#ThisIsWhyWePlay: When It Comes To The NBA Playoffs, “Every Second Counts”

The 2016 NBA Playoffs season is about to be a lit-uation. To kick off the league’s anticipated post season face-offs, the NBA reveals the latest installment of their This Is Why We Play campaign, “Every Second Counts.”

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In the 30-second TNT TV spot, set to premiere during the doubleheaders between Oklahoma City Thunder-San Antonio Spurs and Memphis Grizzlies-Los Angeles Clippers on Tuesday, April 12, basketball fanatics get warmed up for the flame emoji-stirring, jaw-dropping, culture-influencing moments to come.

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Watch the clip, featuring music from  the hit veteran Timbaland, before it hits a bar or living room television screen near you.  The NBA Playoffs officially kick off on Saturday, April 16. Check your local listings for more details.

Tags: NBA, Timbaland