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How Here Active Listening Is Optimizing The Way You Hear The World Around You

Noah Kraft, CEO and co-founder of Here Active Listening, filled us in on the future of audio technology.

In the past decade, the rate in which technology has developed has been undoubtedly groundbreaking. However, there's one component that's been neglected: hearing. The ear—a fascinating piece of engineering that allows us to communicate with the world for safety, security, and pleasure—processes many sounds every second. Imagine being able to tune in and fully in control your live listening experience, no matter the situation or environment.

Enter Doppler Labs' Here Active Listening. Through two wireless ear buds and a simple smartphone app, individuals are able to instantly choose how they hear not only audio but the world around them. Want to boost the bass while at your favorite show? Maybe you're hoping to mix things up with a bit of reverb? Or maybe you work in an open office space set up and want to lessen the chatter? Here promises to enhance your auditory experiences like never before.

Having started as a Kickstarter project last year and raising over $635,000, Here has gone on to earn a number of titles like TIME Magazine's Best Inventions of 2015FastCo's Most Innovative Music Company's of 2016, and Best in Show at SXSW 2016, as the first in-ear audio system that lets you instantly personalize your live audio environment through?EQ, volume control?and effects for?your ear.

VIBE had the opportunity to experience Here Active Listening during our recent visit to Coachella Valley Music and Arts Festival, where we spoke to CEO and co-founder Noah Kraft, who filled us in on the exciting future of their advanced audio technology.

VIBE: So, I just finished testing out Here during DJ Mustard's set and it was the dopest thing ever. How did the idea of optimizing the sounds we hear introduce itself?
Noah Kraft: I'm a musician so music is at my core. Our company, Doppler Labs, actually started off with advanced earplugs called Dubs. We were partners with Coachella last year and we tested them out. We realized that an earplug is cool but it's pretty binary. You can only turn off the world. So, we thought, look, if you can actually create tech—although in the beginning we didn't know if it was possible—that gives people a full range of control, you can actually do a lot. And one thing we forget is that our ears are really powerful. They're on 24 hours a day. Not to mention, nearly every other part of our body we curate. You can wear sunglasses if it's too bright. You put on a sweater it it's too cold. And if somethings not spicy enough, you use hot sauce. Our ears are just on and we don't do anything for them. There's only earplugs, which are rudimentary at this point. We wanted to give people something that's much more dynamic, that adds some flavor to their experiences so that they can truly appreciate tuning deeper into music and actively listening.

When will these hit the market?
We're going to try and go mainstream by the end of the year. This is kind of a last testing ground for us. We did this awesome partnership with Coachella because this product isn't for sale just yet, and we're using it to really see what works and what doesn't. When you're creating technology that's never existed before you've got to get it right. And also, there's a whole social component to this, too. If you create good tech that no one wants to wear, then you're Google Glass, right? [Laughs] Well, what we wanted to do is say this product not only has to work well, but people have to wear it proudly. We want it to almost be like jewelry and that's tough. So, we made it really sleek and simple said let's try it out at places like Coachella and see if people really wear them. Do people like the white version or the black version? Do people want colors? Do they like the form factor? Because as much as this is about getting people to know about the product and the technology, it's about creating what caters to the consumer. It all takes steps and we're trying to figure all of that out.

Here features various audio tools that allow you to turn down certain frequencies during different scenarios (reducing the subway's noisy commute with "City Mode"). Why expand from live music experiences to live environments? 
It started with music but then we started to realize that we were creating tools that are really specific to noise. Any place that there's loud noise or sounds, we decided to apply the same technology to, from commuting to open offices. The number one reason people join our wait list is for Open Office because in work spaces as such there can definitely be a little TMI going on. And I mean, you could put on a pair of Beats headphone, sometimes without the music, just to not hear things. However, what we're saying is that you don't have to tune out the world, you may just want to bring it down a little. We're just at the beginning of this project, but it's really fun to see how this technology can work. Once we can target things specifically, which we've already started to do, basically, you should never hear noise again. If you don't like that ticking, take it out. If you don't like that screech, take it out. If you don't want to hear the baby, take it out. Or if you want to hear more of something, boost it up.

