Carla Marie Williams Carla Marie Williams
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Introducing Carla Marie Williams, The North London Songwriter Penning Tracks For Queen Bey

With two Beyonce tracks under her belt, London-based songwriter Carla Marie Williams is ready to take on the world one song at a time.

Carla Marie Williams may not be a name you’re instantly familiar with, but as far as her words, you certainly will be. Having penned Beyonce’s gloriously politically charged track "Freedom," lifted from the epic Lemonade album, Carla Marie is a wizard with the pen. The rest of her songwriting résumé is equally as impressive, having worked under the British songwriting and production team Xenomania and now having formed her own writing collective New Crowd Media, Carla Marie has written tracks for the likes of Girls Aloud, Alesha Dixon and Kylie Minogue—alongside Queen B.

“I didn’t go to any special stage school or anything. I worked my way up, I was fearless about it,” she says during our 30-minute conversation. Carla Marie exudes this passion and hunger that not only is inspiring, but genuine; something that’s becoming rare in our social media age. Her 18-year-long career is peppered with lows and highs, but one thing remains constant: she keeps on going.

Inspired by the likes of Mary J Blige and Alanis Morissett and brought up on an R&B diet of Jagged Edge and Jodeci, Carla Marie comes from an honest place. Driven by social issues and a “rebellious streak,” where she wants “things to be right for people,” aside from writing "Freedom" and "Runnin" for Mrs. Carter, she’s also set up her own organization Girls I Rate, which champions female bosses in the UK music industry.

Now, with two Beyonce tracks under her belt, an ever-growing list of songwriting credits and now her own organization, the London-based "Freedom" writer is ready to take on the world, one song at a time. —Kamilla Rose Baiden (@KamillahRose)


VIBE: Your song-writing credits list is so varied. Can you describe your song writing style in three words?
Carla Marie Williams: I know! So varied. I would say I’m writing from the soul, singing from the heart. That’s where I’m at now. I feel I cross genres, I don’t have an exact style, but I would say soulful, definitely soulful.

You’re from North West London, how did growing up in that area give you experiences for song writing material?
It made me hungry. I wasn’t a songwriter when I lived in Harlesden [a town in North London], I was more into singing. Then later on, as I got a bit older, I moved into songwriting. I used to write poetry from young, it was a way for me to write about emotional things. Whether that was a break up between me and a boyfriend, or stuff home like my mum or dad, I just found myself writing poems about it. Then when I was around 17, I met this guy who turned my poems into a song. I read him some lines of my poems and he started playing the guitar and making a melody, I couldn’t believe it, I was like wow, that’s my song! It was crazy.

And before that, did you always keep poetry and singing separate?
Yes very separate, I never imagined them together. After my poem was put to a melody, I was invited 'round to make it a finished song and that was the start of my song-writing career, I was 17. I took all these poems I had and with a guitar, I made melodies and just put them all together. At the time I was also in a girl band. On my down days I used to sit and write songs. I would take them back to the girls and my manager and show him and he was like wow you’re writing songs, how did this happen? Nobody could believe it, when they were sleeping I was working. I would be up on the morning doing work. When they would go back to Glasgow and me back to London, I would be in the studio, writing recording and developing my craft.

Grindin’ from early, I love that. What sounds influenced you?
I’m so heavily influenced by Alanis Morissette. She’s coming from a political angle with her lyrics, which I love. Then Mary J. Blige, she’s more emotive and soulful. With the fusion of the two, I was just this rock-soul girl, with ambiguous lyrics and a rock-soul feel with the delivery and melodies. And that’s where it started.

So do you still perform as a singer?
No, I stopped performing many moons ago. When I started writing for Girls Aloud with Xenomania, I lost my voice for a year. I had severe muscular tension; I took that as a sign to focus on my writing. I was just starting to get more successful as a writer. So I decided to quit being an artist and to be honest, I found a lot of joy in writing songs, not having to worry about myself, what I look like, my sound, direction… I’m just given a brief, I deliver it, and then I can go home and watch EastEnders and Corrie at the end of it [laughs].

You make it sound so easy!
[Laughs] No… well for me, that’s how I equated my love for it. I love writing for other artists, getting into their headspaces and writing from their perspective. I realized that’s exactly what I love.

When you do write songs, do you write from the artists perspective or do you write from you own? And if it’s your own, do you find it weird someone else singing about your personal experience?
It’s a bit of both. For example, with Beyonce’s "Runnin’" that was from my perspective. I was at a very low point in my life, and I didn’t know where else to go or what else to do at that time. So "Runnin’" came from a personal place of searching. But at the same time, when Beyonce heard it and Naughty Boy, they both related to it. That’s the beauty with writing, people relate. But then with some of the other artists I work with like Girls Aloud, they’re a fun act, so I write and tailor songs to them. It depends on the person. If it’s a young artist, I have to write young stuff, not too mature. Then sometimes you have down days, when you just write for yourself, and then it fits an artist. But then if you’re writing with an artist in the room, you take on their persona and tailor it to them.

