Reebok And Kendrick Lamar Take Over The Streets Of Hollywood With #GETPUMPED, Fusing Fitness And Music With A Ground-Breaking Live Event
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Kendrick Lamar Performs Spoken Word In New Reebok Commerical

"From the very heart of me, belief becomes action and no distractions will take my eyes off the prize."

In the newest commercial for his Classic Leather Reebok sneakers, Compton MC Kendrick Lamar performs an inspirational spoken word poem. The 30-second ad (shot by "Alright" director Colin Tilley) features the rapper strutting around an empty mansion, while his voice can be heard discussing how he uses self-expression to stay true to himself.

"From the very heart of me, belief becomes action and no distractions will take my eyes off the prize," he begins. "Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations but how I stay true."

On his partnership with Reebok, Lamar says the shoe company has a history of helping kids discover their potential.

"I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent."

Check out the commercial below, and go cop yourself a pair of K. Dot's sneaks.

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Cardi B And Reebok Defy Expectations For New Sneaker Campaign

Cardi B stars in the latest Reebok ad, which is a short film that takes place in the beauty salon.

In the one-minute clip, the “Money” MC is spending a day in the nail salon gossiping and kiki’ing, when she notices her girlfriend’s Reebok sneakers aren’t laced up. By the powers that be, her acrylic set grows to extraordinary lengths, and tie her friend’s shoes before the nails shrink back down to their normal size.

“The Reebok Classic Club C Vintage, as featured in the ‘Nails’ spot, is a sneaker that’s had an unexpected journey to becoming an icon,” a press release for the Sneaker giant reads. “Originally launched in the ‘80s, The Club C was a performance shoe before transcending its functional origins to become a standard of contemporary style.”

The Bronx-bred artist certainly fits the mold of “sporting the unexpected,” as she’s defied expectations in order to become the global superstar she is today.

Check out the spot above.

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Bloomingdales

'The Lion King's' Florence Kasumba Teams Up With Bloomingdales For Glam Pop-Up

Inspired by the cinematic beauty of The Lion King, actress Florence Kasumba has curated a special pop-up with Bloomingdales featuring tribal threads and fits truly made for any fan of the celebrated film.

Announced by the retail giant last week, The Carousel @ Bloomingdale's: Style Kingdom celebrates the cultural significance of African fashion with pieces handpicked by Kasumba who voices Shenzie the hyena in the upcoming live-action film. The shop also features brands that empower communities with pieces sourced from multiple regions of the African continent as well as products featuring iconic characters and themes from the film.

"Being the guest curator for the Style Kingdom in The Carousel at Bloomingdale’s is an absolute thrill because I’ve been able to combine my love of fashion and film whilst connecting back to my African heritage,” Kasumba said in a press release. “I love how The Lion King can be interpreted through this new lens and connect with audiences in a unique and fresh way. I felt such a personal connection to the pieces I curated and I can’t wait for people to see the collections and the movie!”

African fashion labels to loom the shop from Florence's curation include, Maxhosa- a South African knitwear brand that celebrates Xhosa beadwork aesthetics made with the countries mohair and wool. Ghana-based line, Studio 189 and Nigerian menswear brand, Post-Imperial will also be featured.

While some pieces are gorgeous gowns and stunning earrings, there's also chill threads like graphic tees commemorating the film.

"One of our goals in collaborating with Disney to create Style Kingdom is to enable shoppers to experience the excitement and nostalgia of The Lion King in new ways. Florence's curation allows us to celebrate the film and African artistry while bringing inspiration and sense of discovery to our customers through a unique product mix, in-store events and visual moments," said Frank Berman, Bloomingdale's executive vice president and chief marketing officer.

Additional brands that empower communities will have items shipped from multiple regions of the African continent, that will also feature famed characters and themes from the film, the releases also stated.

Direct inspiration from the film will include pieces with familiar logos and color schemes. A Simba handbag, Pride Rock t-shirt, and a "The Circle of Life" water bottle will all be for purchase.

The Carousel @ Bloomingdale's: Style Kingdom will be open to the public from July 11th to September 2nd.

Check out the expansive collection here.

 

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2HR

Idris Elba Brings Collaboration With 2Hr Set To North America

Ultimate ladies man, actor, respected DJ, and recent newlywed, Idris Elba, can add another gig to his roster–fashion designer.

The Hobbs and Shaw action star shared his collaboration with 2HR Set, also curated by fellow DJ icon and producer Fatboy Slim. The Source reports that London-born entertainer launched the brand last year in his home of the United Kingdom with sold-out results. 2HR SET has officially dropped its full unisex apparel line globally. When it comes to the catchy "two hours" tag line, Elba says that it's his "window to go for it, get it done, and get it done well" whatever "it" maybe.

Hailed as Drop 2 features a wardrobe that includes headwear, t-shirts, hoodies, sweatpants, outwear and footwear. The threads are inspired by a passion for music and as Elba tells it, "Fashion has always been connected with music, and growing up in London's East End what you wore told the story of who you were."

The 46-year-old also dropped a few political pieces within the clothing tag, "Don't Stab Your Future" logo. The campaign will specifically benefit Faron Alex Paul's, Faz Amnesty, an organization aimed at preventing knife and gun crimes.

The 2HR SET features to individual collections. Drop 1, his initial release,  which was inspired by a logo designed with Elba's team that is based on an old school turntable with his initials in the center.

You can shop the collection here. See some of our favorite looks below.

 

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