Are there any other features you're looking forward to seeing come to fruition in the future?
We're testing this really cool sci-fi-like real time translation. You could land at a foreign airport and start talking to someone in their native language. That would be crazy, right? But recently we've been working on other things like DJ mode. Imagine you put in your ear buds and the DJ can curate your ears by adding reverb or taking it away. So, those sort of things are coming in the near future that we think are really fun and people will enjoy. But long-term, we want to do some really groundbreaking stuff.

Join the waitlist (that's at 83,000 and counting) to become a #HerePioneer and be one of the first to experience Here: http://www.hereplus.me/#waitlist 

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Jesse Lirola

Take Five: The Roots Talk Nipsey Hussle's Leadership And The DNA Of Timeless Music

If it weren’t for oscillating spray fans dispersing cool mist across the dense crowd, the inside of the Heineken House would feel like a sweatbox. While bodies entranced by the boom and bass of old school hip-hop swayed from side to side, mouths rapped along to clever couplets floating along soulful melodies. Cold Heinekens sloshed around and splashed on beat-up shoes down below, but everyone was too busy jumping around to the transition of each song, broad smiles abound, to notice. That’s exactly how The Roots like it.

To say that Coachella Weekend 1 attendees were in for a treat is an understatement. Not only did they get to bask in the sounds of De La Soul during the 30-year celebration of their debut album 3 Feet High & Rising, but they were also able to bookend the experience with a two-hour, body-shaking headlining set by the legendary Roots Crew. “I've been feeling like we have really yet to throw a good dance party set,” Questlove says from his artist trailer with Black Thought looking on, “like a set that just makes people jam out.” Consider that mission accomplished.

After catching a quick breather post-show, both the iconic drummer and storied wordsmith chopped it up about the intended messages of their typically three-hour sets and after the untimely passing of Nipsey Hussle, what it means to be an active leader in one’s community.

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VIBE: During your set, you all went through a medley of songs that people—no matter who they are, where they come from or their age—will say, "this is a great song." What do you think is the DNA of that, and what can musicians now do to make sure that their songs can have a timeless feel like the hits you played today?

Questlove: I think the plan for us now, is—no pun intended—is to return to our roots. In our first five years, our show was heavy on doing hip-hop classics, soul classics, and Roots songs mixed at the same time. We're up to 17 albums now, so we sort of phased that out and just concentrated on our catalogue. But I don't know, lately, I've been feeling like we have really yet to throw a good dance party set, like a set that just makes people jam out. Normally it’s just about the virtuoso acrobatics of what The Roots can do, a lot of soul and that stuff. This is probably our most groove-oriented set that we've done, really paying homage to a lot of original, classic great beats that are the foundation of hip-hop. Important covers of Donald Byrd songs and James Brown songs, Chuck Brown & the Soul Searchers. Going through all the genres, doing go-go and doing all that. For us it was just about turning Heineken House into a two-hour dance party.

Black Thought: I think for emerging artists, the key to creating those timeless classics is to revisit and re-acknowledge the timeless classics. You're into electronic dance music, you're into hip-hop, you're into whatever's the modern take on the culture. You have to revisit the foundations and the songs from which you came. The joints that were sampled, those are the songs that the configuration may evolve or may change, but those elements are always going to stand the test of time. Our foundation initially was to educate the audience. We would always sort of do Hip-Hop 101, and that sort of became a part of the Roots brand. And yeah, I guess we abandoned it for awhile and just focused on a more conceptual set. It was more Roots-oriented, and now this most recent set that we've been doing is back to the Hip-Hop 101. Not even Hip-Hop 101 but just Good Music 101. If you can incorporate at least one or a part of some of those elements of those songs that are tried and true, then you're well on your way.

And there's so much room to play. Like you said, there are so many different genres now that you can't even pull them apart from each other.