Now, moving on to Beyonce, you wrote "Runnin’" first, produced by Naughty Boy back in 2015. How did that come about?
I wanted to get back into writing songs after being part of the pop factory. And I started a writing collective called New Crowd. In the collective is Jonathan Coffer, the guy I originally started with, and Arrow Benjamin. I just set up a whole load of sessions. I set up a session with us all to write purely on the piano. That song ["Runnin'"] was one of the songs that came up on that, and Beyonce and Naughty heard it. It was a bit of a tug of war who wanted it, and then we all ended up on it.

That’s so crazy. Moving on to "Freedom" featured on the brilliant album Lemonade, how did that come up? Did you know you were writing it for Beyonce?
Yeah we did. She heard "Runnin'" and she really wanted to meet us and meet with me Arrow and Jonny. I went to L.A., I’ve never really been there to work before. I went and saw her A&R and he was like, Beyonce wants you guys to write for her, and he showed me an email from her with my name in it. I was like, oh my God. He was the first one to play me "Lose It All"—sorry "Runnin’"—because that’s what "Runnin'" was called before. When I heard her voice on it, I felt so emotional, like literally tears running down my face. I didn’t even try to get a record with her, and she took her own initiative to record it. She really is one of the best artists in the world. She wanted to hear more from us, and her team set up some sessions. I’m very pro-woman and pro-black, it doesn’t mean I’m anti-man or anti-another colour. And Arrow, he’s very spiritual, and Jonny is just a musical genius. And the three of us in a room just merged together and took it to the church.

You can really hear the church and I guess the connection you all have in that track.
Yes, Arrow and me have been friends for over 10 years. When we we are together in a room writing, we have this synergy, we just… it’s magic. He comes from the same place as me, I used to listen to Jagged Edge and so did he, and Jodeci and Mary J. We’re really like coming from a singing place. We’re trying to take it all the way. When you’re writing for someone like Beyonce, you know you can take it all the way as she is a vocal acrobat, so we started with an idea. We presented to her a basic idea, then we went back and forth for a bit. She’s very much about female empowerment, so we incorporated some of that into it and within 24-48 hours she had recorded it and the rest is history. She killed it; she’s a workaholic, she literally just goes for it.

Wow. So within like 48 hours the entire thing was done?
From the time she first heard it, she had already gone in and done her thing.

So did you know it was going to make the cut on the album?
Nope, no one knows, it’s Beyonce! I didn’t have a clue, I was in L.A., and I was asking my friend to get HBO so we couldn’t miss it. We had to borrow someone’s password to get online [laughs], it was so funny. Then it came up and we looked online, and we saw "Freedom" on it, we were watching the film, and we was like where is it—because it’s quite late down—then I saw it and was screaming.

That’s wild. Did you know Kendrick was going to be on it?
I heard through the grapevine, but I didn’t know until that day. It’s crazy, I heard whispers that Kendrick was on it and Just Blaze was producing. But I never heard. I heard the Just Blaze version, minus Kendrick. But you can never know, things always change, and then it came through. I’m just so happy we got to make such a legacy song.

It’s just a really fitting song and ties in nicely with so many of the movements happening across the world.
It has a real message and sentiment to it, and I’m all about that. I have my thing Girls I Rate, all bout embowering women in the UK music industry. I’ve been self-managed for about 10 years. I took on management for about a year and to be honest, it is tough, being a black woman in a male dominated industry. I started Girls I Rate on International Women’s Day, nominating girls I rate within the UK Music industry. And they nominated women they rated. It was really good to see women celebrating each other. We had a final even where 95 of us met on the Embankment, Channel 4 came down. There were just a lot of people in the UK scene there. Off the back of that, I’ve launched Girls I Rate Arts Academy for 16-25 girls who want to get in to the industry; I’m doing that with MOBO and Metropolis. I’m doing a song-writing weekender. The girls will have an opportunity to work with me for a weekend, sit with me in the studio, [see] how I write and craft a song. It’s going to be great.

That’s so fitting with the "Freedom" track, too. At the moment, both in music and a lot of other creative industries are realising that women and also women of colour need to be recognised, so it’s the right time for it.
Exactly, it’s all about supporting each other. It’s a vehicle, it’s about helping each other and building a great network of women within the industry. I used to be a youth worker, so I have this like social element built into me. I have this rebellious streak, where I want things to be right for people, things needs to be equal. I’m quite outspoken.

What is your personal favourite song Lemonade, aside from "Freedom"?
I love "Hold Up," I love "Sorry" and "All Night." Thing is I heard some of the songs before. The place we was coming from, she [Beyonce] wanted something more similar to "Runnin'." I’m Jamaican, and when I hear things like "Hold Up" I’m like damn, I could have written that! But you know, wasn’t meant to be this time.

