Maury Povich To Keyshia Cole: “You Should’ve Called Maury Years Ago”

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Keyshia Cole has been on cloud nine ever since finding her biological father. After searching all her life, the singer-songwriter who was understandably overcome with emotion, took to Instagram Friday (May 13) when she learned boxing trainer Virgil Hunter is her dad.

READ After 34 Years Of Searching, Keyshia Cole Finds Her Biological Father

Cole’s fans and supporters proceeded to congratulate both her and her father and wished them well as they begin getting to know one another. However, talk show host Maury Povich used Cole finding her dad as a way to promote his long standing daytime show.

READ Keyshia Cole Remixed Drake’s ‘Hotline Bling’ Just For The Ladies

“Keyshia Cole…you should have called MAURY years ago and we would have helped you find your father! Don’t wait 34 years like Keyshia, call 1-888-45MAURY for your free DNA Test!”

The shameless plug was featured on the 77- year-old’s Facebook page.

Too soon #Maury too soon 😩😩😩😩 #KeyshiaCole

A photo posted by The Shade Room (@theshaderoom) on

After several people called Maury petty and childish for inserting himself in the conversation, whoever runs the host’s social media page the issued a “We’re so happy for you, sorry it 34 years!”

Class act, ladies and gentlemen.