BT: Absolutely, the lines have been blurred. And that's something else to consider. You want to be as inclusive as possible with your set without it feeling contrived, you know what I mean? As artists you do a performance that is basically the music that inspires you to do what it is that you do, then it looks and feels and reads a lot more personal. Than if it’s like, "oh this is my new album."

Black Thought, you are a proud and true lyricist. Is there any new school lyricist that you’d like to go toe-to-toe with on wax?

BT: I could go toe-to-toe with anybody, anywhere, on the Planet Earth. But I mean, do I have the desire? I don't know, man. I'm getting so old, you know. I definitely enjoy performing on stage with The Roots. It's when I’m most at home. But I've done lots of the stage and studio collaborations that I've always sort of dreamed of. We've done it. I've been blessed enough to have the opportunity to do that. I mean it's still lots of people that I would like to work with. Rappers? I don't know. I'm down to work with anyone as long as it's an organic collaboration. Anyone that I've ever worked with, it's not like I just meet you or someone throws us together for the sole purpose of coming up with a song that's gonna be a hit. I have to have some sort of relationship, or we had to have interacted on some other sort of level and that's when it feels most natural. But I'm down to work with whoever.

Lastly, Nipsey Hussle’s passing really stirred people into thinking a lot more about action, intention, purpose and what it means to be a leader. What, to you, is leadership, and how do you put leadership in what you do?

QL: It's really insane that it took his death to really make people realize what they can do to better themselves as human beings. I'm really glad he was a brother that definitely put his money where his mouth is and there's nothing pretentious about him, nothing performative woke, because that's also a dangerous thing in 2019—to just preach it and tweet it but not really put it in motion. I feel as though the best thing that can come from this will be the enlightenment. Even if it's just four people affected, the enlightenment of someone realizing they can invest in businesses and property and their neighborhood. That's a start. It's really a shame that it took this to bring that to life, but nevertheless it's been brought to life.

BT: To me I think leadership is activism. It's giving back to your community, it's investing in oneself, and you know women and children. It's giving back when the cameras aren't there. When it's going to be anonymous. When you're not necessarily going to get the credit for what you're doing right away. And I feel like that's the sort of activist that Nipsey was. It's building up and empowering the people around you to be their best selves and not just for the headline or the glory.

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One Day In L.A.: Inside Kanye West's Sunday Service Sanctuary

On one weekend in Los Angeles (March 31), I got the unique opportunity to partake in an otherworldly experience: Kanye West’s Sunday Service. It was transformative, to say the least, but that weekend, something else happened in L.A., too. Nipsey Hussle was murdered in front of his Marathon clothing store. A black man’s life was taken in cold blood, and as we collectively mourn, Kanye’s Sunday Service makes so much more sense in the context of this senseless murder.

But first, how did I even wind up at Ye’s exclusive weekly praise and worship-esque Sunday Service? I really have some dope people that continue to grace my life. Through all the things that I’m passionate about—my job, music, art, motherhood—I became friends with a music producer/actor/musician who was kind enough to get me on the list for service.

I’m a true audiophile, and my love of music, especially live instrumentation, had me all into those Sunday Service videos popping up on social feeds for some time. I was that kid in church texting my best friend, the church organist, to kick off the Holy Ghost session. I’m the same person who will slide to a jam session in any city I travel to just to catch a vibe. The music really spoke to me in the videos and I felt like this is the place where Kanye was getting back to his original self. I wanted to experience that. The nature of Sunday Service was so far from any of his “slavery is a choice” statements and wild Trump rhetoric that it forced me to wash away the negative sentiments and take this experience for what it was.

 

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I approached the mountainous California ranch locale with wonder, anticipation, and some lightweight hesitation: What if they making us draw blood and we have to sacrifice a lamb? What if they’re turning water to wine in here? What happens if they have us pass a collection plate for the building fund? I didn’t bring cash. What if he’s got people in the spot saying Yeezus instead of Jesus? My co-worker friend Lena and I pulled up to the gates just before 9 a.m. We got to the entrance and were checked off on the list, then were ushered in by greeters wearing all white. Most of the people inside were white, so I made a quiet joke that maybe this was Kanye’s attempt at enslaving white people and forcing them to make a “choice.” But then I saw some black staff members which put that conspiracy theory to rest.