Next album man!
[Laughs] Definitely. I’m also thinking Rihanna too. I would love a Rihanna cut man. I think it’s year of the diva. I would like to work with anyone from Jennifer Hudson to Pink. I would love to work with Kelis on her new album. Things with Brittany, icons like Gwen Stefani. I like working with icons and diva’s, the ones who can really sing. UK wise I love Rudimental, but I’m also a fan of the girls coming up from the UK like Ray BLK and Nao, Ms. Banks. I want to embrace the UK black girls coming through, it’s hard!

You’re so pro-women, it’s great!
It is great. Like it’s weird, everything makes sense now. I have the biggest advocate in the world saying the message I want to say for myself for women. It’s weird because even if you look back on my Instagram and Twitter, you’ll see me ranting on about women or black issues, and I truly feel passionate abut it. I’ve been in a mostly male industry, and when I was in the pop writing camp I was the only black person at the production company for three years. So to come through that, sometimes you sit and ask why am I the only one here.

I think sometimes people also forget about the songwriters. It’s good to see people now getting credited.
We create the music for these people, we’re their voice, we write for them, we create their vehicle. It’s weird because often a lot of girls don’t realise there’s other things you can be doing instead of being in front of the camera. You can still do things; feel satisfied and still get paid.

So, what else are you working on?
Ah, I’m not allowed to say! I work with so many high profile artists I sign so many disclaimers, I often find out on the day like everyone else. I’ve got something hot coming out in the next few months which is hot. I’m just happy I’m flying the flag for the UK. You know I’m a girl, I didn’t go to any special stage school or anything. I worked my way up; I was fearless about it.

Even in you music you highlight your ups and downs and you make them relatable for everyone.
Yes, it’s like a roller-coaster, you have to hold on through the ups and hold on through the downs, keep your vision in front of you. I always say, never put your eggs in one artist, if you can write songs do it, give the songs away! There are so many things you can do that amount to creativity!

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Beenie Man (L) and Bounty Killer (R) in 1995.
David Corio/Redferns

A Look At Beenie Man And Bounty Killer's 'Verzuz' Battle Scorecard

Why was this night different from all other Verzuz battles? Streamed live from Kingston, Jamaica, the Memorial Day “Soundclash Edition” of Swizz Beatz and Timbaland’s flagship IG Live series was easily the most exciting and entertaining yet, as well as the first to delve into dancehall reggae.

Considering the fact that Jamaican sound systems pioneered the sort of “beat battles” have made Verzuz a social media sensation well over half a century ago, the creative decision was more than fitting. By pitting two icons of the genre, Bounty Killer and Beenie Man, in head-to-head competition, this Verzuz battle did not just showcase two of its most respected lyricists ever to hold a microphone, it also tapped into an epic rivalry that stretches back more than a quarter of a century.

At that time the youth born Moses Davis in the Waterhouse section of downtown Kingston was already on the second leg of his career -- having released his first album a decade earlier at the age of ten. Young Rodney Price, formerly known as Bounty Hunter, had just started to make noise under his new artist name Bounty Killer, recording hardcore hits for the legendary Waterhouse-based producer Lloyd “King Jammy” James.

Like all young aspiring artists, Killer had looked up to Beenie as an inspirational figure -- until he felt that the artist had borrowed his style. Beenie and Bounty’s face-to-face clashes, especially their Boxing Day battles at the storied Jamaican stage show Sting in 1993 and 1995, are the stuff of dancehall legend. Despite whatever differences may have existed between them, both artists channeled all that energy into great records -- many of which were played in the heat of the Verzuz battle.

Arguably the most exciting and spontaneous edition of Verzuz yet, the Beenie and Bounty battle was not a “clash” in the traditional Jamaican sense, but it was hardly a conventional beat battle either. Predictions that the island’s WiFi might not be able to handle the strain were soon dismissed -- in keeping with Jamaica’s long tradition of raising the bar when it comes to using technology to create next-level musical entertainment, this was the best-produced beat battle of them all. On the other hand, this was also the first time a Verzuz competitor has had to take a break in the action to negotiate with police officers.

This was surely also the first Verzuz battle to be live-tweeted by a prime minister: PM Andrew Holness took to his official Twitter to declare “Jamaica’s culture is global” and share a screenshot of the action. In keeping with the national pride, the battle opened with a rousing rendition of the Jamaican National Anthem.

When Beenie and Bounty came through VIBE’s IG Live one day before performance, they both declared that they would not be preparing for the battle as the art of war should be spontaneous. This has had people on tender hooks as no one really knows what would happen on the night. But of course all celebrities were out in full force for this highly anticipated battle, as everyone from Diddy to Swizz to Rihanna came through to catch the vibes. It was the only place to be if you were on IG, with more than 400K people checking in at the event's peak.

Here’s Billboard's tune-for-tune breakdown from the top to the very last drop.

ROUND 1: Beenie Man's “Matie” vs. Special Ed feat. Bounty Killer's “Just a Killa”

Beenie kicked things off with his first No. 1 hit (on the Jamaican charts) in honor of the late great Bobby Digital, the legendary producer of this song and countless more, who passed away May 21. Bounty opted to open on an international note, leading with his first hip hop collaboration, a 1995 single by Brooklyn rapper Special Ed featuring a guest verse from young Bounty.

