so said feet can get some air (a summertime necessity!). Their slip-on design means they’re ready to go at a moment’s notice and ladies, their faux-flimsy nature means they can be neatly stuffed in your purse when you want to swap out your heels for some comfort. I’m always here for fashion, but when it comes to footwear, functionality can truly go a long way.