As we waited in the estate’s holding area, a barista offered delicately crafted matchas and lattes with frothy designs. The cool L.A. air and wispy tree leaves carried the sounds of the choir and band rehearsing. We could also hear the stories of other people who waited: a white woman in her 30s who was there to see her boyfriend in the choir and really didn’t know what to expect; older neighbors who had a standing invite to Sunday Service; a black music producer from Houston whose friend was in the band; an L.A. artist who was the plus-one of one of his homies; a Latino family with their five-year-old little girl, her brother, mom and dad outfitted in Balenciaga.

Finally, we were ushered in about seven to 10 people at a time. We ascended a hill on a dirt road that took us to a rotunda. Soft music could be heard as the choir, the band, and Ye stood around dressed in all white. It was intimate, intimate, with around 75 people in the rotunda, and about 75 as a part of the band-slash-choir. Everyone was real chill, doing the little church hellos. And just like in the videos, the whole Kardashian family was there—except I didn’t see Rob, Mama Kris, or Caitlyn. I don’t really follow the Kardashians just because I actually can’t keep up, but they do have some beautiful children. The girls (North included) were so full of life and joy, like any other kids, which was refreshing. For whatever reason, I’m always so happy to see celebrity kids having what appears to be a carefree childhood.

 

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OK, onto the actual service. All I can say is think of the best church choir you’ve ever heard, then swag them out, drop some 808s on that, then put this all in the mountains closer to God. It was magic. Unpretentious, unassuming, beautiful, soulful, groove-evoking and as much as it was gospel, it was the rhythm and syncopation of hip-hop. It was Milly Rock. It was shaking dreads. It was soul claps. It was a few white folks clapping off-beat. It was dope. As a music lover with a keen ear for sound, I could tell each instrument and voice was hand-selected for a reason. And even with Kanye as the mastermind, my friend mentioned that he felt tertiary. I would even go as far to say he felt like the fifth element. It was God, the nature, the people, the band and choir, then Ye. Each song had medicinal purpose. There were recordings of Kanye’s voice orating about life and purpose and all of the questions we ask as we attempt to ascend and evolve. It was all so timely. I strive to live a purpose-centered life, but some portions feel like they need further definition. This felt like a catapult, like a launching pad, like a playground for inspiration.

Now slight pause, because I know you’re thinking, WE CANCELLED KANYE, VEJURNAÉ. He’s been too detrimental to the culture. He’s trying to trick you with these soulful beats and 808 machines, and some Jesus and matcha. Ni**a, you’re kiki-ing with Yeezy over some beats and tea. I thought about this, too. And still am. I think where I sit is a place that is all about purpose and intent. Kanye says some outrageous and outlandish things at times, some that we support and some that we go in on him for, but who doesn’t? What he is doing in this arena has greater weight than probably anything else he has ever done, in my eyes. What he’s doing will potentially change the way that millennials interact with church. It’s a needed shift. One guy we sat with said, “If church was like this, I’d never miss a Sunday.” We’ll get back to this, though.

It’s hard for me to recall the set list. Aly Us’ “Follow Me” was dope. (They need to bring this to the house picnic.) They did Richard Smallwood’s “Total Praise.” For the church folk, the choir made this song effortless, but added a syncopation with the 808s that I will never forget. Most people know how completely perfect this specific song is, but this arrangement was PERFECTER. Yes, perfecter. The harmonies with the Amens, and breaking them down almost into footwork beats. Flipping back when they get to, “You are the source of my strength,” to hit the 808s and bring it back again. It was just... Shout out to my Second Baptist Church family that knows that Dr. Hycel B. Taylor special ending.