WINNER: Beenie

ROUND 2: Beenie Man's “Memories” vs. Bounty Killer's “Suspense”

Sticking with the hardcore dancehall, Beenie reached for one of his fan favorites, a mid-’90s banger on the “Hot Wax” riddim that was recorded during the height of his great lyrical war with Bounty Killer (and sampled by Drake on the album version of “Controlla”). Killer responded in kind with a track on the same hard-hitting riddim, making this round feel like a flashback mid-'90s dancehall session.

WINNER: Beenie

ROUND 3: Beenie Man's “Slam” vs. Bounty Killer's “Living Dangerously”

Shifting into another gear, Beenie drew for his first Billboard hit, a tribute to the sexual prowess of “ghetto girls” recorded on Dave Kelly’s irresistible “Arab Attack” riddim. Bounty responded with one of his most popular songs for the ladies, a collaboration with reggae vocalist par excellence Barrington Levy. Counteracting a classic with another classic, this round was too close to call.


ROUND 4: Beenie Man feat. Chevelle Franklin's “Dancehall Queen” vs. Diana King feat. Bounty Killer's “Summer Breezin’”

Keeping the energy high, Beenie unleashed this soundtrack cut from the movie Dancehall Queen (in which he also appeared). Bounty responded with a relatively obscure guest verse on a record by Jamaican pop hitmaker Diana King.

WINNER: Beenie

ROUND 5: Beenie Man feat. Lil Kim's “Fresh From Yard” vs. Bounty Killer ft. Jeru the Damaja's “Suicide or Murder”

For his first international selection, Beenie chose a DJ Clue production featuring the Queen Bee in her best Brooklyn Jamaican patois mode. Killer kept it BK with a grimy Jeru collab produced by New York’s own Massive B productions.

WINNER: Beenie

ROUND 6: T.I. feat. Beenie Man's “I’m Serious” vs. Bounty Killer ft. Mobb Deep's “Deadly Zone”

Sticking with the hip hop collabs, Beenie dropped T.I.’s first major-label single featuring a hard-as-nails Neptunes beat and a street-certified Beenie Man hook. But he should have known that badman business is the Killer’s wheelhouse. Bounty clapped back with a grimy Mobb Deep collab off his My Xperience album and took the round.

WINNER: Bounty

ROUND 7: Guerilla Black feat. Beenie Man's “Compton” vs. Bounty Killer feat. The Fugees' "Hip-Hopera”

Beenie dropped his third straight hip hop crossover track, this one a guest verse for Biggie soundalike Guerilla Black over a bouncy Stalag Riddim. Bounty brought out the big guns, returning fire with a Fugees collab. As the Warlord would say, “People dead!”

WINNER: Bounty

ROUND 8: Beenie Man's “Romie” vs. Bounty Killer's “Worthless Bwoy”

Returning to straight-up dancehall, Beenie served up one of his worldwide club classics, a song about a girl named “Romie” set to Shocking Vibes’s hard-driving version of the Punany Riddim. Killer replied with a Dave Kelly banger burning out the guys who lack the stamina to satisfy their significant others.

WINNER: Beenie

ROUND 9: Beenie Man “Old Dog” vs. Bounty Killer “Stucky”

Beenie Man has plenty of classic dancehall joints, and this Dave Kelly sure shot is one of the most ubiquitous. “Old Dog” recounts his exploits with the opposite sex, shouting out female dancehall stars Patra and Lady Saw along the way. Bounty replied in kind with his own kind of “gyal tune,” more rough than sweet, just the way Killer likes it.

WINNER: Beenie

ROUND 10: Beenie Man feat. Mya “Girls Them Sugar” vs. Bounty Killer ft. Nona Hendryx & Cocoa Brovaz “It’s a Party”

Beenie closed out the first half of the battle on a strong note with one of his most beautiful records, a Neptunes remake of one of his immortal dancehall classics adorned with a sweet hook sung by Mya. Bounty’s response was strong, but the Wyclef-produced party joint (with a hook by the former member of Labelle and bars from Boot Camp MCs) fell just short of Beenie’s selection.

WINNER: Beenie

ROUND 11: Beenie Man feat. Wyclef Jean's “Love Me Now” vs. Bounty Killer feat. Swizz Beatz' “Guilty”

Flipping catchy lyrics over Naughty By Nature's classic “O.P.P.” beat, Beenie sounded strong on this Wyclef collab, but Bounty countered with a hard-hitting Swizz Beatz track featuring a blazing guest verse from the Killer.

WINNER: Bounty

ROUND 12: Beenie Man feat. Barrington Levy's “Murderation” vs. Bounty Killer's “Look”

The vibes were sweet right up until the moment when officers of the Jamaican Constabulary Force interrupted the action. Beenie took care of the situation, informing the police that there were hundreds of thousands of people watching internationally. He then asked his DJ to run one of the hardest tracks in his catalog, a song about the abuse of authority in the ghetto streets. It was such a perfect segue the whole thing almost seemed planned. Killer had no choice but to counter with one of the most powerful songs in his catalogue, another Dave Kelly masterpiece, just barely winning what was arguably the strongest round of the entire battle.

