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Reebok's Director Of Entertainment Marketing Says He "Chased" Kendrick Lamar For Two Years

Kendrick Lamar is no doubt a busy man, and one of Reebok's officials received a first hand look at how hard it is to land a meeting with the Grammy Award-winning lyricist.

Kendrick Lamar is no doubt a busy man, and one of Reebok's officials received a first hand look at how hard it was to land a meeting with the Grammy Award-winning lyricist.

In an interview with Complex, Damion Presson, Reebok's Director of Entertainment Marketing, detailed how long it took for him to get Lamar to sign on the dotted line for their collaboration. "I basically chased [Kendrick] for about two years. It took about two years to get them to call me back," Presson said. "I was constantly calling, calling, and calling, and finally we met out in Vegas and had a great meeting. They were ready to do a partnership, and then we actually made it happen."

Given the thought-provoking messages that Lamar cements on his soundscapes, Presson said it gave the company even more incentive to lock in their partnership with the "Swimming Pools" rapper, and show that it was more than just another collaboration between an artist and an apparel company.

On the subject of the Compton native's Ventilator sneakers collection, Presson shared the eye-opening significance behind the creation of the footwear.

"These shoes are speaking to the youth in a different way, as opposed to how the other artists are putting out footwear. No knock to the other artists putting out footwear, but I think that [Kendrick] has a message behind his shoes," he said. "I think it's a bigger message to what Kendrick is trying to do in terms of just changing the culture and having people think. You get the shoes and there's a message. You kind of look at the shoes and you see unity on the shoes. You see red and blue, but it goes bigger than just red and blue. This is about unity of everything that's going on with the world -- that we all are one. It's not a black thing or a white thing or an Asian thing. It's a humanity thing."

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Ty Dolla $ign Releases New Album Feat. Nicki Minaj, Roddy Ricch, Kanye West And More

After a three-year album hiatus, Ty Dolla $ign released his latest studio effort, Featuring Ty Dolla $ign, on Friday (Oct. 23).

The 25-track album features appearances from Nicki Minaj, Kid Cudi, FKA Twigs, Roddy Ricch, Jhené Aiko, Kehlani, 6lack, Young Thug, Music Soulchild, Skrillex, Quavo, Anderson Paak, Post Malone, Kanye West, and more.

Powered by previously released singles, “Ego Death,” Expensive” and By Yourself,” the new album flexes a different music muscle for the Grammy-nominated recording artists who steered clear of  making club records.

“I was intentionally trying to not make club songs [talking about] hoes and *itches and all the sh*t I used to talk about,” Ty told Vulture in a recent interview. “I was trying to, like, talk about my life, and what it is now, and really do something different with it. I got a daughter going to high school this year, and she’s paying attention, and all her friends are paying attention, so I can’t talk as crazy or do the crazy sh*t that I used to do.”

Stream Featuring Ty Dolla Sign below.

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Jay Z Launches His Own Cannabis Brand

Jay Z is venturing into the world of cannabis. The  mogul officially announced the launch of his new cannabis brand, Monogram, on Friday (Oct. 23) marking his first product collaboration since becoming chief brand strategists of the Northern California-based dispensary, Caliva, last year.

“Monogram seeks to redefine what cannabis means to consumers today,” the company said in a press release. As many marijuana storefronts have implemented new rules amid the global pandemic, Monogram is also planing to launch an e-commerce sales option, “In an effort to provide a more tailored customer experience.”

Caliva and Hov opened their first Southern California storefront last year. Besides providing quality products, Hov aims to use his position at Caliva to help the formerly incarcerated (many of whom are not reaping the benefits of marijuana legalization) through advocacy, job training, and employee and workforce development.

According to the company website, Monogram uses “expert growers” to ensure that each marijuana flowers receives the “respect it deserves” in every stage of the growth process. Additionally, Monogram flowers are grown in small batches so that every plant gets “personalized attention.”

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Kehlani Plays Bryson Tiller’s Love Interest In “Always Forever” Video

Kehlani stars as Tiller’s love interest in the intimate new music video for “Always Forever,” released on Thursday (Oct. 22).

The stunning visual, directed by Glenn Michael of Toronto’s Kid Studio, is a creative take on how a relationship can become your entire universe. Tyler and Kehlani cuddle up, kiss, and hold hand in the steamy visual, prompting some fans to question the chemistry between the two. They might look pretty cozy, but Kehlani and Tiller are just friends (Tiller welcomed a child with girlfriend Kendra Bailey last year).

 

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🌎🎥💫Thanks Guys. #alwaysforever @kidstudio_ @ichiki @kehlani

A post shared by [ Bryson ] (@brysontiller) on Oct 22, 2020 at 12:35pm PDT

Kehlani shared some close-up stills from the music video on Instagram along with a message thanking Tiller for being a “solid” friend. “To one of my dearest friends…matching tattoos, years worth of stories, nights of dying laughter and holding each other down in the roughest times…I’m so proud of you. Thank you for being solid.”

The post was deleted after fans in the comments continued to speculate if the two were an item. Kehlani shared a follow-up message on her Instagram Story explaining in part, “I post lengthy captions about all my friends. You would have to follow me to know that.”

 

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#Roommates, #Kehlani explains her previous message to #BrysonTiller. (SWIPE for previous post)

A post shared by The Shade Room (@theshaderoom) on Oct 22, 2020 at 11:53am PDT

“Always Forever” is the latest single from Tiller’s newly released ANNIVERSARY LP.

Watch the video below.

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