Then there was Stevie Wonder’s “I’ll Be Loving You Always.” That song is LOVE. I actually suggested it to my producer friend in the band a few weeks before I came to L.A. I know, that’s an extra request, and who am I? But my Mom always said, “If you never ask you’ll never know.” And yo, it actually happened. The band jammed with Kanye on the drum machine. HOW IS THIS MY LIFE? Pinch. THIS IS MY LIFE. The day before I left to go out west, my sons and I did car karaoke to this song. And how special is it that Kanye is sharing these moments with his kids, his family, his friends and the world? It’s special.

In the circular space, I was seated at eye level with Ye and the 808 machine. This was wild. You know when you’re a musician and you look at the crowd and you know who’s vibing? I was in that motherf**ker VIBING. For anyone who attends parties with me, church services, karaoke, in the car, it’s a given that music and dancing is a thing. Do you think I’m going to pull up to Kanye church and not f**k it up for Jesus (no disrespect)? With the sun beating down on all of us, the music accelerated. Then, I thought about deodorant… Have you ever started sweating hard and been hot and start thinking, How many swipes did I do this morning? Mind you, they are performing all the songs that require you to put your fully extended hands in the air… The dilemma! I just had to do a side sniff for freshness and deal with the pit stains, because I took my locs down and it was just like nirvana. We’re out here on a mountain praising God with a full choir, band and Kanye is smiling, smiling, playing the beat machine. Ni**a, whet!?

They also played some Ye classics like “Power,” “Jesus Walks,” “Good Morning,” and “Otis.” “Jesus, won’t leave us/Neva leaveeee us/NA NA,NA NA, NAH NAH NAH!” All the while, the babies are in the middle of the performance area living their best lives, dancing with their daddy. It was love. The purest love. Unadulterated God-sent love. The intensity of the band never waned, the choir never diminished, and the soloists were straight from Sister Mary Clarence for real, for real. I did the, “girl, Goodbye, you sing too good” wave about four times and I needed another cup of water, but I didn’t want to miss anything.

 

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When service ended and Ye announced that Sunday Service would be at Coachella during Weekend 2, we all then proceeded further up the hill for a full catered brunch. (Note: They had the thick bacon and at brunch, that is all anyone cares about, so thank you for that.) During the brunch, folks shared stories, networked, and simply took it all in. The West/Kardashian family mingled and embraced everyone on some regular Sunday after church service ish. I sat still in awe, thankful for the experience. I thought to go over to his table to say thank you, but I chilled because, you know, sometimes you just don’t want to be extra, so I just kept it moving recapping everything with my friend and airing out my underarms.

Post-brunch, we walked back down the hill and chatted with gospel artist Ricky Dillard about how positive the music was and how transformative the experience was. Once we got back to the original holding area, we saw Ye was just standing there talking to people as they left. Now was my time.

Me: (Gives Ye a hug) Yo, thank you. Ye: Yo, I saw you vibing girl. Me in My Head: NI**A, WHAT! I SAW YOU VIBING, TOO. THAT SH*T WAS BANANAS! Me in Real Life (Remembers this is like church): I’m from Chi-town. Man, that was just amazing! It’s really going to change how young people approach church. Me in My Head: You should let me bring Cairo and Phoenix out to Coachella. Me in Real Life: I remember booking you when you came to [The University of Illinois Urbana-Champaign] back in the beginning of your career. The show was like $11. Ye: (Smiles) And look, this one cost even less. Me in Real Life: (Laughs) You’re right. You need to bring this back to the crib. Ye: Definitely, we’re on mission work!

 

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All of it was awesome. From the restorative power of the music to the purpose-driven message to the people out here giving their full glory to God. No additional anything. It was like, Let’s go praise God and that will be sufficient, that will be enough. Let’s put our full effort into praising the Lord and see where that gets us.