WINNER: Bounty

ROUND 13: Beenie Man's [Showtime Juggling] vs. Bounty Killer's “Fed Up”

Still charged up by the unexpected visit from the police, Beenie felt a vibe and decided to perform his next song live. Starting out with “Hypocrite,” a blistering broadside against haters on Dave Kelly’s “Showtime” riddim, Beenie’s performance inspired Bounty to join in for what became a multi-song medley that included snippets of Killer’s “Eagle & The Hawk” and “Bullet Proof Skin” as well as Beenie Man’s “Done Have We Things,” “Badman Medley,” “Bury Yuh Dead,” and “Fire Burn.”

After they wrapped up their explosive tag-team performance, Beenie calmly stated “My song dat,” indicating that he wanted the whole extended set to count as one song. Bounty retaliated with “Fed Up,” one of his signature reality tunes that cemented his reputation as Jamaica’s “Poor People Governor.” Another close round, and highly unorthodox. Advantage Killa.

WINNER: Bounty

ROUND 14: Beenie Man's “World Dance” vs. Bounty Killer's “Gal” 

Beenie Man took it back with one of his biggest early hits, a “buss the dance” selection on Shocking Vibes’ Cordy Roy Riddim. Killer’s response was another hardcore tune for the girls, explosively energetic and lyrically intricate.

WINNER: Beenie

ROUND 15: Beenie Man's “Modeling” vs. Bounty Killer's “Model”

Taking it back to the early days of his career, Beenie served up a song designed to inspire all the “bashment girls” in the dance to show off their freshest outfits and dance moves. Killer responded in kind with a similar type of song, every bit as lyrically precise as Beenie’s was melodic, making this round a dead heat.


ROUND 16: Beenie Man's “Oyster & Conch” vs. Bounty Killer's “Benz & Bimma”

Sticking with the “gyal” segment, dancehall’s “Doctor” prescribed a musical aphrodisiac, stressing the importance of seafood in your diet. Killer responded with a dancehall smash likening his appreciation of the female physique to his fondness for expensive European automobiles.

WINNER: Bounty

ROUND 17: Beenie Man's “Dude” vs. Bounty Killer's “Greatest”

Beenie delivered yet another Dave Kelly sureshot, this time on the festive Fiesta Riddim. Killer responded with a little-known 2003 track on the “Hydro” radio, basically conceding this round.

WINNER: Beenie

ROUND 18: Beenie Man's “Mm-Hmm” vs. Bounty Killer feat. Cham's “Another Level”

As the battle neared its final rounds, Beenie played this hard-hitting Tony Kelly production and grabbed the mic to chat his lyrics live and direct, showing that dancehall artists of a certain age are still in top form lyrically. Bounty replied with a musical killshot on Dave Kelly’s Clone Riddim, joining forces with Cham to take things to “Another Level.” Feeling the spirit, Beenie grabbed the mic and spit a verse over Bounty’s record.

WINNER: Bounty

ROUND 19: Beenie Man “Nuff Gal” vs. Bounty Killer “Cry For Die For”

Beenie changed up the pace with a jazzy tune for the ladies featuring a swinging horn section. This 1996 Jamaican single could have been a bigger hit for Beenie if it had the right promotion, and still sounds great all these years later. Bounty Killer responded in similarly eclectic mode with a jaunty track on a Riddim based on The Champs' 1950s rock chart-topper “Tequila.”

WINNER: Beenie

ROUND 20: Beenie Man's “I’m Drinkin’ (Rum and Red Bull)” vs. Bounty Killer's “Smoke the Herb”

Beenie closed out his regulation 20 rounds with one of his biggest crossover hits, a collaboration with Fambo that somebody at Red Bull should probably sign up for an endorsement deal. Bounty Killer responded with perhaps his greatest ganja anthems. This one was too close to call. Pick your poison.



After running a couple of exclusive dubplate specials -- “War Uno Want” by Bounty Killer and a Buju Banton and Beenie Man collab on the M.P.L.A Riddim -- Beenie and Bounty served one final tune. ”Why Beenie saved one of his signature songs, 2004's "King of the Dancehall," for the 21st round is anybody’s guess. Bounty’s response ("Nuh Fren Fish") was something for the hardcore fans only.

Winner: Beenie


Wider Catalogue: Beenie Man

While both artists did a good job displaying the breadth of their respective repertoires, blending hardcore dancehall hits with international collaborations, Beenie Man showed off his versatility with a mixture of old and new dancehall hits as well as mixing moods and tempos.

Biggest Snub: Beenie Man (Point to Bounty Killer)

Beenie Man opted not to play “Who Am I” (aka “Sim Simma,”) perhaps his best known international hit. Not to be outdone, Bounty Killer also neglected to play “Hey Baby,” his high-profile collaboration with No Doubt from their Grammy-winning 2001 album Rock Steady. Still Beenie’s oversight was the more inexplicable of the two.

