NBA Votes To Feature Ads On Jerseys Beginning 2017-18 Season

The NBA saw history being made on Wednesday night (Apr. 13) when the Golden State Warriors broke a new record and Kobe Bryant bid adieu to the “ball is life” mantra. Now, the league is breaking ground again and became the first U.S. sports entity to feature ads on their players’ jerseys.

The business venture will begin in the 2017-18 season, a mandate that’ll span over the course of three years. A company’s logo will be stitched onto the upper right side of a player’s uniform top, but there’s no word on whether or not retail jerseys will feature the same design.

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In a statement issued by NBA Commissioner Adam Silver, the ads are being looked at as a springboard to greater partnerships between the team and a certain company, and to expand the reach of basketball on different platforms.

“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” Silver said. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

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But it looks like the latest news is short of a slam dunk with NBA fans. Twitter users took to the platform to share their distaste with the latest business venture.

Tags: NBA