In retrospect, I think this energy is the same energy and same fervor that Nipsey used to inject into his community. Like, let’s see what it looks like when I empty the tank for my hood, for my people, for these kids. Nipsey being murdered on the same day of this experience felt like someone took a pin, popped the balloon and let all the helium out. After the Ye experience, we went to Malibu, then to Venice Beach to meet up with friends. That’s when the news that he had been shot six times and killed in front of his own store broke. Like many, I was at a loss for words. Just hours ago, I felt so inspired and hopeful, and now I sat in disbelief and anger. People in L.A. were so hurt. I was so hurt. It was essentially as if someone ever did something to Chance The Rapper—the hometown guy, the home team, the one that never left but instead building up his area, investing in his people. Slain.

The one thing that felt even more real after this day was the immediacy of now. Each and every moment is your moment. Waiting won’t get the job done. If you want to make an impact, you have to take the steps now. If you want a life of value, you have to move. I reflect back on the images of Nipsey and his partner Lauren London from their ethereal GQ shoot and I think about how striking those images are. They’re so beautiful. To have love captured on camera in that way and so close to him being murdered is unfathomable. In summation, whatever “it” is to you, do it now. Have that conversation, tell them you love them, make that move, invest in that business, repair that relationship, quit that job. Make it happen today, and know that regardless, whether His presence manifests through the pews of church or some rattling 808s or the warmth of the community that raised you, God is with you.

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Edison Sigua

Meet Baka Not Nice: The OVO Sound Artist Who's Actually Pretty Nice

Baka Not Nice's entry into the music industry is unlike any other. The OVO Sound signee's path wasn't always that of a music creator. In fact, Baka's first taste of the music industry was as his mentor's Drake's bodyguard, and since then, the Toronto artist's background vocals have been heard in multiple Champagne Papi records such as "Free Smoke" and "Gyalchester." Thankfully for fans who have connected with Baka through those songs, the 40-year-old artist began releasing his own music, and he did not disappoint.

After signing with OVO sound on July 27, 2017, just three days later, he released his hit single "Live Up to My Name." The song saw success around the world, peaking at number 77 on the Canadian Hot 100 chart. Later on, Baka followed up with two EP's. He released 4Milli in 2018, which spawned a certified-Platinum status in Canada and a certified-Gold in the U.S.

Most recently, Baka dropped his three-track project, no long talk. He gave VIBE a personal interview, in which he discussed the EP and his journey thus far in music.

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VIBE:  I know you're currently on Drake's Assassination Vacation Tour, but you still managed to drop your latest project, and I wanted to know how was that for you, balancing being on tour with him and also dropping 'no long talk'?

BAKA NOT NICE: Actually, that project was done before tour. It was actually supposed to be released before we went on tour. However, due to attempting to get certain things like legalities, lawyers and stuff, it took a while to get certain things cleared and what not. But yeah, it was done before the tour. It just happened that it dropped while we were on tour.

And what was the creative process like making 'no long talk'? What was it like collaborating with Juicy J and Giggs?

Aw man, two legends you know? One from the UK and one from America. I feel like I was looking for a balance, so I think it worked out great. The vibe I was in was a laid-back vibe.

 I actually had another project that I was working on, I was promoting it, it's called Prada. But after all that crazy stuff happened with all the designers in America, and there was a lot of heat... I just didn't want to have to answer any questions during it. So I just put [Prada] to the side for a bit, but then I had to put some music out, some content out. So then, I just decided to work on no long talk and that's how that came up.

Why just three tracks for 'No Long Talk'?

Because I plan on releasing — I don't know if it could be a mixtape or an EP — but I plan on releasing this project in the spring or early summer. So I was just like, "Yo, I don't want to not drop anything until then." That's a long time to not have any music out there, so I decided to make a little project with two collabs.

 

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Is that the reason why you named it 'No Long Talk,' because it is a shorter project? 

Yeah because, I didn't scrap Prada, it just wasn't the right time to put that out there. Like I said, I didn't want to leave my fans with nothing until like mid-spring or even early summer, so three songs I felt was good enough to hold them over until then.

Now, speaking about your experience on tour, how has it been so far being on tour with Drake? How receptive have the fans been to you?               