Best Banter: Beenie Man

When police stopped by in the middle of the session and Beenie Man somehow kept his cool telling them “Officer, the whole world is watching… do we have to do this right now? Do you really wanna be that guy?”

Biggest KO: Bounty Killer

Not long after the police stopped by, Beenie and Bounty joined in on an eight song freestyle, venting their frustration at the police. But Bounty’s response, “Poor People Fed Up,” trumped an extended live performance, demonstrating just how much of a punch that song still packs.

People's Champ: Bounty Killer

While Beenie proved the more strategic selector, Bounty Killer’s off-the-cuff adlibs an manic energy -- especially when he noticed Rihanna in the IG audience -- kept the mood up. Even when he played unexpected selections, the Warlord’s respect levels were on 11.

FINAL SCORE: 13-10-3, Beenie Man


This article originally appeared on Billboard.

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Jonathan Mannion

Iconic Photographer, Jonathan Mannion, Details Shooting Eminem's 'Marshall Mathers LP' 20 Years Later

This story, in its entirety, is posted on and is written by Carl Lamarre.


Saturday (May 23) marks the 20th anniversary of Eminem's third album, The Marshall Mathers LP. His magnum opus not only shattered records on the Billboard 200 (debuted at No. 1 with a whopping 1.78 million copies its opening week) but highlighted his abilities as a raw and gifted storyteller. With Em looking to shed light on his real-life persona of Marshall Mathers, he hired famed photographer Jonathan Mannion to help capture his vision.

Mannion, who previously shot legendary album covers such as Jay-Z's 1996 Reasonable Doubt and DMX's 1998 Flesh of My Flesh, Blood of My Blood, relished the task of teaming up with one of rap's polarizing acts because of their commonalities. Like Eminem, Mannion was a young, hungry creative from the Midwest, whose affinity for hip-hop ran deep, dating back to DJ Quik's debut single, "Born and Raised in Compton." 

Em and Mannion's tag-team expanded to over two continents. Not only did they shoot photos for MMLP in Amsterdam but also Detroit. From the pizza shop that Eminem used to work at to even his old childhood home where he sat on the steps for the album's classic cover art, nothing was off-limits.

READ MORE 20 Years of 'The Marshall Mathers LP': Ranking Every Song From Eminem's Third Album"

It was great," recalls Mannion of the shoot in from of Em's old house. "It was him in his element and delivering his journey. You know, the humble nature of him and his process of getting to be this megastar, which is rooted so clearly in talent. His talent and his relentless drive was it.

"Mannion spoke to Billboard about the 20th anniversary of The Marshall Mathers LP, where the album cover ranks in his collection and Em's dedication to delivering the best shots. 

What does the number 20 mean for you having been involved in the Marshall Mathers LP?

It's really hard to put into words how important this album is for the world, for Eminem (and) for me. There's an endless amount of stories. We shot in Amsterdam and Detroit. Originally, this album was meant to be called Amsterdam. I was like, "We have to go to Amsterdam. We have to all get on a plane and go there. That's the only way we're doing this album." He happened to be performing out there and said, "This is going to sync up perfectly.

"We did a phenomenal session out there -- really poured out hearts into it. Then, I think there was a realization that he wanted to present this trifecta of who he was: Slim Shady, Marshall Mathers and Eminem. This is how genius this guy is. He's thinking farther down the road to be able to craft these versions of himself. Slim Shady was the gimmick to get everyone's attention, which was still rooted in something phenomenal.

Then, he was like, "Let me tell you about my journey. Let me allow myself to be vulnerable within the space and deliver 'me' and how I really got here [with] my struggles, my pain," and I think that's when everybody really connected with him on a different level. It wasn't just this pop phenomenon that he was rooted in reverence for the culture. He obviously felt like he had to prove himself probably more than the next MC just because he was from Detroit and a white boy. He had something to prove and he was clinical on the album, delivering masterpiece after masterpiece.

READ MORE20 Years of 'Stan': How Eminem’s Epic 2000 Hit Relates to the Fan Culture It Inspired

When it was time to dig into who Marshall Mathers was, we had to do another session in Detroit. So we flew to Detroit to kind of continue [the shoot]. It kind of became this nice balance of Amsterdam and all of these lax drugs laws and all of these experimental moments that he was pursuing at that time to kind of ground himself. We shot outside the pizza shop that he used to work at with people that he still knew from there.

I remember you said in a past interview that you shot him in his boxers and trench coat in the freezing cold towards the end of the shoot.

It's dedication. I was with him entirely, pushing and wanting more, but he one-upped me in this session. We did that and I was like, "OK. He's going to be tired." He's in boxer shorts, combat boots and a trench coat being the fullness of the character that he was presenting as this Amsterdam version of Em. He pushed it and I was like, "Man, this is incredible. What we achieved out here was beyond comprehension. I can't wait for when we get back to see the session and go through it."He was like, "Man, I was thinking I want to do one more shot. Can we go back to the hotel? I want to be in my hotel room writing to my daughter." Usually, I'm the one begging rappers to go a little bit farther because I want to give them the world, but it flipped on me. It wasn't begrudgingly that I went there to that place. I was like, "I'm with this. Thank you." It made another really phenomenal image that we got to share with the world because of that effort.

Continue reading the original article by Carl Lamarre at Billboard here.


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THE MARSHALL MATHERS LP. Congratulations to @eminem on an absolutely brilliant project that celebrates 20 YEARS today. There were 2 sessions that yielded the campaign around this album, one in Detroit and the other in Amsterdam. It is one of my top 3 covers of all time. Art direction & Photography, @jonathanmannion. Designed with the masterful @morningbreathinc’s own Jason Noto.

A post shared by Jonathan Mannion (@jonathanmannion) on May 23, 2020 at 11:20am PDT


To get a feel of Mannion's deep love of hip-hop, check out his Spotify playlist of the many legendary artists and their music from the album covers he's shot. "I did a playlist on Spotify based on a random sampling of 65 of my favorite album covers. Pulled 90 tunes that were bonafide bangers and complied a little vibe," Mannion details. Enjoy the vibes!

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Lakeith Stanfield and Issa Rae in 'The Photograph'.
Courtesy of Universal Pictures

Opinion: Black Romance Films Are Having A Moment

It began with a kiss. Just one decade after the birth of cinema, vaudeville actors and dancers Gertie Brown and Saint Suttle gleefully embraced one another on film. They held hands and locked lips, giving the world its very first image of Black romance and intimacy on-screen. 1898's Something Good-Negro Kiss proved that love and affection was at the center of Black life. More than that, intimacy has always been essential to the survival of our people. Now, some 120 plus years later— cinema has finally reached the point where it has expanded to allow complex images of Black love, across time periods, between same-sex couples, and more recently, without being bogged down in trauma and pain.

Before Good-Negro Kiss was discovered in 2018, one of the earliest versions of Black romance in cinema was 1954's Carmen Jones starring Harry Belafonte and Dorothy Dandridge. Filmed in sweeping cinemascope, Carmen Jones follows a soldier named Joe (Belafonte) who gets so enamored with Carmen (Dandridge) that he becomes obsessive, even going AWOL to be with her. Though the film is sexy, and the tension between the actors is palpable — the romance in Carmen Jones is stilted to make white audiences comfortable. Hollywood was only willing to see Black intimacy through the lens of a renowned musical, wrapped in what ultimately becomes a tragedy. By the end of the film, Joe murders Carmen out of obsession and jealousy. Despite Belafonte and Dandridge's determination to showcase their sensuality, the material only allowed them to go so far. This sort of restraint would become the blueprint for generations of Black romance films.

Considering the utter chaos of the 1960s, it's a wonder that 1964's Nothing But A Man was ever made. A decade after Carmen Jones, Hollywood felt it was time to roll the dice on something different. Starring Ivan Dixon and Abbey Lincoln as Duff Anderson, a railroad worker, and Josie Dawson, a Birmingham school teacher, respectively, Nothing But A Man isn't packaged for white audiences like the musicals of the previous decades. However, the burdens and pains of the couple's relationship, namely Duff's flakiness about commitment and the rage he feels as a Black man living in the South, fall on Josie's shoulders. Moving into the 1970s with films like Claudine and Mahogany, and certainly, in the 1990s and early 2000s, Black romance on-screen would either be shrouded in comedic relief, or the relationships became the sole burden of the Black woman to bear. Often, both tropes were present.

Still, Black romance stories were always evolving. The 1980s sparked something new for Black sensuality in the movies. Though these were still heteronormative depictions, (aside from 1984's The Color Purple), films made significant steps forward in terms of diverse images of Black people. However, they still held on to sexist ideals. 1986's She's Gotta Have It used a Black woman's rape as a form of character development while 1988's Coming to America — billed as a comedy, rewarded its protagonist for lying to his love interest. This would become the formula for the many Black romance movies that came to fruition in the 1990s. Cheating, lies, abandonment, lack of accountability, and trauma are all very present in some of our most beloved films. Poetic Justice, Love Jones, Jason's Lyric, The Best Man, and Love & Basketball, all have some form of struggle love embedded within the narrative — typically leaving Black women wielding the shorter end of the stick.

Poetic Justice is riddled in misogyny, The Best Man has a serial cheater as a leading man, and in Love Jones, the lack of communication and accountability from both partners is dizzying. Moreover, women are often asked to overlook cheating, lying, manipulation, or being friend-zoned to present themselves as worthy of their male partner by the film's conclusion. Yet, in our quest to connect and see brown bodies sensually and romantically in cinema, we hold these films close to our hearts, overlooking many of the toxic traits of the characters.