Aw man, it's been crazy and only because, you know, I would say about a year-and-a-half ago or two years ago, my personal friends would tell me, "Baka, things are different for you, you know you got fans." And I would always shrug it off like, "I don't go no fans. I don't know what you're talking about."

But now, being on tour and being on stage, I interact with the crowd and the people that are there. I want to know what's going on, what they're feeling, you know? So, I'm looking at everybody and what's amazing is they're rapping the lyrics to my song. So, then it comes back full circle like, "I really do have fans out here man." I'm just humble about it because it's new to me. 

That must be a great feeling.

It's an amazing feeling, man. The project just dropped, but they're singing those songs too, so it's like 'wow.' Pretty amazing, it's a pretty amazing feeling.

So, you're from Toronto and how do you feel that you influenced Toronto's rap scene? How do you feel it has influenced your music?

I feel that they both go hand in hand. Of course, I feel like I influenced the rap game. The only reason why I'm saying that is because I feel like I'm giving young guys from where I come from, or dudes or females or whatever, that feel like they have [an] art. I feel like they see me, and my past and where I came from, and to see where I am now, I feel like they feel like they can do it too. That they have so much opportunity. It's not just music– it can be anything.

Are there other ways that you feel like you have influenced or are influencing aside from music?

Yeah, because there's the whole street side to it, too. Where I come from they know what I've been through. It just shows that when you put your mind to something and you say, "Okay listen, I wanna go a different route. I wanna try to do something positive and help my family" and stuff like that. I think it shows younger guys that are coming up like, "Yo, listen, all this fake stuff that's out here ruining our lives, let's take a different route." The guys that are like, "I gotta be on the block, I gotta do this." You gotta get alternate paths, you can't just be like that's our only way out.

Because there are multiple ways out from where you're from. 

There's multiple. We gotta stop using that excuse, I'm tired of that sh*t for real.

You're signed to OVO Sound, and your signed to the label with PartyNextDoor and Majid Jordan, and a bunch of others. Have you ever worked with them? Do you work closely with them? What's that like?

Well, to be honest with you, they're my label mates, but they're my brothers first. Each one of us has our own different relationships. I'm definitely going to be working with my brothers. It's crazy that you bring that up because before I came out on tour, Roy [Woods] sent my assistant a few songs that he wanted me to get on. But I just didn't have the time because I was preparing for the tour. I went to them and I was like, "You guys need to make a beat, let's rock out." Things are going to be in the works, everything's just timing, you know?

How did you feel when you found out your mixtape '4Milli' was certified platinum in Canada and certified gold in the U.S.? What was that feeling of hearing that news?

My whole motto is "no long talk," so I don't really have that many words for it. But I was just really shocked because, like I said, my story will be a movie one day. It's like... it's one of those ones where you think it's all over, you think you gotta hang it up and throw it out, and then bam... a light comes. A light at the end of the tunnel, and then you take off.

 

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You said that you have music coming eventually, and that Prada is coming later. What more can fans expect from you in the future? What do you hope to bring to the table?

I hope to bring some classic music. Obviously, I want to work with my mentor Drake, obviously that's going to happen. There's other artists I want to work with too, I want to try different stuff.

I'm just into music. My whole thing is:  I just love music. Even though I didn't know I could create it until recently, I've always loved music because music is a part of my life. My father's a musician, he played the guitar for over 15 years. Music was always played in the house, you know how it goes. They always played the greatest, like Motown. I was surrounded, and then coming out of prison meeting with Drake, I was surrounded by it even more.

Coming out of prison, did that change your mindset completely? 

It had to, because prison for young black men is a revolving door. It's so easy to go back once you get out. The restrictions that they put on you, they set you up for failure. You gotta somehow break free of that. You gotta be like, "Nah enough is enough."

And you succeeded at that. Now you're doing music and you know that, [prison] is not something you want to go back to, ever.

Yeah, I don't even think about that anymore. I thank God everyday that he opened my eyes. Now, I realize that there's another way. My message has to be now, "Don't give your life up, go, f**k the clout. F**k clout."

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