Despite the mega success of Black films in the 1990s— following the debut of Gina Prince-Bythewood's Love & Basketball in 2000, Black stories in cinema, aside from a few here and there, were all but erased in Hollywood. Throughout this near decade-long drought, prolific director Tyler Perry was one of the only voices in the game. However, the quality of Perry's storylines, as well as the portrayal of his female characters, have proven to be problematic. These characters are often emotionally broken, angry, and at times unhinged. If and when they do find love in movies like 2005's Diary of An Angry Black Woman, 2008's The Family That Preys and 2009's I Can Do Bad All By Myself, it's after they suffer some dire consequence or horrific punishment. This was particularly jarring during a time when there were hardly any other mainstream film images of Black people on-screen.

Thankfully, as we pressed forward into the second decade of the 21st century, Black filmmakers, writers, and producers were knocking down doors in Hollywood once again. In 2012, Ava DuVernay stepped onto the scene with her stellar film, Middle of Nowhere. The film follows Ruby (Emayatzy Corinealdi) grappling with the choice to leave her incarcerated husband, Derek (Omari Hardwick), to follow her dreams and possibly find new love with a bus driver named Brian (David Oyelowo). Though this was a significant shift in the way Black intimacy, sensuality, and romance was depicted in movies, the real transformation happened in 2016, with Barry Jenkins' Academy Award-winning, Moonlight.

Loosely based on screenwriter Tarell Alvin McCraney's real life, Moonlight puts the Black male coming-of-age story center stage. However, instead of honing in on the violence and despair of the inner city, like the hood homeboy films of the 1990s — Moonlight focuses on Black love between Black men. First, there is the relationship protagonist Chiron (Alex R. Hibbert) has with his father-figure, Juan (Mahershala Ali). Later, Chiron explores his queer identity with his classmate Kevin (Jharrel Jerome). The film is a sumptuous duality of hypermasculinity against lush sensuality. With this film, Jenkins effectively shattered our expectations regarding Black intimacy on-screen, while unraveling why Black love in all of its varied prisms deserves a spotlight in cinema.

Moonlight would pave the way for 2019's Queen & Slim and 2020's The Photograph. Two vastly different films, one— a harrowing dramatic thriller, centering Queen (Joe Turner-Smith ) and Slim (Daniel Kaluuya) who are forced together by circumstance. A dull Tinder date paves the way for a standoff with a racist police officer who eventually lays dead, prompting our leads to run for their lives.

Penned by Lena Waithe and directed by Melina Matsoukas — the film is almost an antithesis of what we've seen before when it comes to Black romance in the movies. Instead of the tried and true formula of a meet-cute, conflict, and resolution, Queen & Slim unites a Black man and a Black woman through Black radicalism. They come to lean on one another, inadvertently building a foundation when there is no one else either of them can trust or turn to. The weight of their relationship rests equally on both of their shoulders, as they become each other’s ride or die.

In contrast to Queen & Slim, writer/director Stella Meghie's The Photograph, is a much-deserved presentation of soft Black romance, without the trauma or brutality. The film follows Mae (Issa Rae), an art curator grappling with the death of her estranged mother, and Michael (Lakeith Stanfield) — a journalist who crosses paths with Mae's late mother's work. The film follows the typical romance formula, but the conflict and resolution aren't gut-wrenching or emotionally tumultuous. Mae and Micheal deal with real-life issues without being battered or broken. Both parties —like the lead characters in Queen & Slim, share the weight of their missteps and miscommunication. The Photograph is a recognition of straight-forward Black sensuality and love without the heaviness of Black pain. Despite all of this, the film has garnered mixed reviews. Since there isn’t any toxicity between the main characters or much comedy in The Photograph, it appears foreign to us. As a community, we’ve been conditioned to only recognize Black Love shrouded in chaos. Presently, Black women in particular, are asking Black people to look beyond archaic examples of love that are rooted in sexism, misogynoir, and rigid gender roles. Instead, Meghie presents two grown people who must hold themselves and each other accountable to have a chance at a loving and modern relationship.

Black women are also getting the opportunity to be seen as romantic leading women, in the broader scope of cinema alongside leading men from different cultures. Following the footsteps of the 2006 film Something New, where Sanaa Lathan's leading man was Australian actor Simon Baker, Issa Rae will become a leading lady once more in Netflix's The Lovebirds. The Insecure actress stars as Leilani, opposite Pakistani-American actor Kumail Nanjiani. Rae is a woman who is grappling with her strained relationship with her boyfriend, Jibran (Nanjiani). The couple's commitment to one another is hilariously put to the test when they suddenly find themselves in the middle of a chaotic murder mystery.

Black film, and undoubtedly Black romance film, has come a long way since that very first kiss was captured on-screen in 1898. With more women filmmakers at the helm, diverse projects, and the current wave of Black cinema in Hollywood, Black romance movies have the opportunity to give the next generations more nuanced depictions of connection, sensuality, sex, and intimacy. With films like Queen & Slim, Moonlight, The Photograph, and The Lovebirds — we have witnessed Black people from all walks of life and sexualities dive into romantic relationships with love, accountability, and self-awareness, which are truly the ultimate relationship goals.

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